10. March 2010 00:30
Many camps are finalizing there programs for the summer and coordinators are always looking for new and exciting activities for the kids to try. Offer to teach a class on candle making and use this time to send home information about your company. Even if the candles are not something you may sell it provides an opportunity to get your products in potential customer’s hands. The beeswax sheets and granulated wax are great projects for the children to do. The free publicity you get from this can pay dividends later and normally the time commitment is not overwhelming.
BASKETS, SOAP AND HOLDERS
Use the slower months to explore new extensions to your lines. Check out opportunities with other local businesses to see if gift baskets that include their products and your candles. This gives you partners that will help market your product as well as their own.
Use this time to see if possibly making soaps will fit into your product mix. Many of the fragrances you use for candles can be used in soap and the steps of melting, pouring and molding are similar. Cross marketing your candles with holders gives the consumers ideas on how to use and display there candle.
While the weather may be great outside and your phones might not be ringing, the summer can be a great opportunity to find new business. It will take extra work but in the current economic climate it will be necessary to survive during these times.