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The En-Light-ener
Candle Making Newsletter
 
 

"The En-Light-ener"
Candle Making Newsletter

Welcome to the En-light-ener, Candlewic's newsletter for the candle making community.

We at Candlewic are quite excited as we enter our third year of publishing the En-Light-ener. The feedback and comments we receive daily are exciting. I read the other day that the average email user will get over 2,300 pieces a year and that is expected to grow to over 3,800 in 2004. We appreciate that you take the time to read our 12 editions of the Newsletter and 12 editions of the sales flyer.

SELLING AND MARKETING CANDLES...REVISITED
In reviewing the success of the En-Light-ener we have always felt that addressing the timely issues is what is most important to our readers. With retail sales virtually flat we felt it may be an important time to bring back one of our most successful articles that involved Selling and Marketing candles. This article was the first in a series of three, which was published in June of 2001. The issues actually may even be more timely now then ever. Despite the focus on selling candles I think even the hobbyist/crafter can benefit by much of the information contained in this article.

One of the most appealing things to us has always been the ability for a candle company to compete in certain markets, regardless of their size. Even the smallest candle maker has the ability to succeed because of their personal attention, potential for offering a wide range of fragrances and colors, and their ability to react to small orders in a rapid manner.

When starting out it would be best to service local accounts such as your small gift store, family-owned pharmacies, furniture stores and even consignment shops. These venues are always a good starting point since in most instances you will be dealing directly with the owner. By selecting local markets, you have the ability to deliver the product, thus eliminating freight cost (this will be covered later). You also have the ability to work out arrangements with the owner to track their inventory level. And finally, many of these types of business enjoy the fact that the candles are made locally and they will promote that fact.

You may want to look at local craft and art shows. This is always a good starting point to build local interest in your products. It also provides a good forum to find what your potential customer may desire.

A well-designed web site is always a good idea too. However, keep in mind that many candle companies have their own web site, thus it is hard to get your product in the forefront. While eBay does not really need an endorsement, many candle companies find this to be a very successful place when starting out. Listing costs are very low and many potential customers can view your products.

Another good source for selling candles is through fundraisers with local organizations. This is a "win-win" situation for both parties since payment typically is received at the time goods are sold. This lets you start to build a local following in the community with the fund raising organization serving as sales representatives. The good thing is that after the event is over, many people still will be interested in purchasing your candles.

One critical element is not to over extend yourself or take on orders that are well beyond your production capability. While it is always very appealing to have your product accepted into mass retailers, it can hurt a growing or small company. In many instances it is very difficult for smaller companies to have the same purchasing power as the larger ones when purchasing the waxes, scents and colors.

Keep your material costs under control.
It comes as a shock to many candle companies that when making a highly scented candle, the scent can cost more than the wax itself. Selecting the percentage of scent used and where you purchase your scents is critical in controlling cost. The determination on how much scent to use is almost always a personal preference decision. During this determination process, you should keep in mind that scents do have a point of diminishing return. This means you could probably get the same scent throw with 6% as you would with the 8% scents. However, this difference will make a sizeable impact on the cost of the finished candles. You should go through this process with each fragrance you use. As you probably have found, certain fragrances by nature are stronger than others, i.e. cinnamon, mulberry and French vanilla all have a tendency to have a stronger impact.

A 3-wick candle using F-Wax natural wax.

When purchasing waxes, you have two options—blended waxes or straight paraffins (see March 2001 edition for further information). You should select the one that works better for you at the most efficient price. As a small candle company you may also want to explore candles that the larger companies are not as effective in making, i.e. natural candles, chunk candles and other specialty type candles. We discussed how to make F-Wax candles in the May/June 2002 issue.

Once you have selected your wax, one of the key aspects is shipping. It is important that you control this aspect as much as possible. Undoubtedly, the price per pound for shipping wax is much higher than most other products. Therefore, it is important that you look at each pricing level when making that determination. You may have to purchase more up front but you will save both on the discounts offered on the wax and the shipping. For example 200 pounds of wax shipped at one time is approximately 16% less than if you were to get 2 shipments of 100 pounds each. If you are able to take 500 pounds it is 45% less for shipping than if you took 5 shipments of 100 pounds!

To summarize some of the points identified, it is imperative that you review all costs--both direct and indirect costs. Some of your indirect costs will include items such as inner/master cartons, labeling requirements, skids and utilities. While individually they are not a lot they can add up over a number of candles.

 

SUPER SALES
Be sure to visit the Super Sales section on Candlewic.com to get all the latest specials. Right now you can get Chunks at just $1.50 per pound and some great fragrances as low as $8.50!


March 2003

Candle Making Made
Fun...Wax Art Crystals

One of the easiest candles to make would have to be the "Wax Art Crystals" candles. Wax art crystals, or granulated wax, is a wax that has been formed into tiny beads slightly larger than sand. The product is available in a myriad of colors and even several scents. What makes this so easy is that the wax does not have to be melted. It can be easily poured into any "candle safe" container. For anyone who has seen "Sand Art" the concept is identical except when you are finished you have a candle that can be burned.

Once you have selected the proper container take a completed wick assembly (one with a base) and place into the glass container. The best wick for this application is going to be something like a 34-40 zinc.

The best way to get started is to select several colors and gently pour into the glass container with a spoon or other dispensing tool. You can take multiple colors and layer them in the glass to the desired height. For ultimate effects such as waves, you can take a long, narrow pointer such as a knitting needle and slide down the side of the glass container. This will create "waves" in the wax. This is a project any age child or adult can enjoy. This is a great project for cub scouts, girl scouts, and camping trips. The candles can even be used as wedding favors.

The true advantage to wax art crystals is that they may also be melted and poured to make votives, pillars and even small containers. The wax art crystals are easy to handle and can be melted in any type of double boiler. The colors are slightly more concentrated, so white wax art crystals should be added to any color to lessen the intensity. What is nice is you can mix, match and melt the crystals to get any color shade you desire. The wax art crystals should be considered by any candle company that is interested in trying to learn how to pour and make candles.

SPECIAL OFFER:
For each 5-pound bag of granulated wax you order, we’ll send you 3 free glass containers like this one.



 

CHANDLER'S CORNER
Hi! I'm Chandler!
I can help you
learn how to make candles.

In the last issue of the En-Light-ener I focused on easier ways to make votives. In this issue, I would like to offer a few tips on making pillars easier.

One of the simplest tricks I can offer on making pillars when using aluminum molds or tin molds is to feed the wick through the bottom of the mold and secure on top with wick bar (M-321). Secure the bottom with a rubber plug (M-114)…now the secret is to leave a lot of extra wick at the bottom of the mold. By doing this you can automatically "wick" the mold for your next pour when you pull the finished candle out of the mold. This procedure should work with all aluminum molds, tin molds and polyurethane (including taper molds). This little trick can save you time by making it unnecessary to feed the wick through the hole for each and every pour.

A second option would be to use pillar pins for the 2", 3" and 4" round aluminum molds. These pins are available for aluminum molds up to 6-1/2" in height. The pins slide up through the bottom of the pillar mold and the round mold can then rest on the pin. These pins have proven to be a true time saver when used.

If using aluminum molds and you wish to reduce or eliminate the air bubbles the mold should be preheated and the wax should be poured at around 180-185 degrees F.

For making pillars, the best wax I would recommend is the CBL-141. For mottling pillars I would recommend you use the 4045H.

Until we visit again, I look forward to addressing any questions or comments you may have. Just visit my section of Candlewic.com and click on the “send me your questions” link.

 



We hope you enjoyed this issue of the En-Light-ener.
Thank you for your continued interest and support.
Our goal is to make this newsletter as entertaining and educational as possible.
Let us know if you have any ideas on how we can improve.




Issue Index

July2014 -- Mold Techniques

June 2014 -- Summer Homework Assignment: Improve Your Candle Business

May 2014 -- How to Make a Profit? Use a BOM.

April 2014 -- Is it Right? and more....

March 2014 -- Pick a Wick and more...

February 2014 -- Soy-lutions and more...

January 2014 -- Jump Starting and more...

December 2013 -- A Year-End Thank YOU! and more...

November 2013 -- Choosing the Right Wax and more...

October 2013 -- Holiday Season Checklist and more...

September 2013 -- Choosing the Right Wax and more...

August 2013 -- Sunscreen For Your Candles and more...

June 2013 -- Tools of the Trade and more...

April 2013 -- Spring Is In The Air and more...

March 2013 -- To Be or Not to Be and more...

February 2013 -- Keeping Up With the Times and more...

January 2013 -- A New Year of Candle Making and more...

December 2012 -- The Twelve Tips of Candle Making and more...

November 2012 -- Managing Shipping Options, Luminary Candles and more...

October 2012 -- Resources for Candle Makers, Snowball Candles and more...

September 2012 -- Paraffin wax - Not Your Cup of Tea, One-Pour Tins and more...

August 2012 -- Choosing the Right Wax, Aluminum Molds and more...

July 2012 -- Candle Making Kits, Palm Wax Candles and more...

June 2012 -- Starting Your Own Candle Business, Grubby Candles and more...

May 2012 -- Three Step Guide to Show Success, Candle making Without Melting and more...

April 2012 -- With Every Season, a Change in Process and more...

March 2012 -- The Whole Ball of Wax and more...

February 2012 -- Choosing the Right Color and more...

January 2012 -- Time for Your Yearly Checkup - Candle Business Style and more...

December 2011 -- The Twelve Tips of Candle Making, and more...

November 2011 -- Our Candle Making Wish List, Holiday Luminaries, and more...

October 2011 -- Overlooked But Definitely Not Overrated, Making votives with votive pins, and more...

September 2011 -- Time to Light a Fire for Your Business, What to do with extra candle wax, and more...

August 2011 -- All About Candle Additives, Ice Candle Project, and more...

July 2011 -- Create Unique and Trendy Candles, Taper Candles Using Polyurethane Molds, and more...

June 2011 -- Use Summertime To Improve Your Candle Making Business, Floral Pillar Candles Project, and more...

May 2011 -- Getting Your Candle Making Business Online, About Aluminum Molds, and more...

April 2011 -- Choosing the Right Soy Wax, Making Scented Votives and Floaters, and more...

March 2011 -- 5 Valuable Tips for Starting a Candle Making Business, Making Dipped Tapers, and more...

February 2011 -- Advice on Selecting Candle Wicks, Add That Finishing Touch, and more...

January 2011 -- First Impression Is Everything in Selling Candles, One-Pour Tins, and more...

December 2010 -- The Twelve Tips of Candle Making and more...

November 2010 -- Wish List for Candle Making, How to Make Grubby Candles, and more...

October 2010 -- Getting to the Next Level, Making Mottled Candles, and more...

September 2010 -- Five Tips to Make Customers Fall In Love With Your Candles, Veggie Dip Candles, and more...

August 2010 -- Back to Candle Making, Summer Sand Candles

July 2010 -- Are You Selecting the Right Wax?, Beeswax Pillar Candles, and more...

June 2010 -- 5 Free (or low cost) Business Growth Candle Making Business Resources, Vegetable Wax Candles, and more...

May 2010 -- Create Your White Castle Opportunity, No Melting Required Candle Project, and more...

April 2010 -- How To Reduce, Reuse and Recycle When Making Candles, What To Do With Extra Candle Wax, and more...

March 2010 -- Why Color Is Important, Making Streak Candles Project, and more...

February 2010 -- Pillar Candles - What's Old Is New, Making Palm Wax Candles, and more...

January 2010 -- New Year, New Decade and New Candle Making Tactics, Textured Candle Project, and more...

December 2009 -- 12 Tips of Candle Making, and more...

November 2009 -- Tom Turkey on Candle Making, Candle Kits vs Buying Indidual Supplies, and more...

October 2009 -- Taking the Scary out of Candle Making, Snowball Candle Project, and more...

September 2009 -- 4 Quick Tips to Improve Your Candle Line, Layered Candle Project, and more...

August 2009 -- Is Big Always Better?, Cookie Cutter Candle Making Project, and more...

July 2009 -- How to Set Candle Prices, All Natural Beeswax Garden Flare Candle Making Project, and more...

June 2009 -- 5 Tips for Avoiding Margin Drain, Tri-Color Candle Making Project, and more...

May 2009 -- How To Select a Candle Wick, Chunk Candle Making Project, and more...

April 2009 -- Candle Making Ideas for Summer, Candle Making Projects, and more...

March 2009 -- Mold Techniques in Candle Making, A Simple Candle Project, and more...

February 2009 -- Setting the Right Mood Year Round, Tealight Candle Project, and more...

January 2009 -- Reacquainting Yourself with Candle Making Waxes, Tri-Color Candle Project, and more...

December 2008 -- 12 Days of the Candle Making Business, Candle Making Projects, and more...

November 2008 -- Candle Making Business Cliches, Miracle Molding Material Projects, and more...

October 2008 -- Candle Making Terms Explained, How To Make Mottling Candles, and more...

September 2008 -- Adding on to Your Candle Lines, How To Make Candle Luminaries, and more...

August 2008 -- Candles & Their Fragrances, How To Make Pillar Candles, and more...

July 2008 -- Sunscreen For Your Candles, How To Make Dipped Tapers, and more...

June 2008 -- Fall Candle Season Starts Now, Extraordinary Candle Making Project, and more...

May 2008 -- Green Candle Making, Green Candle Projects, and more...

April 2008 -- Recent Candle Industry Price Increases, Aluminum Mold Candle Project, and more...

March 2008 -- Straight Wax, Exciting New Candle Making Products, and more...

February 2008 -- Business Side of Candle Making, Ice Candle Project, and more...

January 2008 -- Basics of Blended Wax Candles, Rose Floater Candle Project, and more...

December 2007 -- 12 Days of Business, 2007 Candle Making Projects, and more...

November 2007 -- Show Time for Candle Making, Making Snow Candles, and more...

October 2007 -- Ready, Set, GO candle making, Candle Luminaries, and more...

September 2007 -- GREENING Your Product Line and Your Bottom Line…, One-Pour Candle Tins, and more...

August 2007 -- Candle Making's Center of Focus, Making Streak Candles, and more...

July 2007 -- The Latest in Candle Making Products, Votive Candle Project, and more...

June 2007 -- Setting Your Candles' Sale Price, Summer Candle Projects, and more...

May 2007 -- Determining Your Candle Making Costs, Using Extra Candle Wax, and more...

April 2007 -- Natural Wax Buzz Part 2, Layered natural candles, and more...

March 2007--Crucial details of candle making, Candle projects with no melting required, and more...

February 2007--How to choose a candle making mold, Making custom candle molds, and more...

January 2007--"Green" Candle Making, tri-color jar candle project, and more...

December 2006--Looking into the candle making future, 2006 candle projects, and more...

November 2006--Introducing...a candle making introduction, candle projects, and more...

October 2006--Prime time: candle wicks, taper candle projects, and more...

September 2006--Clearly still here:Gel candle making, one-pour tins, and more...

August 2006--Fragrance - the driving force of candle making, a new contest, and more...

July 2006--Planning your production, using granulated wax, and more...

June 2006--Our 35th Year, using aluminum candle molds, how much candle fragrance to use, and more...

May 2006--Summertime candle making, making natural lemon candles and more...

April 2006--Choose the candle wick, making tealight candles and more...

March 2006--Choose the right wick base, blending soy wax with paraffin, making palm wax candles and more...

February 2006--The roll of wax additives in a blended wax world, UV additives, making grubby candles and more...

January 2006--The secrets of soy wax candles, more ways to use candles, making soy wax container candles and more...

December 2005--Planning for the new year, announcing our new home, secrets about wicks, and more...

November 2005--Holiday candle making, ideas to sell more candles, making luminaries and more...

October 2005--Temperture issues when making candles, how to start making candles and more...

September 2005--Choose the right candle mold, ASTM safety standards, and more...

August 2005--Color and Fragrance trends, choosing the right candle making tools, and more...

July 2005--Planning for efficient production, Marketing your Candles, Making Swirl Candles, and more...

June 2005--New market trends in candle shapes and textures, Making Textured Candles, and more...

May 2005--The trends and science of candle fragrances, Making Mottled Candles, and more...

April 2005--How to select the proper candle wick, Top Colors, Making "Earthy" Chunk Candles, and more...

March 2005--Selecting the right wax Part III, Our Top Waxes, Making Floral Candles, Our History and more...

February 2005--Selecting the right wax Part II, Our Top Fragrances, Making Fruit Candles and more...

January 2005--Selecting the right wax, Using blended wax, Coloring wax, Making Layered Jar Candles and more...

December 2004--All about candle making fragrances, Making Grubby Candles and more...

November 2004--Choosing Color for your candle making, Making snowball candles and more...

October 2004--Candle Making Busy Season, Making Palm Wax Candles, Speeding Up Candle Production and more...

September 2004--Candle Wax Melters, Making Sense of your Candle Scents, Making Taper Candles and more...

August 2004--Getting Ready For The Season, Using Votive Pins To Make Votive Candles, No Melt Candle Making and more...

July 2004--Some History & What's New, Paraffin Myths, Making Golf Ball Candles and more...

June 2004--Choosing the Right Candle Wax for Your Needs, Making One-Pour Tins and more...

May 2004--Investigating New Products, Burn Testing, Making Freestanding Gel Pillars & Novelties and more...

April 2004--Candle Making Trends, Rolled Candles with Beeswax Sheets, Making Taper Candles and more...

March 2004--Color Theory & Techniques, Floating Candle Molds, Making Tealight Candles and more...

February 2004--Mold Techniques, Computers and Candlemaking, Making Easter Egg Chunk Candles and more...

January 2004--Marketing Natural Wax and Paraffin Candles, Layering Natural Wax Candles and more...

December 2003--Holiday Greetings, 2003 Year in Review, The 6 P's, Making Icicle Candles and more...

November 2003--Building Your Candle Product Line, Making Holiday Ornaments & Soap-on-a-Wick and more...

October 2003--Marketing Your Candles, Polyurethane Molds, Making Lemon Candles, and more...

September 2003--Packaging & Labeling, Essential Oils, Making Rolled Pillars with Beeswax Sheets, and more...

August 2003--Using Palm Wax, Increasing Your Profit Margins, Using Aluminum Molds, and more...

July 2003--Ultra Violet Light Absorbers, Reducing Shipping Costs, Dipping Techniques, and more...

June 2003--Choosing the Right Wick, Using a Wick Stick, Making Floater Candles, and more...

May 2003--New Products Review, Pouring Temperatures, Finishes For Your Candles, and more...

April 2003--Selecting Paraffin, Natural and “Hybrid” Waxes, Using Pillar Pins, and more...

March 2003--Selling & Marketing Candles, Making it Easier to Make Pillars, Wax Art Crystals and more...

February 2003--Pouring Temperatures, Votive Tips, Making Grubby Candles, and more...

January 2003--Candle Making Safety Tips, Instruction Labels, What To Do With Extra Wax and more...

December 2002--Polycarbonate Molds, Making Clear Snowball Candles, and more...

November 2002--Candle Making as a Second Language, The Story of Chandler, Natural F Wax, and more...

October 2002--Candle Making as a Second Language, Projects Review and more...

September 2002--Accessorizing Your Manufacturing, Making Clear Pillar Candles, and more...

July/August 2002--Making Cinnamon Roll Candles, Clear Pillar Base, New Products, and more...

May/June 2002--Back to Basics, Making F Wax Candles, and more...

April 2002--Making Streaked Candles, Wax 101 part 3: Natural Wax, and more...

March 2002--Making Crackled Candles, Wax 101 part 2: Gel Wax, and more...

February 2002--Making Easter Egg Candles, Wax 101: An Overview, and more...

January 2002 --Review of 2001, Frosty Snowman Candles, New Products, Safety Info and more...

December 2001--Botanical candles, making white candles white and more...

November 2001--Chunk candles, clearance sale!, candlemaking books and more...

October 2001--The new candle market, choosing gels, votive wicks and more...

August 2001--New products, new location , new web site and more...

July 2001--Selling & Marketing Candles (part 3), Candle Burn Times and more...

June 2001--Selling & Marketing Candles (part 2), UV Light Absorbers, Wax Additive Recommendations and more...

May 2001--Selling & Marketing Candles, Burning Instructions, Selecting Sustainer Bases and more...

April 2001--Natural Waxes, Candle Burn Times, Wax Pouring Temperatures and more...

March 2001--Making Wax Inserts, Blended vs. Non-Blended Waxes, Colors, Fragrances and more...

February 2001--Whipped Wax, Wax Art Crystal Wax, Gel Candles, Using Containers and more...

 

 


 


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The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



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