10. March 2010 00:24
NEW SELLING VENUES
Despite the current economic situation people are still taking vacations or as the new term “Stayvacations”. They just may not be venturing as far as they did in the past. This is a great opportunity if you have a resort area close to you. Approach these retail stores and offer to sell your candles on a consignment basis. The retailer will like the idea in that it is another product they can sell and what helps them is they don’t have to pay for it right away or take a chance it will sell. Again make candles that are suited for the location or time of year and also possibly use special containers that the customer may not find in the traditional retail locations. The 100% recycled glassware is a great option in that none of the large manufacturers are using this type of glassware. Choose fragrances that truly fit the area you wish to sell if in a beach town fragrances like Cottage Breeze , Citrus Breeze or Coconut Lime. If the location is the mountains or lake; Cotton Blossom, Cool water or even Moonlight Path are excellent choices.
Another nontraditional approach would be to contact campground stores and offer either outdoor candles (check out March’s issue for the perfect candle) or was we have written in past issues fire starters are a natural extension of candle companies.
Most wineries have gift stores and are probably looking for complimentary products to offer. The traffic at these stores increase immensely during the summer months. Several years back the state stores in PA (for those not from PA...all wine and spirits are sold at State Stores) introduced a very nice line of candles to complement the store.
10. March 2010 00:21
CRAFT SHOWS, FESTIVAL AND CARNIVALS
While in the past your market may not have been these venues, in today’s environment, it may be necessary to start doing these types of shows. With the exception of the enormous shows, these venues normally have a very low exhibitors cost and can get decent attendance. Many publications are saying that local show attendances are up because people still like to go out and can’t travel as far as they used to. In addition it provide a market for products the larger retailers just do not offer.
These shows also offer the added benefit of getting close to retail cost for your candle. Normally cash or credit cards are provided and you can gain valuable information from the face to face contact with your customers.
Check with the coordinators of these events and find out if they need door prizes. Use this as an opportunity to send candles from orders that were cancelled or overrun. The show organizers will love the door prizes and you can get some publicity from donating the candles.
The more you can cater your candles to these events the more success you are likely to have. For example if it is a Strawberry Festival, be sure to have your predominate candles scented with all of your strawberry fragrances. If the event is historic in nature, try offering beeswax candles or tapers and other colonial type candles.
While at the show be sure not to bury yourself behind the counter, be out in front and be ready to answer any questions your customers may have on the product. As tough as it can be for many of us to take time to strike up a pleasant conversation with people passing by, you never know what you may learn. Offer a drawing with a nice prize at the end of the show and have people sign up for the prize. Depending on how you market your candles, capture either the entrant's email address or mailing address (be sure to check out our February 09 issue on Database Marketing for more on this subject).
Many towns have “Market Days” where they set up an outside area on a regular basis during the summer months and merchants bring home grown products, hand made products and other summer needs. Be sure to bring some unique candles that may not be found in the traditional retail store.
1. July 2009 01:50
- 8 Sheets All Natural Beeswax
- 10' Cotton Wick
- Aluminum foil
Lay wick across the edge of the wax sheet. Position wick extending 1/2" (one-half) past the top and 3" from the bottom of the wax. Roll the edge of the wax over wick once, just far enough to cover the wick.
Wrap piece of aluminum foil around the very tip of the dowel or bamboo (to prevent the wood from burning).
Lay 3" of dowel/bamboo beside the first wrap of wax as prepared in Step 1.
Heat well so the wax sticks well to your dowel or bamboo. Tightly roll the whole sheet of wax onto the dowel/bamboo. Keep the top and bottom of your wax sheet even while rolling firmly. Your end result should be a tightly rolled candle.
To add a decorative accent to your garden flares add a natural ribbon or raffia bow to the base of your candle. (Be sure to remove your bow before burning your candle.)