10. October 2012 01:32
Without doubt one of the hottest topics in the US right now is the continued momentum in the marketing power of “Green Products.” No longer when someone refers to green does it mean money. The latest buzz associated with the multi-meaning word "green" is products/services that promote global environmental protection. This can be a very small effort such as the new trend in emails of putting a footnote at the bottom of the email “not to print out unless necessary” all the way up to homes that can now be self sufficient with solar power, wind, and other environmentally friendly features.
Our regular readers have probably noticed that using natural products has become a regular part of our features. Some of the information we will cover has appeared previously but some of the information may be very surprising and interesting. The good news is the candle market is chalk full of great products that can utilize raw materials that are renewable.
Green Candle Waxes
One way to keep your candle making process environmentally "green" is to choose a "green" candle wax.
- Beeswax-Beeswax is 100% natural and contains no harmful additives. You can even make beeswax candles without melting the wax. Beeswax sheets provide an easy, eco-friendly alternative.
- Soy Wax-Soy wax is simply hydrogenated soybean oil and the best application for this wax is in containers. Soy as a plant has been around for thousands of years.
Other Green Components
In addition to wax there are other key components of the candle to consider. In an effort to continue to offer products to meet today’s consumers, we are very excited to launch a brand new line of glassware made of 100% recycled glass. This new line will start with six styles and more to come.
Think of the marketing appeal your candle will have when you can advertise that the wax is natural and the glassware is made of 100% recycled glass. As companies look to make their candles more green, using recycled glass can go a long way in this strategy. Since the container is made of recycled glass there can be some uneven surfaces in the glass. If your strategy is to make your candles even more environmentally friendly this will go a long way in doing so.
Another component, while not large, is the metal sustainer. Did you know that metal was one of the first materials to be recycled and in today’s world is one of the most recycled materials. The metal sustainers we offer have on average 40% of recycled metals. In the upcoming months we will be trying to move that figure higher to 80%. The problem right now is there is a shortage of metal and achieving the percentage you desire in recycled material is not attainable.
One of the easier components of a candle to keep natural is the wick. The wick is generally cotton which is also 100% natural. On several series of wicks there are cores that can be natural such as cotton and paper. In addition, new wicks are continually developed to improve the performance of the candle regarding to sooting and smoking.
If you want all natural fragrances you can consider essential oils, however, they do have some inherent issues, such as low flash points and limited selection. Be sure to test any essential oil in your specific application.
The demand for green products will continue to increase and the more your products can offer that use "green components" the more markets you open.