10. March 2010 00:26
Each year there are approximately 2-2.4 million weddings and the top month for weddings is August with about 11% taking place. The month of June is a close second with 9.9% of the weddings occurring. In addition to these weddings there are always engagement parties, showers and the wedding itself. All of these events can and do incorporate candles in some manner. Party favors for the shower or wedding is always a great choice for this market place. The more you can personalize these candles the more opportunities that will exist for you.
Use the summer months to explore all the online opportunities to offer your products for the fall season. There are all of the big names like Ebay, Amazon and Craig’s List. These sites are fairly easy to list and sell items but the competition is fierce so focus on something that makes your candles unique. While you may sell some of your candles at a loss at times during the summer you may find some new solid customers from these sales. If they are purchasing candles during the summer months think how many they may buy in the fall.
One of most well suited portals to sell candles would have to be Etsy. Their marketplace is selling only handmade items. They have lower fees, longer listing periods then Ebay and has an audience which is looking for all homemade products.
If you already have a website use this opportunity to “refresh” the look and add new products. As we have written before research the opportunities available to promote your site such as pay-per-click advertising, e-zine advertising and improving your organic listings.