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The En-Light-ener
Candle Making Newsletter
 
 

New Year, New Decade & New Tactics

It is hard to believe the New Year is upon us. As expected I continue to write 09 on my checks and probably will continue to do so for the next couple of weeks. However it is a new decade and it is important (if you were unable over the holidays) that you do a detailed evaluation of your business from all aspects.

For those that read all of our issues you will know we write on a balance between the "craft" of candle making but also the business side. We all know the world is rapidly changing around us and this is particularly important in the business world. The methods and tactics used even 4-5 years ago may or may not work in today’s environment.

The Ever Changing Internet
The internet has definitely forced business owners that rely on that type of business to stay on top of the latest trends. Who can forget the banner ads that were initially so popular then paid clicks, the SEO (Search Engine Optimization) and now the latest entitled Social Networking. This is the technique where you use Facebook, MySpace, Twitter and YouTube and others to create awareness and interest in your products and website.

Keep It Personal
It is important when using these methods to always bring something of interest or need to visit the site to the user and one that can help create interest in your products. In your text use something like "To create that perfect balance of ambiance and fragrance throw at your next Dinner Party take our latest Warm Vanilla Sugar Cookie candles with the wood wick and place in your fireplace. No more worry about tending to the fire or leaving the fire unattended when someone leaves the room." Or it can be a simple invitation to your next open house personalized "To all my friends: haven’t seen you in quite some time and would like to cordially invite you to our next open house where in addition to being able to see our last products we also we be serving coffee, tea and cookies."

Find New Ways To Advertise
Even the largest of companies have started curtailing advertisement none bigger then Pepsi who decided not to advertise in this year’s Super Bowl. (Editors note: At 3 million for 30 seconds I am not sure anyone can recoup this). The key in today's environment is to get as creative as possible to stretch out your advertising dollars. Everyone does this differently but a couple of suggestions are to find avenues where someone actually pays for samples of your products. This may sound like a reach but one way is to sell votive's and or tea lights on Ebay and other sites at drastically reduced prices. While you may break even on the transaction you now have someone with your product and now you can market your bigger ticket items like containers, and pillars. One note of caution: pay attention to all of your cost because listing fees, PayPal fees, packing material and your time can be costly.

Another way to get "Free Advertising" go to local businesses in town and offer to place your candles in the store on consignment. This way the business does not have any risk except losing some shelf space but if they can generate income they might be agreeable. Be sure they let you put a small placard up with a short write up about your company be sure to stress you are local. This arrangement will not work in all businesses but this type of arrangement is very suitable in nail salons, tobacco stores and even ice cream parlors.

Use Live Networks To Your Advantage
Be sure to engage in any of what I will call the "Live Networks", Chamber of Commerce, Civic Associations and other similar organizations. Most of these have low membership fees and normally includes people in all walks of life. Many have "spot lights" on businesses and etc. When given the opportunity point out how a candle can work for them, remind Realtors what a great "Welcoming" gift a candle can make, and tell furniture stores what a nice addition candles can make to the home decor. These organizations are a great way to meet new and exciting people. Most small business owners also will share what has worked for them and not worked. Use these organizations to also help run your business find out which banks and insurance companies favor your size business. So in addition to generating sales they can help you build a better company.

For those with somewhat larger budgets, PPC (Paid Per Clicks) are a necessary part of the advertising program. Before jumping into these programs be sure to have ways of measuring the results you achieve in advertising mode. Getting traffic to the site and getting them to purchase is only part of the equation.

As you start to get into 2010, be sure to keep your ears and eyes open to everything going on around you. From many indications consumers are feeling a change coming on.


Hi! I'm Chandler!
I can help you
learn how to make candles.

CHANDLER'S CORNER

How do I keep my wick centered in the candle?

For votive's you have several options: the wick pin is an excellent way to ensure the wick is centered in the candle. An added feature of using the wick pin is that it allows you to use other wicks such as cotton, flat braided and round wicks in the candle.

Another option with votives is to use the 32mm sustainer base. This clip fits perfectly at the bottom of the candle and ensures your wick will stay centered at the bottom.

With jars and container candles, it is a littler trickier but the Glue Dots are an excellent way to keep them in the center of the container at the bottom. To ensure they are straight throughout the candle secure the wick on top of the container with a wick bar or other securing bar.

It is very important for the safety of the burning candle and performance that the wick is centered in the entire candle. When the wick is not centered it can waiver over to the sides of the glass container making for intense heat in a confined area.

 


January 2010

Featured Project

To really create that special candle, our project is going to focus on both texture and shape. We have selected the octagon aluminum mold and the Palm 2 wax. The Palm 3 wax or any aluminum mold can be substituted to create your own special look. I think the Ylang and Amber fragrance is the perfect compliment to this unique candle. Again, you can select any fragrance to fit the shape or ambience you are trying to create. Did we mention that by using the Palm wax you are also making an all Natural Candle.

Ingredients

Step 1
Melt Palm Wax in double boiler. Note that the hotter you make the wax, the more the wax will create a snowflake look on the candle.

Do not exceed 210°F.

Step 2
Add some shavings of color blocks and 4% to 5% of fragrance.

Step 3
Using the rubber plug and wick bar, prepare your aluminum mold for pouring.

Step 4
Before pouring wax, it is suggested to heat the mold with a heat gun or a heat lamp to maximize the crystallizing effect of the Palm Wax.

Step 5
Pour liquid Palm Wax into the mold and let cool. By slowing the cooling rate of your poured candles, you can create fantastic crystal effects in your Palm Wax candles.

Step 6
Sometimes Palm Wax requires a second pour. You will know it is necessary if a thin layer of wax forms over your candle when cooled. Simply poke a hole in this layer and perform your second pour.

 


Fast Facts

It seems many businesses have unique terminology that we all assume everyone knows the definition or meaning but that is not always the case. We have included a couple of the most common ones used in retail you may not have heard of. 

BOGO - Buy One Get
One Free

SKU - Stock Keeping Unit

A common term for a unique numeric identifier, used most commonly in online business to refer to a specific product in inventory or in a catalog.

Black Friday
(1) A day commonly referenced in which retail stores have enough sales to put them "in the black".

(2) An accounting expression alluding to the practice of recording losses in red and profits in black.

UPC - Universal Product Code

This is the small bar code you see on all retail items. This helps the retailer identify specific items. Every product has its own unique UPC number.

 


We hope you enjoyed this issue of the En-Light-ener.
Thank you for your continued interest and support.
Our goal is to make this newsletter as entertaining and educational as possible.
Let us know if you have any ideas on how we can improve.

Candlewic Company
3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352
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Issue Index

July2014 -- Mold Techniques

June 2014 -- Summer Homework Assignment: Improve Your Candle Business

May 2014 -- How to Make a Profit? Use a BOM.

April 2014 -- Is it Right? and more....

March 2014 -- Pick a Wick and more...

February 2014 -- Soy-lutions and more...

January 2014 -- Jump Starting and more...

December 2013 -- A Year-End Thank YOU! and more...

November 2013 -- Choosing the Right Wax and more...

October 2013 -- Holiday Season Checklist and more...

September 2013 -- Choosing the Right Wax and more...

August 2013 -- Sunscreen For Your Candles and more...

June 2013 -- Tools of the Trade and more...

April 2013 -- Spring Is In The Air and more...

March 2013 -- To Be or Not to Be and more...

February 2013 -- Keeping Up With the Times and more...

January 2013 -- A New Year of Candle Making and more...

December 2012 -- The Twelve Tips of Candle Making and more...

November 2012 -- Managing Shipping Options, Luminary Candles and more...

October 2012 -- Resources for Candle Makers, Snowball Candles and more...

September 2012 -- Paraffin wax - Not Your Cup of Tea, One-Pour Tins and more...

August 2012 -- Choosing the Right Wax, Aluminum Molds and more...

July 2012 -- Candle Making Kits, Palm Wax Candles and more...

June 2012 -- Starting Your Own Candle Business, Grubby Candles and more...

May 2012 -- Three Step Guide to Show Success, Candle making Without Melting and more...

April 2012 -- With Every Season, a Change in Process and more...

March 2012 -- The Whole Ball of Wax and more...

February 2012 -- Choosing the Right Color and more...

January 2012 -- Time for Your Yearly Checkup - Candle Business Style and more...

December 2011 -- The Twelve Tips of Candle Making, and more...

November 2011 -- Our Candle Making Wish List, Holiday Luminaries, and more...

October 2011 -- Overlooked But Definitely Not Overrated, Making votives with votive pins, and more...

September 2011 -- Time to Light a Fire for Your Business, What to do with extra candle wax, and more...

August 2011 -- All About Candle Additives, Ice Candle Project, and more...

July 2011 -- Create Unique and Trendy Candles, Taper Candles Using Polyurethane Molds, and more...

June 2011 -- Use Summertime To Improve Your Candle Making Business, Floral Pillar Candles Project, and more...

May 2011 -- Getting Your Candle Making Business Online, About Aluminum Molds, and more...

April 2011 -- Choosing the Right Soy Wax, Making Scented Votives and Floaters, and more...

March 2011 -- 5 Valuable Tips for Starting a Candle Making Business, Making Dipped Tapers, and more...

February 2011 -- Advice on Selecting Candle Wicks, Add That Finishing Touch, and more...

January 2011 -- First Impression Is Everything in Selling Candles, One-Pour Tins, and more...

December 2010 -- The Twelve Tips of Candle Making and more...

November 2010 -- Wish List for Candle Making, How to Make Grubby Candles, and more...

October 2010 -- Getting to the Next Level, Making Mottled Candles, and more...

September 2010 -- Five Tips to Make Customers Fall In Love With Your Candles, Veggie Dip Candles, and more...

August 2010 -- Back to Candle Making, Summer Sand Candles

July 2010 -- Are You Selecting the Right Wax?, Beeswax Pillar Candles, and more...

June 2010 -- 5 Free (or low cost) Business Growth Candle Making Business Resources, Vegetable Wax Candles, and more...

May 2010 -- Create Your White Castle Opportunity, No Melting Required Candle Project, and more...

April 2010 -- How To Reduce, Reuse and Recycle When Making Candles, What To Do With Extra Candle Wax, and more...

March 2010 -- Why Color Is Important, Making Streak Candles Project, and more...

February 2010 -- Pillar Candles - What's Old Is New, Making Palm Wax Candles, and more...

January 2010 -- New Year, New Decade and New Candle Making Tactics, Textured Candle Project, and more...

December 2009 -- 12 Tips of Candle Making, and more...

November 2009 -- Tom Turkey on Candle Making, Candle Kits vs Buying Indidual Supplies, and more...

October 2009 -- Taking the Scary out of Candle Making, Snowball Candle Project, and more...

September 2009 -- 4 Quick Tips to Improve Your Candle Line, Layered Candle Project, and more...

August 2009 -- Is Big Always Better?, Cookie Cutter Candle Making Project, and more...

July 2009 -- How to Set Candle Prices, All Natural Beeswax Garden Flare Candle Making Project, and more...

June 2009 -- 5 Tips for Avoiding Margin Drain, Tri-Color Candle Making Project, and more...

May 2009 -- How To Select a Candle Wick, Chunk Candle Making Project, and more...

April 2009 -- Candle Making Ideas for Summer, Candle Making Projects, and more...

March 2009 -- Mold Techniques in Candle Making, A Simple Candle Project, and more...

February 2009 -- Setting the Right Mood Year Round, Tealight Candle Project, and more...

January 2009 -- Reacquainting Yourself with Candle Making Waxes, Tri-Color Candle Project, and more...

December 2008 -- 12 Days of the Candle Making Business, Candle Making Projects, and more...

November 2008 -- Candle Making Business Cliches, Miracle Molding Material Projects, and more...

October 2008 -- Candle Making Terms Explained, How To Make Mottling Candles, and more...

September 2008 -- Adding on to Your Candle Lines, How To Make Candle Luminaries, and more...

August 2008 -- Candles & Their Fragrances, How To Make Pillar Candles, and more...

July 2008 -- Sunscreen For Your Candles, How To Make Dipped Tapers, and more...

June 2008 -- Fall Candle Season Starts Now, Extraordinary Candle Making Project, and more...

May 2008 -- Green Candle Making, Green Candle Projects, and more...

April 2008 -- Recent Candle Industry Price Increases, Aluminum Mold Candle Project, and more...

March 2008 -- Straight Wax, Exciting New Candle Making Products, and more...

February 2008 -- Business Side of Candle Making, Ice Candle Project, and more...

January 2008 -- Basics of Blended Wax Candles, Rose Floater Candle Project, and more...

December 2007 -- 12 Days of Business, 2007 Candle Making Projects, and more...

November 2007 -- Show Time for Candle Making, Making Snow Candles, and more...

October 2007 -- Ready, Set, GO candle making, Candle Luminaries, and more...

September 2007 -- GREENING Your Product Line and Your Bottom Line…, One-Pour Candle Tins, and more...

August 2007 -- Candle Making's Center of Focus, Making Streak Candles, and more...

July 2007 -- The Latest in Candle Making Products, Votive Candle Project, and more...

June 2007 -- Setting Your Candles' Sale Price, Summer Candle Projects, and more...

May 2007 -- Determining Your Candle Making Costs, Using Extra Candle Wax, and more...

April 2007 -- Natural Wax Buzz Part 2, Layered natural candles, and more...

March 2007--Crucial details of candle making, Candle projects with no melting required, and more...

February 2007--How to choose a candle making mold, Making custom candle molds, and more...

January 2007--"Green" Candle Making, tri-color jar candle project, and more...

December 2006--Looking into the candle making future, 2006 candle projects, and more...

November 2006--Introducing...a candle making introduction, candle projects, and more...

October 2006--Prime time: candle wicks, taper candle projects, and more...

September 2006--Clearly still here:Gel candle making, one-pour tins, and more...

August 2006--Fragrance - the driving force of candle making, a new contest, and more...

July 2006--Planning your production, using granulated wax, and more...

June 2006--Our 35th Year, using aluminum candle molds, how much candle fragrance to use, and more...

May 2006--Summertime candle making, making natural lemon candles and more...

April 2006--Choose the candle wick, making tealight candles and more...

March 2006--Choose the right wick base, blending soy wax with paraffin, making palm wax candles and more...

February 2006--The roll of wax additives in a blended wax world, UV additives, making grubby candles and more...

January 2006--The secrets of soy wax candles, more ways to use candles, making soy wax container candles and more...

December 2005--Planning for the new year, announcing our new home, secrets about wicks, and more...

November 2005--Holiday candle making, ideas to sell more candles, making luminaries and more...

October 2005--Temperture issues when making candles, how to start making candles and more...

September 2005--Choose the right candle mold, ASTM safety standards, and more...

August 2005--Color and Fragrance trends, choosing the right candle making tools, and more...

July 2005--Planning for efficient production, Marketing your Candles, Making Swirl Candles, and more...

June 2005--New market trends in candle shapes and textures, Making Textured Candles, and more...

May 2005--The trends and science of candle fragrances, Making Mottled Candles, and more...

April 2005--How to select the proper candle wick, Top Colors, Making "Earthy" Chunk Candles, and more...

March 2005--Selecting the right wax Part III, Our Top Waxes, Making Floral Candles, Our History and more...

February 2005--Selecting the right wax Part II, Our Top Fragrances, Making Fruit Candles and more...

January 2005--Selecting the right wax, Using blended wax, Coloring wax, Making Layered Jar Candles and more...

December 2004--All about candle making fragrances, Making Grubby Candles and more...

November 2004--Choosing Color for your candle making, Making snowball candles and more...

October 2004--Candle Making Busy Season, Making Palm Wax Candles, Speeding Up Candle Production and more...

September 2004--Candle Wax Melters, Making Sense of your Candle Scents, Making Taper Candles and more...

August 2004--Getting Ready For The Season, Using Votive Pins To Make Votive Candles, No Melt Candle Making and more...

July 2004--Some History & What's New, Paraffin Myths, Making Golf Ball Candles and more...

June 2004--Choosing the Right Candle Wax for Your Needs, Making One-Pour Tins and more...

May 2004--Investigating New Products, Burn Testing, Making Freestanding Gel Pillars & Novelties and more...

April 2004--Candle Making Trends, Rolled Candles with Beeswax Sheets, Making Taper Candles and more...

March 2004--Color Theory & Techniques, Floating Candle Molds, Making Tealight Candles and more...

February 2004--Mold Techniques, Computers and Candlemaking, Making Easter Egg Chunk Candles and more...

January 2004--Marketing Natural Wax and Paraffin Candles, Layering Natural Wax Candles and more...

December 2003--Holiday Greetings, 2003 Year in Review, The 6 P's, Making Icicle Candles and more...

November 2003--Building Your Candle Product Line, Making Holiday Ornaments & Soap-on-a-Wick and more...

October 2003--Marketing Your Candles, Polyurethane Molds, Making Lemon Candles, and more...

September 2003--Packaging & Labeling, Essential Oils, Making Rolled Pillars with Beeswax Sheets, and more...

August 2003--Using Palm Wax, Increasing Your Profit Margins, Using Aluminum Molds, and more...

July 2003--Ultra Violet Light Absorbers, Reducing Shipping Costs, Dipping Techniques, and more...

June 2003--Choosing the Right Wick, Using a Wick Stick, Making Floater Candles, and more...

May 2003--New Products Review, Pouring Temperatures, Finishes For Your Candles, and more...

April 2003--Selecting Paraffin, Natural and “Hybrid” Waxes, Using Pillar Pins, and more...

March 2003--Selling & Marketing Candles, Making it Easier to Make Pillars, Wax Art Crystals and more...

February 2003--Pouring Temperatures, Votive Tips, Making Grubby Candles, and more...

January 2003--Candle Making Safety Tips, Instruction Labels, What To Do With Extra Wax and more...

December 2002--Polycarbonate Molds, Making Clear Snowball Candles, and more...

November 2002--Candle Making as a Second Language, The Story of Chandler, Natural F Wax, and more...

October 2002--Candle Making as a Second Language, Projects Review and more...

September 2002--Accessorizing Your Manufacturing, Making Clear Pillar Candles, and more...

July/August 2002--Making Cinnamon Roll Candles, Clear Pillar Base, New Products, and more...

May/June 2002--Back to Basics, Making F Wax Candles, and more...

April 2002--Making Streaked Candles, Wax 101 part 3: Natural Wax, and more...

March 2002--Making Crackled Candles, Wax 101 part 2: Gel Wax, and more...

February 2002--Making Easter Egg Candles, Wax 101: An Overview, and more...

January 2002 --Review of 2001, Frosty Snowman Candles, New Products, Safety Info and more...

December 2001--Botanical candles, making white candles white and more...

November 2001--Chunk candles, clearance sale!, candlemaking books and more...

October 2001--The new candle market, choosing gels, votive wicks and more...

August 2001--New products, new location , new web site and more...

July 2001--Selling & Marketing Candles (part 3), Candle Burn Times and more...

June 2001--Selling & Marketing Candles (part 2), UV Light Absorbers, Wax Additive Recommendations and more...

May 2001--Selling & Marketing Candles, Burning Instructions, Selecting Sustainer Bases and more...

April 2001--Natural Waxes, Candle Burn Times, Wax Pouring Temperatures and more...

March 2001--Making Wax Inserts, Blended vs. Non-Blended Waxes, Colors, Fragrances and more...

February 2001--Whipped Wax, Wax Art Crystal Wax, Gel Candles, Using Containers and more...

 

 

 


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The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



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