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Marketing Ideas (Part One)

by Chandler 10. March 2010 01:27

Database Marketing
Maybe try some new craft shows, festival or flea market and use this opportunity to not only sell your product but to begin building a database.  Your database might be just names and address to send catalogs, mailings and special promotions.  Mailings sometimes are easier to capture the attention of the consumer because they actually have to grab the mailing but is more costly than emails.   If you have a strong database (one that has proven results when you do mailings), you might even want to send something like a scented tart highlighting your new fragrance.  The cost for a mailing like this would be higher but would be a more effective way of grabbing the potential customer's attention.   Think about how many times you smell the perfume swatches they put in magazines.

Email Marketing
These days email is definitely the most cost effective means to reach a large segment of the population. Consumers get inundated with emails so you will need to have a different approach and one that can bring value to the potential customer.   Have a monthly/quarterly or seasonal mailing that provides tips on using candles to decorate the home or reminder of activities coming up.   As part of that campaign be sure to include candles/fragrances that are very timely.

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Categories: Business Articles | Candle Busines


Tealights Project

by Chandler 10. March 2010 01:21


Soy Wax

This project features a useful item to add to your operation regardless of your size. Tea lights are a great way to use up extra wax, create little "calling cards", or offer prospective customers a chance to sample your scents before purchasing a larger candle.

Below you will find the instructions for using our tea light mold that ensures perfectly straight wicks, but alternative techniques follow.

Step 1
Lay the mold release over the entire mold.

Step 2
Prepare wax with color and fragrance to suit. Pour wax into the mold so that all cavities are filled. There is a lip that holds overflow wax.

Step 3
Remove pins and pop the tea lights out of the mold. Clean any overly rough edges with your fingers.

Step 4
Insert a pre-assembled wick assembly into the hole in the candle and place into a tea light cup. You will notice that tea light cups have a small circular indentation on the bottom. This indentation is 15mm and is designed to match our 15x3mm wick tabs.

Alternative Methods
When pouring batches of wax, keep a few tea light cups on hand to pour excess wax directly into the cups. This is also the method used for pouring tea lights when using container wax. If you currently use a M-63-P votive pin for your votives, it will fit into the tea light cups as well. Simply place the pin in the tea light cup and pour a votive or pillar wax into the pin/cup set up. After it cools remove the wax/pin from the cup, flip the candle over and put back into the tea light cup. This will result in a beautiful recessed top.


Simple Outdoor Candle Project

by Chandler 10. March 2010 00:52

We are going to make this month's project relatively simple so it will allow you to approach the project from several different angles. 

  1. With summer rapidly approaching many people start to reduce the amount of time spent inside thus burning less candles. This project will allow you to make a candle that your customer can burn outside when enjoying a nice Spring or Summer night on the patio.  Citronella candles remain a popular outside candle.
  2. We featured what to do with small amounts of left over wax you could use the wax from a large container/pillar that did not meet your expectation.
  3. It can be made 100% natural
Materials Needed

Wax Suggestions

Container Fill
Excess Wax (Anything you have on hand)
Soy 120 or Soy 125 (If wanting to make all natural)

Wick Suggestion
Square Braided if using large containers
# 8 or #10

Wick Clip - CI-315
Citronella Scent
Glassware - GW-016
Glue Dots

Step 1
Take the wax you have selected and heat up to recommended temperature:

  • If using Soy 120 or Soy 125, heat to 125F and add your fragrance.  For best results add approximately 1 ounce per pound of wax.
  • If using the Container Fill, heat it up to 150F-160F and use the same amount of fragrance.
  • If you are using your left overs, follow the recommended pouring temperatures.

 Step 2
Take your wick and feed through the wick assembly.  Take needle nose pliers and pinch the clip.  Place in the container and secure with Glue Dot.  Pour your wax in at the recommended temperatures above.

Step 3
Due to the size of this container several topping offs will be necessary. .

This project should be easy and makes for a great outdoor candle. If you use the soy wax, you can market it as a very "green candle".

 


Mold Techniques for Candle Making

by Chandler 10. March 2010 00:49

It seems in today's market one segment of the market which can go over looked is the Free standing or "pillar market".  It seems everyone has different containers, tins and glassware and nothing can compliment the line then a nice pillar candle.  Pillars are a logical progression because these types of candles are easy to make, smell great, and are relatively easy to maintain multiple brands using different labels. Every candle maker is faced with the challenge of creating more revenue for various reasons whether it is at the crafting level to fuel their hobby, or a manufacturer that needs to pay next week's payroll.

One way to bring in new customers and increase sales is to offer new and unique candles that are not offered by you competition. This can easily be achieved by learning how to make freestanding or pillar candles using a variety of mold techniques. According to the National Candle Association, candle users say they most frequently burn candles in the living room (42%), followed by the kitchen (18%) and the bedroom (13%). One may assume that aesthetics are important in the living room and creating beautifully unique pillars that burn cleanly could be a great way to increase sales. The following tips and tricks should help you with increasing your freestanding candle offering.

Aluminum Molds

  • Aluminum molds are heat resistant, durable, and leave no ugly seams in the finished candle. Finished candles are professional looking and have an extremely smooth finish.
  • Pillar Pins are a great way to increase production while maintaining perfectly straight wicks. Once mastered they are a necessity for making pillars efficiently.
  • If you are using rubber plugs to seal the wick hole, place molds on two parallel strips of wood or other material that allows you to keep molds level.
  • Adjust pouring temperature to achieve different effects. If candles are not de-molding easily, try raising pour temperature a bit.

Polyurethane Molds

  • Leave an extra few feet of wick coming from the bottom of the mold. This way fresh wick comes up through the wick hole when you remove the finished candle, thus eliminating the need to push wick through the tiny hole for the next candle.
  • You can carefully trim the mold down the sides or where needed with a sharp razor blade.
  • Rub a very small amount of petrolatum on the seam to help smooth seams. While you are rubbing the petrolatum on the seam, use the opportunity to verify you have the mold correctly lined up.
  • Use picture wire or a D-string from a mandolin to help you wick the mold the same way you would thread a needle.

Polycarbonate Molds

  • Be sure to use the correct wax designed for free standing candles. If you use the wrong wax or incorrect temperature, it can be tricky getting the mold cleaned out.
  • Do not pour wax into the mold if it is over 200 degrees or damage to the mold may occur.

In addition to the above types of molds we recently wrote about how easy custom size molds can be created.  Making custom molds can increase your presence even more because those types of shapes/sizes will probably not be made by the larger candle producers.  
One of the key points to stress is that you must continually update and reinvent your own line.


Bath-Time Scented Frog Candle

by Chandler 10. March 2010 00:34

 

Material Needed

(for one candle)

- Beeswax Craft Sheets

- 1 Honeycomb Hunter Green

- Scraps of Honeycomb Sunflower and Honeycomb Burnt Orange

- Candle Bowl

- 340g Scented Candle Beads

- 3 Prewicked Votive Tabs

- Pair of googly eyes

- Black fabric paint

- PROJECT SHEET

Step 1
Using an exacto knife, cut 3 pieces of Template A (Frog Head) from the Honeycomb Hunter Green Wax.

Step 2
Cut 12 pieces of Template B (Frog Hands/Feet)

Step 3
Taking the 3 pieces cut in Step 1, warm using hands and press together.

Step 4
Using the pieces cut in Step 2, press 3 pieces together warming with your hands. This will make one hand. Continue with the remaining pieces until you have 2 hands and 2 feet.

Step 5
Press the googly eyes as shown in the picture. Using black fabric paint, draw the smile on the frog’s face. Let the fabric paint dry completely before completing the remainingsteps.

Step 6
Take frog’s head and press the neck firmly onto edge of bowl to secure. Place the hands and feet as shown in picture, pressing the arms and legs firmly to secure themto the edge of the bowl.

You will want to make sure the pieces are secured to the bowl as once the candle beads are in the bowl, they make it difficultfor a loose piece to stick to the side of the bowl.

Step 7
Place prewicked votive tabs on bottom of bowl in a triangle. Space evenly.

Step 8
Pour scented candle beads in bowl to look like bath tub. Fill candle beads right up by frog face and hands and feet so all you can see are the hands, feet and face stickingout.

Step 9
To make the bird take a small piece of Honeycomb Sunflower scraps. Roll into a small ball. Make a small fan shape and press onto end of ball to make tail. Make another ball,  smallerthan the first and press in onto the larger ball to make the birds head.

Step 10
Take a small scrap of burnt orange to make the beak. Press onto face.

Step 11
Paint two eyes on bird, using Black Fabric Paint. Set in candle beads.

 

 


About the author

Hi I'm Chandler. Thanks for visiting! Illumine is all about helpful projects, ideas, and articles related to candle and soap making and the candle and soap making business.

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The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

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