Candle Making Supplies Home  Site Map Site Map  Dollar Icon On Sale  Customer Service Service  Candlewic Home My Account  Check Out Check Out
Candlewic Logo Current Candle Making Supply Sales

Illumine - A Candle Making Blog

Candle Making Project, News, and Articles

Filter by APML

How to Start Your Own Candle Business

by Chandler 19. July 2012 00:45

Over the years people have started their own candle business in many different ways and for many different reasons. For some, the candle business may have grown out of a hobby they enjoyed, for others it may be because of the loss of a job. Or perhaps it stemmed from the desire to start a company and finding through research what a great business the candle industry can be.

According to the National Candle Association, 7 out of 10 households burn candles. Talk about a great opportunity! If 70% of prospective people desire your product, you are off to a great start. The key is starting your candle business off right, so that you give it the best opportunity to succeed.

Finding the proper way to start your candle business is always difficult. If your business started as a hobby you probably have mastered the candle making side of things, but you may not know how to run a business. If you researched a business and how to start a business you probably have never made a candle. The key, no matter where you are starting from, is to do as much research as possible on both subjects. Running a candle business requires you to serve many functions, especially in the beginning. You are the Production Supervisor, Salesman, Marketing Director and Accounting Manager.

If you have already done the research on how to start your business, then the Candlewic website is the perfect resource for learning how to make the candles. To get started, it is always recommended to keep things simple. Focus on a single type of line, i.e. containers or pillars. This way, the inventory of your waxes is kept to a minimum and you are not trying to learn a number of different techniques and processes. The Candlewic site has an excellent video on making soy wax candles.

If Soy is not your cup of tea, it is still worth watching this video to learn the basics of the candle making process. Here is another excellent video on how to go about choosing the proper wax for you.

If you still have some unanswered questions after reviewing these videos, let our friend and resident expert Chandler help you out.

Chandler can help you get started no matter what type of candle you want to make. The step by step process can be great for learning to make pillar, votives and other natural wax candles. Another great site to learn as much as possible about making candles would be:

http://www.letsmakecandles.com/index.asp

Without a doubt, one of the best resources to be found is ALL the back issues of our Newsletters. We have covered a wide range of subjects related to candle making and we strongly encourage you to read as many of these as possible:

If you are looking to take the first step, be sure to download our catalog to see all of the items you need to make candles. The National Candle Association estimates the candle business to gross over 2 billion annually. Many opportunities exist out there to grow your business.

The actual starting of a business will require you to use multiple sources to get all of the information you will need. Unfortunately, one of the hardest realities in today's business climate is that before you sell your first candle you must be sure to have some type of insurance. Sometimes a homeowner's policy can cover you if you do it as a "craft" or "hobby business." The requirements vary from state to state, so start researching this very important topic.

One of your most valued resources can be the Small Business Association (SBA), which covers many topics on starting a business.

One of the great unknown resources we have written about before to help get guidance on starting or running a business is an organization called SCORE (Service Corps of Retired Executives). This non-profit organization consists of retired executives who will meet with you to discuss starting your business, or if you have already started one, how to effectively grow your business. They offer a wide range of effective free services, such as one on one meetings, online email counseling and local workshops. The network they employ has a wide range of expertise with their membership. They also have an excellent website which provides most things you will need to know about starting and running a business. This is an excellent resource for anyone wanting to make sure they have a good starting point for their business. For more information on SCORE be sure to check out their website.

The key to starting and growing any business is to get as many people involved in your research as possible, so you completely understand what you may be getting involved with.

Tags: , ,

Categories: Business Articles | Candle Busines


End of the Year Business Tips

by Chandler 12. March 2010 00:34

12. Drummers Drumming
As the number of shopping days dwindles, it's imperative to finish strong. Be sure to “Drum” up as much business as possible before the holiday.  Offer incentives to help reduce inventory. 

11. Pipers Piping
Most companies fiscal year will be ending shortly. Be sure to get your tax information together so when it comes time to pay the piper (had to reach on this one) you will be prepared.

10. Evaluating Your Inventory
Evaluating your inventory is a very important year end exercise for any size business. Reducing inventory can be very important because it can generate cash flow for the new year and not be taking up valuable space in your warehouse. You didn’t make any money on candles sitting in your warehouse or shelf.  Holiday candles are difficult to sell after January 1st unless deeply discounted.  Excessive inventory takes up space and hinders your ability to purchase new products.  

9. Donate to Charity
If it appears certain candles will not sell, consider donating them to an appropriate charity. This will go to a good cause and can help with your tax deductions. If they have no value, be sure to get them off your books so you do not have a tax liability on items that have no “market” value. Check with  your accountant for all true tax questions.

8.  Discount
When it appears selling at full value will not happen, offer deep discounts because generating the sale in most instances is better than having the inventory for another 9-10 months.

7. Donate to Your Community
Think about giving away the candles directly to the community. Take 20-30 candles with a nice bow to your church, spouses work or neighborhood holiday party. Give them to individuals that may not necessarily know that you make candles. They would be very appreciative of this gesture and may be more inclined to purchase your candles in the future.

6. Geese a Laying
While the information is fresh, look over your holiday sales and determine which items were big sellers (Golden Rings) and which are ugly ducklings (in this instances non-sellers). This will help determine which products you will want to drop from your product line.

5. Golden Rings
While you are looking over sales data, don’t just look at sales but also gross profit (see the May 2007 issue on pricing). You may have several items that the profit is better than others. Examine ways to sell more of the higher margin products in 2009.

4. Calling Birds
Reach out to all of your customers and let them know some of your plans for the upcoming year.  It might be new fragrances, new containers or even types of candle. Most people start the New Year with a lot of optimism, and if you can put ideas and concepts in their process early enough, you will have an advantage over your competition.

3. Change Candle Names
If a candle is a holiday specific fragrance rename so you can extend the selling season until the end of winter. A Christmas Cheer might turn to Winter Delight. 

2. Be More Efficient
Since there may be some slow days, look at your operation and see if there is any way to make it more efficient.  Any new equipment you might need.  Year end is always great for budgeting and planning so you can kick the New Year off right.  While the inclination is to wind down the year we have always been an advocate of taking this slow time to examine the entire business. 

1. True Love
Most consumers love candles. Be sure to use this in your marketing plan for 2009. Candles can serve many functions; room freshner, accessory and even function as lighting.  Be sure to incorporate all of these as you plan for new products in 2009. Most important be sure your passion and love for the business still burns.

 

Tags: , , , ,

Categories: Business Articles | Candle Busines


Marketing Ideas (Part Two)

by Chandler 10. March 2010 01:33

Marketing at all Events of the Year
Wedding season is rapidly approaching along with showers and there is not a better gift for the attendees to these events then a candle to commemorate the occasion. Develop a "custom package" that simplifies the selection process for the bride or individual organizing the activity.  Maybe it is organza bag with a votive/small jar with a nice personalized tag identifying the event including names and dates.

While it is coming fast enough for my kids, end of the school year will occur soon and candles can represent a nice thank you gift for Teachers, Bus Drivers and School Aides. The key would be to have a package that can easily be customized.  The Avery Company has made if very easy to make custom labels using their templates you can import your own pictures, graphics and text.  Let your customer choose what goes on the label including possibly a picture, quote or graphic.  The way the templates are set up you can make each label personalized fairly easily and if you a color printer they can be printed right at your home computer.

Real Estate Agents and other professionals are always looking for nice gift items to give away to their customers.  Candles that can be customized for them presents a great marketing tool.

On a larger scale the entire retail climate has undergone a transition where only the strongest retailers are surviving and others are shutting their doors.  This can create tremendous opportunities because consumers still want choices and with so few retailers to choose from the selection of "niche items" like candles are hard to find.  The key is to try and reach these consumers.   

With the current high employment rate people are going to be looking for new opportunities.  Some of the most successful candle companies have achieved their success through "party plans".   Pitch the idea of a candle party to your friends, neighbors and acquaintances as a way for them to make money.   Even if the attendees may not purchase anything be sure to get them to sign up for your mailings.  

Online Marketing
In addition using every online resource is going to be essential for survival.  With new technology and other conditions building a website is much more reasonable.    As you may have read just putting up a website will not be enough you will need to drive traffic to the site but in the end it can be more cost effective than opening a retail store.   If you already have a retail store use the site to drive traffic to your store by offering coupons that can be printed out.  Or if your customer prefers to shop from home make that experience easy as well.

As you begin to build a customer base, the key is also to keep on top of the trends in the industry.  Fragrances are very important to people and having them timely to the season of the year is critical to maximize the impact of the season.

Without doubt the entire supply chain is undergoing a huge transition and techniques and efforts that may have been successful even several years ago will not be as effective.   The key is to continue building your own brand that consumers want even if currently on a local scent.


Marketing Ideas (Part One)

by Chandler 10. March 2010 01:27

Database Marketing
Maybe try some new craft shows, festival or flea market and use this opportunity to not only sell your product but to begin building a database.  Your database might be just names and address to send catalogs, mailings and special promotions.  Mailings sometimes are easier to capture the attention of the consumer because they actually have to grab the mailing but is more costly than emails.   If you have a strong database (one that has proven results when you do mailings), you might even want to send something like a scented tart highlighting your new fragrance.  The cost for a mailing like this would be higher but would be a more effective way of grabbing the potential customer's attention.   Think about how many times you smell the perfume swatches they put in magazines.

Email Marketing
These days email is definitely the most cost effective means to reach a large segment of the population. Consumers get inundated with emails so you will need to have a different approach and one that can bring value to the potential customer.   Have a monthly/quarterly or seasonal mailing that provides tips on using candles to decorate the home or reminder of activities coming up.   As part of that campaign be sure to include candles/fragrances that are very timely.

Tags: , , , , ,

Categories: Business Articles | Candle Busines


Tealights Project

by Chandler 10. March 2010 01:21


Soy Wax

This project features a useful item to add to your operation regardless of your size. Tea lights are a great way to use up extra wax, create little "calling cards", or offer prospective customers a chance to sample your scents before purchasing a larger candle.

Below you will find the instructions for using our tea light mold that ensures perfectly straight wicks, but alternative techniques follow.

Step 1
Lay the mold release over the entire mold.

Step 2
Prepare wax with color and fragrance to suit. Pour wax into the mold so that all cavities are filled. There is a lip that holds overflow wax.

Step 3
Remove pins and pop the tea lights out of the mold. Clean any overly rough edges with your fingers.

Step 4
Insert a pre-assembled wick assembly into the hole in the candle and place into a tea light cup. You will notice that tea light cups have a small circular indentation on the bottom. This indentation is 15mm and is designed to match our 15x3mm wick tabs.

Alternative Methods
When pouring batches of wax, keep a few tea light cups on hand to pour excess wax directly into the cups. This is also the method used for pouring tea lights when using container wax. If you currently use a M-63-P votive pin for your votives, it will fit into the tea light cups as well. Simply place the pin in the tea light cup and pour a votive or pillar wax into the pin/cup set up. After it cools remove the wax/pin from the cup, flip the candle over and put back into the tea light cup. This will result in a beautiful recessed top.


About the author

Hi I'm Chandler. Thanks for visiting! Illumine is all about helpful projects, ideas, and articles related to candle and soap making and the candle and soap making business.

Background

 

 

home | candle making supplies | about us | customer service | ordering help | shipping

custom services | candle making FAQ | candle making videos | candle making links | terms | privacy

line
The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



Candle making supplies

candle wax
blended candle wax
international candle wax
granulated candle wax
soy wax

 

paraffin wax
beeswax
beeswax sheets
candle gel wax
natural candle wax
candle wicks

 

candle molds
candle colors
candle scents
candle making kits
candle equipment
candle wax additives

Soap making supplies

soap making product details
melt & pour bases
essential oils
natural additives
soap molds
soap dyes

 


All content copyright 1999-2014 The Candlewic Company
All Rights Reserved. Not responsible for typographical errors. Prices subject to change without notice.

Website designed and maintained by MoJo Active