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The En-Light-ener
Candle Making Newsletter
 
 

Marketing Natural Wax and Paraffin Candles Successfully Together
Natural waxes are a growing segment within the candle making industry. Although candle makers have been using natural waxes since the beginning (bees wax, whale fat, etc), it is only until the last few years that the natural waxes have really taken hold as a viable wax choice accepted by the industry. There are more natural wax choices than ever before, and include such types of wax such as soy, palm wax, soy/palm blends, and paraffin blends that contain natural waxes in the formula.

The marketers of natural waxes have been able to take a footing in the industry. They promote and advertise many claims that natural waxes are soot free, the cleanest burning, a healthy alternative, etc. and they have been able to successfully market to the LOHAS (Lifestyle Of Health And Sustainability) market. The term LOHAS describes a purportedly, rapidly growing $200+ billion U.S. market for goods and services that target consumers who base their buying decisions on their perceived values of environmental and social justice issues. There is an increasing number of candle makers and manufacturers who use natural waxes in their operation and are enjoying increased business by adding natural waxes as a line of candles.

Candlewic offers both types of wax so that our customers may decide for themselves which type of wax is suitable for their customers needs.

Most candle makers are using paraffin wax in their current operation and it is reasonable to assume their success is attributed to some sort of benefit they give to their customers who are currently purchasing candles made from paraffin wax. These candle makers do not want to risk losing their current customer base, but they do want to gain some of the market share of the natural wax segment. This can be achieved by creating a business plan that adds incremental sales without cannibalizing their current paraffin brands. By keeping the following points in mind, the candle maker can offer both paraffin and natural wax candles together in order to build sales volume rather than substituting one for the other.

1. Do not disparage. “If you cannot say something nice about somebody, do not say anything at all,” is a very important rule to remember. Regardless of the wax you use, if your candle is made in such a way that you get a complete burn, it will burn cleanly and soot free. For example, you probably are not currently marketing your votives as cleaner burning than your jar candles because potential customers would assume your jars are of poor quality.

2. Brand Equity. When adding a line of natural waxes, try to determine why your candles are selling well for you. Ask yourself if it is performance, price, aesthetics, etc. Then ask yourself if your brand name is what reinforces the purchase and conveys the attributes from your list. Depending on your results, you may, or may not, decide to put your current brand name on the natural candle line.

3. Choice. Let your customers know you are offering them a choice of waxes so they can choose the type of wax their candle is made from. Not every customer is concerned with ingredients as long as the candle smells and performs well. If your customers are asking for natural waxes, offer it as an option but do not forget about the current paraffin buyers that made your business what it is today.

4. Quality. Regardless of the type of wax you choose, always strive for the best quality possible. Having the wrong wick or an inappropriate amount of fragrance can result in smoking or a poorly burning candle regardless of the type of wax used. By spending a little extra effort on the R & D bench, you can create perfect performing candles.

 

CHANDLERS CORNER

Hi! I'm Chandler!
I can help you
learn how to make candles.

Why does Candlewic ask me if my shipping address is Residential or Commercial?

This seemingly trivial little question that the Customer Service Representatives here at Candlewic ask is actually extremely important to candle makers of all sizes. A commercial address works hard for the candle maker in many ways.

The most obvious reason a commercial address is so important is the savings in shipping. Although UPS shipments are slightly cheaper to commercial addresses, these savings are not the true heart of the savings. The real savings occur when a trucking company, AKA a common carrier, can ship your order to your commercial address via a truck. Pricing for pallet loads can be as low as $50 for over 2,000 lbs of wax – that is less than three cents per pound! If you are within a three-hour radius from us, our trucks can deliver as much as 6 pallets of wax for $50 – that is less than half a cent per pound!

Another great reason the commercial address is so important is that it is one of the many requirements it takes in order to receive a dedicated customer representative here at Candlewic. These hard working folks work with you on many aspects of your operation. They can solve problems, help with new product introductions, send samples, recommend shipping options, or how to consolidate your orders for maximum savings over the year. Please contact feel free to contact us for further information on obtaining a dedicated customer service representative. But remember, a commercial address is only one of the requirements. Some other requirements include a tax ID, able to accept pallet shipments, and you will be asked to provide dependable credit references.

Quick Facts:
Number of Jars Filled Per 100-pound Batch

Last month we discussed how common it is that jars are named by their fluid capacity in ounces. In most cases this is not equal to weight of wax. See the December issue of the Enlightener for further details. The following information will help you plan your container production. For each 100-pound batch of wax, you can fill approximately:

Jar Size Qty Filled Part #
4 oz 448 HEX-1, DJ-016, 992, 97098
5 oz 358 DJ-014
9 oz 200 HEX-2
10 oz 180 DJ-012A, DJ-013, DJ-019
16 oz 112 DJ-007A, DJ-008, 70995, 75369
22 oz 81 70996
32 oz 56 70947, 70997

        

 


January 2004

PROJECT:
Layering Natural Wax.

This month’s feature article introduced ideas on how to add a line of natural waxes along with your current paraffin candles. This month’s project offers a way to layer different colors of natural wax in order to increase your offering of natural waxes. By layering different colors, you will give yourself a simple way to make your candles more marketable to selected groups without the cost of making a customized label. This is a great way to create fundraisers, holiday themes, or specialty candles for specific wholesale customers without the increased cost of customized labels. Simply layer the colors of your holiday, team, organization, etc. and it creates an instant theme candle with little extra cost of materials.



Ingredients
Jars or Molds
Natural Wax
Timer
Thermometer
2 Different Dye Colors
2 Pouring Pots

Instructions

Step 1
Select, clean, wick, and prepare your jars or molds as you normally do. Take a moment and plan out where the fill lines are going to be. For example, a patriotic jar may use equal amounts of colored wax for uniform stripes of red, white, and blue, while an egg shaped mold seems to look best if you change color at its widest point.

Step 2
Be sure to select the appropriate wax for jars or freestanding candles. Prepare both colors of wax at the same time in order to be ready for “show time”.

Step 3
Heat jars or molds when necessary and pour your first layer. Note your ambient temperature (room-temp), your pour temperature, and start the timer.

Step 4
You have some flexibility for this step. The time and temperature of the second layer of wax changes the final result. Your individual taste will decide when and how hot to pour the second color. In general, you want to wait long enough for the first layer to set up enough so the second color does not mix with the first color, but not too long that the wax pulls from the sides. If the wax pulls from the sides, the second color slips between the first color and the mold, which creates what is considered by most to look undesirable. By adjusting the second color’s temperature and timing, you can create hard or soft color transition lines. Hard means a flat, distinct line of color change and soft means a softer faded color change. The ambient temperature and size of your candle affects the timing. Smaller candles will take less time (half hour) while larger candles make take as long as 2 hours between pours. Cooler ambient temperatures decrease time, while warmer temperatures increase times.

Step 5
Repeat the same time and temperature for the rest of the colors so all color seams are uniform. As you take notes and get more experience, the timing and temperature starts to become second nature. You can even learn to mix hard color changes and soft color changes on the same candle for a unique look that will sure to dazzle your customer.

 
Hot Off The Press:
We all know the old adage, “Knowledge = Power”. Candlewic has just expanded their offering of books. This new section of the Enlightener will preview a new book or reference material for candle and soap makers. You can never have enough books to peruse for new ideas, new techniques, or to use as an aide for educating your employees. This month’s book is titled Basic Steps to Candles (Candlewic part # BK-6) written by Delores Frantz. It has over 60 candle projects with full-color photos. Although geared more for the beginner, the many different types of candles shown in the book will inspire larger manufacturers with new product ideas as well. This book compliments our most popular book titled Essentially Candles (Candlewic part # BK-2), which offers very detailed explanations of raw materials.
 


We hope you enjoyed this issue of the En-Light-ener.
Thank you for your continued interest and support.
Our goal is to make this newsletter as entertaining and educational as possible.
Let us know if you have any ideas on how we can improve.



Issue Index

July2014 -- Mold Techniques

June 2014 -- Summer Homework Assignment: Improve Your Candle Business

May 2014 -- How to Make a Profit? Use a BOM.

April 2014 -- Is it Right? and more....

March 2014 -- Pick a Wick and more...

February 2014 -- Soy-lutions and more...

January 2014 -- Jump Starting and more...

December 2013 -- A Year-End Thank YOU! and more...

November 2013 -- Choosing the Right Wax and more...

October 2013 -- Holiday Season Checklist and more...

September 2013 -- Choosing the Right Wax and more...

August 2013 -- Sunscreen For Your Candles and more...

June 2013 -- Tools of the Trade and more...

April 2013 -- Spring Is In The Air and more...

March 2013 -- To Be or Not to Be and more...

February 2013 -- Keeping Up With the Times and more...

January 2013 -- A New Year of Candle Making and more...

December 2012 -- The Twelve Tips of Candle Making and more...

November 2012 -- Managing Shipping Options, Luminary Candles and more...

October 2012 -- Resources for Candle Makers, Snowball Candles and more...

September 2012 -- Paraffin wax - Not Your Cup of Tea, One-Pour Tins and more...

August 2012 -- Choosing the Right Wax, Aluminum Molds and more...

July 2012 -- Candle Making Kits, Palm Wax Candles and more...

June 2012 -- Starting Your Own Candle Business, Grubby Candles and more...

May 2012 -- Three Step Guide to Show Success, Candle making Without Melting and more...

April 2012 -- With Every Season, a Change in Process and more...

March 2012 -- The Whole Ball of Wax and more...

February 2012 -- Choosing the Right Color and more...

January 2012 -- Time for Your Yearly Checkup - Candle Business Style and more...

December 2011 -- The Twelve Tips of Candle Making, and more...

November 2011 -- Our Candle Making Wish List, Holiday Luminaries, and more...

October 2011 -- Overlooked But Definitely Not Overrated, Making votives with votive pins, and more...

September 2011 -- Time to Light a Fire for Your Business, What to do with extra candle wax, and more...

August 2011 -- All About Candle Additives, Ice Candle Project, and more...

July 2011 -- Create Unique and Trendy Candles, Taper Candles Using Polyurethane Molds, and more...

June 2011 -- Use Summertime To Improve Your Candle Making Business, Floral Pillar Candles Project, and more...

May 2011 -- Getting Your Candle Making Business Online, About Aluminum Molds, and more...

April 2011 -- Choosing the Right Soy Wax, Making Scented Votives and Floaters, and more...

March 2011 -- 5 Valuable Tips for Starting a Candle Making Business, Making Dipped Tapers, and more...

February 2011 -- Advice on Selecting Candle Wicks, Add That Finishing Touch, and more...

January 2011 -- First Impression Is Everything in Selling Candles, One-Pour Tins, and more...

December 2010 -- The Twelve Tips of Candle Making and more...

November 2010 -- Wish List for Candle Making, How to Make Grubby Candles, and more...

October 2010 -- Getting to the Next Level, Making Mottled Candles, and more...

September 2010 -- Five Tips to Make Customers Fall In Love With Your Candles, Veggie Dip Candles, and more...

August 2010 -- Back to Candle Making, Summer Sand Candles

July 2010 -- Are You Selecting the Right Wax?, Beeswax Pillar Candles, and more...

June 2010 -- 5 Free (or low cost) Business Growth Candle Making Business Resources, Vegetable Wax Candles, and more...

May 2010 -- Create Your White Castle Opportunity, No Melting Required Candle Project, and more...

April 2010 -- How To Reduce, Reuse and Recycle When Making Candles, What To Do With Extra Candle Wax, and more...

March 2010 -- Why Color Is Important, Making Streak Candles Project, and more...

February 2010 -- Pillar Candles - What's Old Is New, Making Palm Wax Candles, and more...

January 2010 -- New Year, New Decade and New Candle Making Tactics, Textured Candle Project, and more...

December 2009 -- 12 Tips of Candle Making, and more...

November 2009 -- Tom Turkey on Candle Making, Candle Kits vs Buying Indidual Supplies, and more...

October 2009 -- Taking the Scary out of Candle Making, Snowball Candle Project, and more...

September 2009 -- 4 Quick Tips to Improve Your Candle Line, Layered Candle Project, and more...

August 2009 -- Is Big Always Better?, Cookie Cutter Candle Making Project, and more...

July 2009 -- How to Set Candle Prices, All Natural Beeswax Garden Flare Candle Making Project, and more...

June 2009 -- 5 Tips for Avoiding Margin Drain, Tri-Color Candle Making Project, and more...

May 2009 -- How To Select a Candle Wick, Chunk Candle Making Project, and more...

April 2009 -- Candle Making Ideas for Summer, Candle Making Projects, and more...

March 2009 -- Mold Techniques in Candle Making, A Simple Candle Project, and more...

February 2009 -- Setting the Right Mood Year Round, Tealight Candle Project, and more...

January 2009 -- Reacquainting Yourself with Candle Making Waxes, Tri-Color Candle Project, and more...

December 2008 -- 12 Days of the Candle Making Business, Candle Making Projects, and more...

November 2008 -- Candle Making Business Cliches, Miracle Molding Material Projects, and more...

October 2008 -- Candle Making Terms Explained, How To Make Mottling Candles, and more...

September 2008 -- Adding on to Your Candle Lines, How To Make Candle Luminaries, and more...

August 2008 -- Candles & Their Fragrances, How To Make Pillar Candles, and more...

July 2008 -- Sunscreen For Your Candles, How To Make Dipped Tapers, and more...

June 2008 -- Fall Candle Season Starts Now, Extraordinary Candle Making Project, and more...

May 2008 -- Green Candle Making, Green Candle Projects, and more...

April 2008 -- Recent Candle Industry Price Increases, Aluminum Mold Candle Project, and more...

March 2008 -- Straight Wax, Exciting New Candle Making Products, and more...

February 2008 -- Business Side of Candle Making, Ice Candle Project, and more...

January 2008 -- Basics of Blended Wax Candles, Rose Floater Candle Project, and more...

December 2007 -- 12 Days of Business, 2007 Candle Making Projects, and more...

November 2007 -- Show Time for Candle Making, Making Snow Candles, and more...

October 2007 -- Ready, Set, GO candle making, Candle Luminaries, and more...

September 2007 -- GREENING Your Product Line and Your Bottom Line…, One-Pour Candle Tins, and more...

August 2007 -- Candle Making's Center of Focus, Making Streak Candles, and more...

July 2007 -- The Latest in Candle Making Products, Votive Candle Project, and more...

June 2007 -- Setting Your Candles' Sale Price, Summer Candle Projects, and more...

May 2007 -- Determining Your Candle Making Costs, Using Extra Candle Wax, and more...

April 2007 -- Natural Wax Buzz Part 2, Layered natural candles, and more...

March 2007--Crucial details of candle making, Candle projects with no melting required, and more...

February 2007--How to choose a candle making mold, Making custom candle molds, and more...

January 2007--"Green" Candle Making, tri-color jar candle project, and more...

December 2006--Looking into the candle making future, 2006 candle projects, and more...

November 2006--Introducing...a candle making introduction, candle projects, and more...

October 2006--Prime time: candle wicks, taper candle projects, and more...

September 2006--Clearly still here:Gel candle making, one-pour tins, and more...

August 2006--Fragrance - the driving force of candle making, a new contest, and more...

July 2006--Planning your production, using granulated wax, and more...

June 2006--Our 35th Year, using aluminum candle molds, how much candle fragrance to use, and more...

May 2006--Summertime candle making, making natural lemon candles and more...

April 2006--Choose the candle wick, making tealight candles and more...

March 2006--Choose the right wick base, blending soy wax with paraffin, making palm wax candles and more...

February 2006--The roll of wax additives in a blended wax world, UV additives, making grubby candles and more...

January 2006--The secrets of soy wax candles, more ways to use candles, making soy wax container candles and more...

December 2005--Planning for the new year, announcing our new home, secrets about wicks, and more...

November 2005--Holiday candle making, ideas to sell more candles, making luminaries and more...

October 2005--Temperture issues when making candles, how to start making candles and more...

September 2005--Choose the right candle mold, ASTM safety standards, and more...

August 2005--Color and Fragrance trends, choosing the right candle making tools, and more...

July 2005--Planning for efficient production, Marketing your Candles, Making Swirl Candles, and more...

June 2005--New market trends in candle shapes and textures, Making Textured Candles, and more...

May 2005--The trends and science of candle fragrances, Making Mottled Candles, and more...

April 2005--How to select the proper candle wick, Top Colors, Making "Earthy" Chunk Candles, and more...

March 2005--Selecting the right wax Part III, Our Top Waxes, Making Floral Candles, Our History and more...

February 2005--Selecting the right wax Part II, Our Top Fragrances, Making Fruit Candles and more...

January 2005--Selecting the right wax, Using blended wax, Coloring wax, Making Layered Jar Candles and more...

December 2004--All about candle making fragrances, Making Grubby Candles and more...

November 2004--Choosing Color for your candle making, Making snowball candles and more...

October 2004--Candle Making Busy Season, Making Palm Wax Candles, Speeding Up Candle Production and more...

September 2004--Candle Wax Melters, Making Sense of your Candle Scents, Making Taper Candles and more...

August 2004--Getting Ready For The Season, Using Votive Pins To Make Votive Candles, No Melt Candle Making and more...

July 2004--Some History & What's New, Paraffin Myths, Making Golf Ball Candles and more...

June 2004--Choosing the Right Candle Wax for Your Needs, Making One-Pour Tins and more...

May 2004--Investigating New Products, Burn Testing, Making Freestanding Gel Pillars & Novelties and more...

April 2004--Candle Making Trends, Rolled Candles with Beeswax Sheets, Making Taper Candles and more...

March 2004--Color Theory & Techniques, Floating Candle Molds, Making Tealight Candles and more...

February 2004--Mold Techniques, Computers and Candlemaking, Making Easter Egg Chunk Candles and more...

January 2004--Marketing Natural Wax and Paraffin Candles, Layering Natural Wax Candles and more...

December 2003--Holiday Greetings, 2003 Year in Review, The 6 P's, Making Icicle Candles and more...

November 2003--Building Your Candle Product Line, Making Holiday Ornaments & Soap-on-a-Wick and more...

October 2003--Marketing Your Candles, Polyurethane Molds, Making Lemon Candles, and more...

September 2003--Packaging & Labeling, Essential Oils, Making Rolled Pillars with Beeswax Sheets, and more...

August 2003--Using Palm Wax, Increasing Your Profit Margins, Using Aluminum Molds, and more...

July 2003--Ultra Violet Light Absorbers, Reducing Shipping Costs, Dipping Techniques, and more...

June 2003--Choosing the Right Wick, Using a Wick Stick, Making Floater Candles, and more...

May 2003--New Products Review, Pouring Temperatures, Finishes For Your Candles, and more...

April 2003--Selecting Paraffin, Natural and “Hybrid” Waxes, Using Pillar Pins, and more...

March 2003--Selling & Marketing Candles, Making it Easier to Make Pillars, Wax Art Crystals and more...

February 2003--Pouring Temperatures, Votive Tips, Making Grubby Candles, and more...

January 2003--Candle Making Safety Tips, Instruction Labels, What To Do With Extra Wax and more...

December 2002--Polycarbonate Molds, Making Clear Snowball Candles, and more...

November 2002--Candle Making as a Second Language, The Story of Chandler, Natural F Wax, and more...

October 2002--Candle Making as a Second Language, Projects Review and more...

September 2002--Accessorizing Your Manufacturing, Making Clear Pillar Candles, and more...

July/August 2002--Making Cinnamon Roll Candles, Clear Pillar Base, New Products, and more...

May/June 2002--Back to Basics, Making F Wax Candles, and more...

April 2002--Making Streaked Candles, Wax 101 part 3: Natural Wax, and more...

March 2002--Making Crackled Candles, Wax 101 part 2: Gel Wax, and more...

February 2002--Making Easter Egg Candles, Wax 101: An Overview, and more...

January 2002 --Review of 2001, Frosty Snowman Candles, New Products, Safety Info and more...

December 2001--Botanical candles, making white candles white and more...

November 2001--Chunk candles, clearance sale!, candlemaking books and more...

October 2001--The new candle market, choosing gels, votive wicks and more...

August 2001--New products, new location , new web site and more...

July 2001--Selling & Marketing Candles (part 3), Candle Burn Times and more...

June 2001--Selling & Marketing Candles (part 2), UV Light Absorbers, Wax Additive Recommendations and more...

May 2001--Selling & Marketing Candles, Burning Instructions, Selecting Sustainer Bases and more...

April 2001--Natural Waxes, Candle Burn Times, Wax Pouring Temperatures and more...

March 2001--Making Wax Inserts, Blended vs. Non-Blended Waxes, Colors, Fragrances and more...

February 2001--Whipped Wax, Wax Art Crystal Wax, Gel Candles, Using Containers and more...

 

 


 


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The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



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