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The En-Light-ener
Candle Making Newsletter
 
 

Three Step Guide to
Show Success

It is hard to believe the "un-official" start to summer is only days away. While many are busy planning their vacations, camps and activities for the summer, we encourage all customers to consider doing several shows this summer -- even if that is something you have never done. Craft shows, street festivals and fairs can be a great way to improve your sales for the entire year if you choose the right show and do everything you can to maximize the event. In this issue of the En-light-ener we will outline how to approach this in three steps.

Step 1

Picking the correct show is important and, unfortunately, there is not a full proof method without doing extensive homework. By doing some preliminary homework you can pick the better shows for your line. Always contact the event's coordinator/promoter and get as much preliminary information as possible. Find out things like how many people attended last year’s event, theme of the show if any, what things they have added, who exhibited and contacts for past exhibitors so you can call get their experience with the show. Also, if they have a preliminary list of exhibitors for the upcoming show,  you can cross reference the repeats. If a large list return, this will tell you the show was very good for them.

If possible make sure your target price for candles will be consistent with the show. If your line uses upscale glass and you want to cater to the high end candle purchasers, then the "flea market" show is not a good fit. If you want to clear out old inventory on your candles, then a flea market might be right. If you have the list of exhibitors and they include candle companies, research their general pricing or type of candle line they offer.

"Google" the event to see what type if any pre- or post- press took place. Make sure all cost of entry are clearly outlined and you know the rules of the show. If you can’t park too close to your booth, you may need extra time to set up or a hand dolly or wagon to get your candles to the booth. If the show is outside and you can’t set up a canopy, then the candles may melt.

If you want to minimize the impact to you for a potential bad show, try and tie in with a vacation, visiting friend or relatives, or close to a vendor (hint, hint, hint) where you can tie picking up materials after or before the show. This way if the show is not successful it help defray the cost of getting to a place you were planning on going.

Step 2

Preparing for the actual show can be the most important aspect of having a successful show. By doing your research on the type of show and what type of exhibitors can help determine what type of candles to bring. If the show is "Country Themed", be sure to bring fragrances best suited for that audience. While it may go without saying, we do want to note if there is a theme be sure to heavily stock up on those type of fragrances, i.e. Apple Festivals, Peach festivals, Strawberry and etc bring your best fragrances for that theme.

The hardest part of any show is knowing how much inventory to bring to the event. You definitely do not want to bring too little and loose out on potential sales, but at the same time you do not want to bring too many candles because you will have to carry them to and from the booth. If the show is close enough have a back up plan where the candles are easily retrievable for someone else to grab for you.

Another important aspect of preparing is having a "Plan" for maximizing the event. Selling your candles is always the primary focus but the event should also be used as a great opportunity to gather email addresses or mailing addresses for people who stop by the booth. Be sure to offer something like a "Basket", free tea lights, or other promotional ideas to get this information.

If you have a data base be sure to let your Customers know where you will be and be sure to stop by. Maybe have incentive if they say we got your newsletter or something offer "free" or discount at the show. If you have followers on Facebook be sure to promote where you will be.

Step 3

"Showtime" starts early in the day of the event. Be sure to have your car packed early and give yourself extra time to arrive. Bigger events do limit how close you can park to your actual booth and will make setting harder and longer. Smaller shows may let you drive up to set up but will require you to move the vehicle well before people starting arriving so be sure to leave yourself time for this.

Make sure you have as many different fragrances as you have available for potential customers to test. Use the entire show to interact with anyone walking by or into your both. The direct interaction with potential customers can be priceless. Find out what they like and dislike about candles, what fragrances they may be looking for and ideas for new glassware. Don’t sit behind the booth waiting for people to walk up, stand in front and make yourself available for any questions.

If you have people helping out be sure to walk around and possibly talk with the other vendors find out what shows they like. Look at the other booths and get some decorating ideas and layout on what seems to be working for them.

While the inclination will be if the show is going slow to pull out your book or phone we encourage ignore this temptation and interact if possible.

While there is no guarantee the show you will pick will work out exactly as you planned but preparing can help make it as successful as possible. As mentioned earlier if you can use the show as another platform can definitely help you feel productive that day.

Hi! I'm Chandler!
I can help you
learn how to make candles.

CHANDLER'S CORNER

How do I keep my wick centered in the candle?

For votives

You have several options: the wick pin is an excellent way to ensure the wick is centered in the candle. An added feature of using the wick pin is that it allows you to use other wicks such as cotton, flat braided and round wicks in the candle. Another option with votives is to use the 33 mm oblong clip. This clip fits perfectly at the bottom of the candle and ensures your wick will stay centered at the bottom.

For jars and container candles

It is a littler trickier but the Glue Dots are an excellent way to keep them in the center of the container at the bottom. To ensure they are straight throughout the candle secure the wick on top of the container with a wick bar or other securing bar.

It is very important for the safety of the burning candle and performance that the wick is centered in the entire candle. When the wick is not centered it can waiver over to the sides of the glass container making for intense heat in a confined area.

 

 


May 2012

Featured Project:
No Melting Required

As the summer rapidly approaches many are planning activities for summer camps, Vacation Bible Schools and school year end carnivals. While standard candle making and/or soap making may be too extensive, there are still many activities to introduce these crafts and help spread your name with very little cost. 

100 % natural candles with rolled beeswax

For those of you unfamiliar with the concept of the beeswax sheets, they are exactly what they sound like – sheets of beeswax, but come in a variety of colors.

Typically a square braid wick is used for rolling beeswax and the type of wick depends on the size of the finished candle. I recommend you get a roll of a small and medium to start (4/0 and 1/0).

We have books available that show the many wonderful things you can do with beeswax sheets. I recommend BK-3, BK-4 and BK-5 to get started.

Not sure which to try? I suggest getting a sampler pack of mixed colors and textures. You do not have a choice of color or style, but it is usually a good sampling across the board and it comes with a free book.

Wax Art Crystals Candles

Wax art crystals, or granulated wax, is a wax that has been formed into tiny beads slightly larger than sand. The product is available in a myriad of colors. What makes this so easy is that the wax does not have to be melted. It can be easily poured into any "candle safe" container. For anyone who has seen Sand Art, the concept is identical except when you are finished you have a candle that can be burned.

Once you have selected the proper container, take a completed wick assembly (one with a base) and place into the glass container. The best wick for this application is going to be something like a 34-40 paper.

The best way to get started is to select several colors and gently pour into the glass container with a spoon or other dispensing tool. You can take multiple colors and layer them in the glass to the desired height. For ultimate effects such as waves, you can take a long, narrow pointer such as a knitting needle and slide down the side of the glass container. This will create "waves" in the wax. This is a project any age child or adult can enjoy. This is a great project for cub scouts, girl scouts and camping trips. The candles can even be used as wedding favors.

The true advantage to wax art crystals is that they may also be melted and poured to make votives, pillars and even small containers. The wax art crystals are easy-to-handle and can be melted in any type of double boiler. The colors are slightly more concentrated, so white wax art crystals should be added to any color to lessen the intensity. What is nice is you can mix, match and melt the crystals to get any color shade you desire. The wax art crystals should be considered by any candle company that is interested in trying to learn how to pour and make candles.

Easy Soap Bars

The last project is to take a soap base, color and/or scent it, and pour into a larger cookie sheet maybe 1/4" thick. When it’s set up, cut the sheet into any smaller size that is easier to handle. Then get some cookie cutters and allow the kids to cut several pieces of the soap base. Then put a small amount of water between each layer, and when it dries the child has a finished soap bar.  

 

 


We hope you enjoyed this issue of the En-Light-ener.
Thank you for your continued interest and support.
Our goal is to make this newsletter as entertaining and educational as possible.
Let us know if you have any ideas on how we can improve.

 

Issue Index

March 2014 -- Pick a Wick and more...

February 2014 -- Soy-lutions and more...

January 2014 -- Jump Starting and more...

December 2013 -- A Year-End Thank YOU! and more...

November 2013 -- Choosing the Right Wax and more...

October 2013 -- Holiday Season Checklist and more...

September 2013 -- Choosing the Right Wax and more...

August 2013 -- Sunscreen For Your Candles and more...

June 2013 -- Tools of the Trade and more...

April 2013 -- Spring Is In The Air and more...

March 2013 -- To Be or Not to Be and more...

February 2013 -- Keeping Up With the Times and more...

January 2013 -- A New Year of Candle Making and more...

December 2012 -- The Twelve Tips of Candle Making and more...

November 2012 -- Managing Shipping Options, Luminary Candles and more...

October 2012 -- Resources for Candle Makers, Snowball Candles and more...

September 2012 -- Paraffin wax - Not Your Cup of Tea, One-Pour Tins and more...

August 2012 -- Choosing the Right Wax, Aluminum Molds and more...

July 2012 -- Candle Making Kits, Palm Wax Candles and more...

June 2012 -- Starting Your Own Candle Business, Grubby Candles and more...

May 2012 -- Three Step Guide to Show Success, Candle making Without Melting and more...

April 2012 -- With Every Season, a Change in Process and more...

March 2012 -- The Whole Ball of Wax and more...

February 2012 -- Choosing the Right Color and more...

January 2012 -- Time for Your Yearly Checkup - Candle Business Style and more...

December 2011 -- The Twelve Tips of Candle Making, and more...

November 2011 -- Our Candle Making Wish List, Holiday Luminaries, and more...

October 2011 -- Overlooked But Definitely Not Overrated, Making votives with votive pins, and more...

September 2011 -- Time to Light a Fire for Your Business, What to do with extra candle wax, and more...

August 2011 -- All About Candle Additives, Ice Candle Project, and more...

July 2011 -- Create Unique and Trendy Candles, Taper Candles Using Polyurethane Molds, and more...

June 2011 -- Use Summertime To Improve Your Candle Making Business, Floral Pillar Candles Project, and more...

May 2011 -- Getting Your Candle Making Business Online, About Aluminum Molds, and more...

April 2011 -- Choosing the Right Soy Wax, Making Scented Votives and Floaters, and more...

March 2011 -- 5 Valuable Tips for Starting a Candle Making Business, Making Dipped Tapers, and more...

February 2011 -- Advice on Selecting Candle Wicks, Add That Finishing Touch, and more...

January 2011 -- First Impression Is Everything in Selling Candles, One-Pour Tins, and more...

December 2010 -- The Twelve Tips of Candle Making and more...

November 2010 -- Wish List for Candle Making, How to Make Grubby Candles, and more...

October 2010 -- Getting to the Next Level, Making Mottled Candles, and more...

September 2010 -- Five Tips to Make Customers Fall In Love With Your Candles, Veggie Dip Candles, and more...

August 2010 -- Back to Candle Making, Summer Sand Candles

July 2010 -- Are You Selecting the Right Wax?, Beeswax Pillar Candles, and more...

June 2010 -- 5 Free (or low cost) Business Growth Candle Making Business Resources, Vegetable Wax Candles, and more...

May 2010 -- Create Your White Castle Opportunity, No Melting Required Candle Project, and more...

April 2010 -- How To Reduce, Reuse and Recycle When Making Candles, What To Do With Extra Candle Wax, and more...

March 2010 -- Why Color Is Important, Making Streak Candles Project, and more...

February 2010 -- Pillar Candles - What's Old Is New, Making Palm Wax Candles, and more...

January 2010 -- New Year, New Decade and New Candle Making Tactics, Textured Candle Project, and more...

December 2009 -- 12 Tips of Candle Making, and more...

November 2009 -- Tom Turkey on Candle Making, Candle Kits vs Buying Indidual Supplies, and more...

October 2009 -- Taking the Scary out of Candle Making, Snowball Candle Project, and more...

September 2009 -- 4 Quick Tips to Improve Your Candle Line, Layered Candle Project, and more...

August 2009 -- Is Big Always Better?, Cookie Cutter Candle Making Project, and more...

July 2009 -- How to Set Candle Prices, All Natural Beeswax Garden Flare Candle Making Project, and more...

June 2009 -- 5 Tips for Avoiding Margin Drain, Tri-Color Candle Making Project, and more...

May 2009 -- How To Select a Candle Wick, Chunk Candle Making Project, and more...

April 2009 -- Candle Making Ideas for Summer, Candle Making Projects, and more...

March 2009 -- Mold Techniques in Candle Making, A Simple Candle Project, and more...

February 2009 -- Setting the Right Mood Year Round, Tealight Candle Project, and more...

January 2009 -- Reacquainting Yourself with Candle Making Waxes, Tri-Color Candle Project, and more...

December 2008 -- 12 Days of the Candle Making Business, Candle Making Projects, and more...

November 2008 -- Candle Making Business Cliches, Miracle Molding Material Projects, and more...

October 2008 -- Candle Making Terms Explained, How To Make Mottling Candles, and more...

September 2008 -- Adding on to Your Candle Lines, How To Make Candle Luminaries, and more...

August 2008 -- Candles & Their Fragrances, How To Make Pillar Candles, and more...

July 2008 -- Sunscreen For Your Candles, How To Make Dipped Tapers, and more...

June 2008 -- Fall Candle Season Starts Now, Extraordinary Candle Making Project, and more...

May 2008 -- Green Candle Making, Green Candle Projects, and more...

April 2008 -- Recent Candle Industry Price Increases, Aluminum Mold Candle Project, and more...

March 2008 -- Straight Wax, Exciting New Candle Making Products, and more...

February 2008 -- Business Side of Candle Making, Ice Candle Project, and more...

January 2008 -- Basics of Blended Wax Candles, Rose Floater Candle Project, and more...

December 2007 -- 12 Days of Business, 2007 Candle Making Projects, and more...

November 2007 -- Show Time for Candle Making, Making Snow Candles, and more...

October 2007 -- Ready, Set, GO candle making, Candle Luminaries, and more...

September 2007 -- GREENING Your Product Line and Your Bottom Line…, One-Pour Candle Tins, and more...

August 2007 -- Candle Making's Center of Focus, Making Streak Candles, and more...

July 2007 -- The Latest in Candle Making Products, Votive Candle Project, and more...

June 2007 -- Setting Your Candles' Sale Price, Summer Candle Projects, and more...

May 2007 -- Determining Your Candle Making Costs, Using Extra Candle Wax, and more...

April 2007 -- Natural Wax Buzz Part 2, Layered natural candles, and more...

March 2007--Crucial details of candle making, Candle projects with no melting required, and more...

February 2007--How to choose a candle making mold, Making custom candle molds, and more...

January 2007--"Green" Candle Making, tri-color jar candle project, and more...

December 2006--Looking into the candle making future, 2006 candle projects, and more...

November 2006--Introducing...a candle making introduction, candle projects, and more...

October 2006--Prime time: candle wicks, taper candle projects, and more...

September 2006--Clearly still here:Gel candle making, one-pour tins, and more...

August 2006--Fragrance - the driving force of candle making, a new contest, and more...

July 2006--Planning your production, using granulated wax, and more...

June 2006--Our 35th Year, using aluminum candle molds, how much candle fragrance to use, and more...

May 2006--Summertime candle making, making natural lemon candles and more...

April 2006--Choose the candle wick, making tealight candles and more...

March 2006--Choose the right wick base, blending soy wax with paraffin, making palm wax candles and more...

February 2006--The roll of wax additives in a blended wax world, UV additives, making grubby candles and more...

January 2006--The secrets of soy wax candles, more ways to use candles, making soy wax container candles and more...

December 2005--Planning for the new year, announcing our new home, secrets about wicks, and more...

November 2005--Holiday candle making, ideas to sell more candles, making luminaries and more...

October 2005--Temperture issues when making candles, how to start making candles and more...

September 2005--Choose the right candle mold, ASTM safety standards, and more...

August 2005--Color and Fragrance trends, choosing the right candle making tools, and more...

July 2005--Planning for efficient production, Marketing your Candles, Making Swirl Candles, and more...

June 2005--New market trends in candle shapes and textures, Making Textured Candles, and more...

May 2005--The trends and science of candle fragrances, Making Mottled Candles, and more...

April 2005--How to select the proper candle wick, Top Colors, Making "Earthy" Chunk Candles, and more...

March 2005--Selecting the right wax Part III, Our Top Waxes, Making Floral Candles, Our History and more...

February 2005--Selecting the right wax Part II, Our Top Fragrances, Making Fruit Candles and more...

January 2005--Selecting the right wax, Using blended wax, Coloring wax, Making Layered Jar Candles and more...

December 2004--All about candle making fragrances, Making Grubby Candles and more...

November 2004--Choosing Color for your candle making, Making snowball candles and more...

October 2004--Candle Making Busy Season, Making Palm Wax Candles, Speeding Up Candle Production and more...

September 2004--Candle Wax Melters, Making Sense of your Candle Scents, Making Taper Candles and more...

August 2004--Getting Ready For The Season, Using Votive Pins To Make Votive Candles, No Melt Candle Making and more...

July 2004--Some History & What's New, Paraffin Myths, Making Golf Ball Candles and more...

June 2004--Choosing the Right Candle Wax for Your Needs, Making One-Pour Tins and more...

May 2004--Investigating New Products, Burn Testing, Making Freestanding Gel Pillars & Novelties and more...

April 2004--Candle Making Trends, Rolled Candles with Beeswax Sheets, Making Taper Candles and more...

March 2004--Color Theory & Techniques, Floating Candle Molds, Making Tealight Candles and more...

February 2004--Mold Techniques, Computers and Candlemaking, Making Easter Egg Chunk Candles and more...

January 2004--Marketing Natural Wax and Paraffin Candles, Layering Natural Wax Candles and more...

December 2003--Holiday Greetings, 2003 Year in Review, The 6 P's, Making Icicle Candles and more...

November 2003--Building Your Candle Product Line, Making Holiday Ornaments & Soap-on-a-Wick and more...

October 2003--Marketing Your Candles, Polyurethane Molds, Making Lemon Candles, and more...

September 2003--Packaging & Labeling, Essential Oils, Making Rolled Pillars with Beeswax Sheets, and more...

August 2003--Using Palm Wax, Increasing Your Profit Margins, Using Aluminum Molds, and more...

July 2003--Ultra Violet Light Absorbers, Reducing Shipping Costs, Dipping Techniques, and more...

June 2003--Choosing the Right Wick, Using a Wick Stick, Making Floater Candles, and more...

May 2003--New Products Review, Pouring Temperatures, Finishes For Your Candles, and more...

April 2003--Selecting Paraffin, Natural and “Hybrid” Waxes, Using Pillar Pins, and more...

March 2003--Selling & Marketing Candles, Making it Easier to Make Pillars, Wax Art Crystals and more...

February 2003--Pouring Temperatures, Votive Tips, Making Grubby Candles, and more...

January 2003--Candle Making Safety Tips, Instruction Labels, What To Do With Extra Wax and more...

December 2002--Polycarbonate Molds, Making Clear Snowball Candles, and more...

November 2002--Candle Making as a Second Language, The Story of Chandler, Natural F Wax, and more...

October 2002--Candle Making as a Second Language, Projects Review and more...

September 2002--Accessorizing Your Manufacturing, Making Clear Pillar Candles, and more...

July/August 2002--Making Cinnamon Roll Candles, Clear Pillar Base, New Products, and more...

May/June 2002--Back to Basics, Making F Wax Candles, and more...

April 2002--Making Streaked Candles, Wax 101 part 3: Natural Wax, and more...

March 2002--Making Crackled Candles, Wax 101 part 2: Gel Wax, and more...

February 2002--Making Easter Egg Candles, Wax 101: An Overview, and more...

January 2002 --Review of 2001, Frosty Snowman Candles, New Products, Safety Info and more...

December 2001--Botanical candles, making white candles white and more...

November 2001--Chunk candles, clearance sale!, candlemaking books and more...

October 2001--The new candle market, choosing gels, votive wicks and more...

August 2001--New products, new location , new web site and more...

July 2001--Selling & Marketing Candles (part 3), Candle Burn Times and more...

June 2001--Selling & Marketing Candles (part 2), UV Light Absorbers, Wax Additive Recommendations and more...

May 2001--Selling & Marketing Candles, Burning Instructions, Selecting Sustainer Bases and more...

April 2001--Natural Waxes, Candle Burn Times, Wax Pouring Temperatures and more...

March 2001--Making Wax Inserts, Blended vs. Non-Blended Waxes, Colors, Fragrances and more...

February 2001--Whipped Wax, Wax Art Crystal Wax, Gel Candles, Using Containers and more...

 

 

 


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The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



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