Candle Making Supplies Home  Site Map Site Map  Dollar Icon On Sale  Customer Service Service  Candlewic Home My Account  Check Out Check Out
Candlewic Logo Current Candle Making Supply Sales
 
The En-Light-ener
Candle Making Newsletter
 
 

Candles & Their Fragrances

On behalf of the Candlewic Company, we wish to thank all of our loyal readers and customers. It is hard to believe that we are entering our 38th year in the candle making business and one of the topics that never seems to get old and, in fact, continues to invigorate most people is fragrances.

Ask some of the largest candle companies about the key to their success and, for most, it would be their reputation for making strongly scented candles. Ask any new candle making company what they would like their customers to say about their products; we are confident the response would be to have the best fragrances.

The Prevalence of Fragrances

In all walks of life, fragrance has become a major part of our lives in all ways.  From the time you get up in the morning and use the fragranced shampoo and soap; to getting in your car with the freshener hanging from the mirror; until the time you get home and put a load of laundry in with Fresh Linen smell into the washer.

How To Be Better Than the Large Candle Manufacturers

The home fragrance market is definitely where the large consumer product makers have really put a lot of emphasis. Look at the number of room fresheners on the market; sprays, reed diffusers, plug ins, gels and others. In spite of all of these choices available to the consumer, the small/medium candle manufacturers can offer three things that your largest manufacturers cannot deliver. As the candle industry continues to change and evolve it will be important that you incorporate as many (if not all) of these into your marketing campaigns.

1. Offer More Fragrances Than the Best Retailers

In order to achieve a wide acceptance of their product, large producers must focus on several fragrances that will have the widest market appeal. If you try to purchase a spray, there might be possibly 8-10 fragrances at the best retailer. But in most instances, it might be just 4-5 on most retailers’ shelves.

This creates opportunities because consumers desire more choices then the 4-5 their local market may offer. When making custom or smaller run candles, the opportunities are endless.  At Candlewic we offer over 420 fragrances (http://www.candlewic.com/candle-scents/default.asp) that can be blended and mixed in any number of combinations.  

Focus on custom and unique fragrances that others may not offer. The other issue large manufacturers can have is offering fragrances for specific times of the year.  Yes, they may roll out additional fragrance for the winter holidays but the selection can be limited. 

When developing your line keep adding new and exciting fragrances.  In some instances if you have a great smelling scent you like and your customers seem to like, think about renaming it. This will definitely spark new interest in the product.  With any good marketing program how you title your candle and the presentation of the candle can be as effective as the consumer smelling the fragrance.

2. Provide More Glassware Choices

Similar to the fragrance the large candle producers must select glassware that will have wide market acceptance.  Choose glassware that has a unique look or choose types that the large manufacturers are not using. 

As we have written in past issues, the concept of “Green Marketing” and using renewable resources continues to grow and our large selection of “100% Recycled Glass” has become very popular. (See the May 2008 edition http://www.candlewic.com/candle-making-newsletter/0508.asp).

In addition to choosing the glassware, be sure to keep on top of the current color trends.  While fragrance is an important component of the candle, color can be just as important when consumers incorporate candles into their home decor scheme.   

3. Take Advantage of a Candle's Unique Atmosphere

The third unique characteristic which separates candles from other room fresheners is that a candle can deliver many different types of atmospheres from a soft, warm and romantic one to a very festive setting. The atmosphere changes simply by how many candles are used and where they are placed. 

When marketing your candles be sure to incorporate this theme into your materials.   It seems every media source trying to promote the themes of warm, soft and romantic will have candles placed somewhere in the visual picture. 

As you have probably experienced by now there are many key components of a candle that must be incorporated to ensure customers will come back. One of the key components to begin building a brand is having a great smelling candle from start to finish.  

Key Terms Associated with Fragrance

Scent Load - This is the amount of fragrance that is used to make the candle. Most people reference this in percentage. In most instances a scent load of 5-7% is what many people use to get started.  There are other driving factors to what works best for you but this is always a good starting point.  In terms of measuring, this works out to be about 1 ounce to 1.25 ounces per pound of wax.

Double scented/Triple Scented - When this term is used it generally associated with “Marketing your candles”.   There is not a point of reference to what constitutes double and triple scented but the implication is to indicate 10%, maybe even 12% fragrance, is used to make the candle.

Polar Non/Polar - These terms are used less now a days unless making gel candles.  The gel requires non/polar scents be used to allow the candles to burn safely.  When making paraffin, soy, palm and non-gel candles, the polarity of the fragrance is not important.

 

Hi! I'm Chandler!
I can help you
learn how to make candles.

CHANDLER'S CORNER

How Does Chandler Figure Out Tough Challenges?

Why does it seem all of candle making problems occur during a late night pouring session, or while I am off traveling the world on weekends looking for new and exciting products? These are the times when you need answers most, but there is nobody awake you can call.

There is good news. Most times the answer is in your very own hands, and you do not even realize it.

There are two factors to concentrate on:

  1. temperature and
  2. variables

It is amazing how pouring and heating temperatures can dramatically affect the appearance of your candle. Check all your ingredients and make sure you are following the manufacturers suggestions on temperatures. Some additives need higher temperatures to fully incorporate. Others may have restrictions on how hot they can be heated.

The other thing to note are the variables. Try removing different ingredients one at a time in order to see if the undesired aspect is affected.

Let’s take a basic candle with fragrance and color and suppose you are unhappy with a certain characteristic of that candle. The next step is to make the candle other ways by leaving out the ingredients one at a time. You would make one candle with just wax, one candle with just wax and fragrance, and one candle with just wax and color.

After each candle has cooled, inspect the new candles and see which one loses or gains the undesirable characteristic. By doing this, you can narrow down which ingredient is causing the problem and take the corrective action that is needed.

Sometimes it is as simple as decreasing fragrance, using some additional additives, or changing your pour temperature.
By taking very detailed notes on your experiences, you will have reference material to fall back on in the event you ever run into a similar situation. After running into the same challenge repeatedly, it starts to become embedded into your brain and earns you one more notch in your belt of experience.

These late night lessons are sometimes uninvited, but by using the process of elimination, you can get yourself out of almost any bind.

 


August 2008

Project:
Pillar Candles

With the holiday season approaching it is still not too late to add a pillar line to your fall offering.  As our project this month we will outline what types of molds are available and how to choose them.

Aluminum molds for making freestanding candles are a great investment as an inexpensive way to extend your line of candles. Jars have become so popular in recent years, that many candle makers have forgotten that pillar candles add a real touch of beauty to any home’s decor. Pillar candles offer extremely vibrant colors due to the fact there is no glass blocking the true color of the candle as seen with the naked eye. The profit margin on pillar candles may be higher as well because the price of the glass is removed from the cost of raw materials. Aluminum does not rust, so you can enjoy your molds for many years.

Selecting your mold can be fun. Candlewic offers many shapes and sizes depending on which pillar best would complement your existing line of candles. There are round molds, triangle molds, octagon molds, square mold, oval molds, plus many other unique shapes in our designer series of polycarbonate molds.

There are two wicking techniques that are most commonly employed when using aluminum molds. You can use the traditional method or the pillar pin method. Both techniques work well depending on the volume of candles produced or the amount of labor available.

The traditional method involves the mold, raw wicking on a spool, a wick bar, and a rubber plug. This method is best for lower volume production or when you want to leave a little length of wick on the candle to attach a bead or a tag. You simply thread the wick through the mold and place a rubber plug into the small hole to hold the wick in place. Place a wick bar across the large opening of the mold and wrap the wick around the bar and pour the wax. After the wax has cooled, the finished product will have the wick nicely centered down the middle of the candle.

The pillar pin method involves a round mold, a pillar pin, and a pre-wick assembly. This method is better suited for the small to large production run. Basically, you are making a candle with no wick and inserting a wick after it cools. There are 2 ways to use the pin. You can either stick the disc part of the pin down into the mold or stick the pin up through the mold from the outside bottom. Pour the wax and let cool. When you are done, you will have a candle with a hole through the center core and no wick. Take a wick assembly and insert up through the hole and you are done. The wick will be perfectly centered.

When using aluminum molds, there are a few tips and techniques that will help you regardless of the method you use.

1. Take good care of your molds. Do not use them for any other use such as a penholder or thermometer holder because you may scratch the inside, which will be apparent on the finished candle.

2. By heating or cooling the mold, you can achieve different aesthetic qualities to the finished mold. Cold molds give a primitive appearance, while warm molds may give a good gloss.

3. Keep molds level unless a desired layered appearance is trying to be obtained. By resting the mold on various angles, some neat stripes can be achieved.

4. Take careful note on the pour temperatures. By adjusting the temperature, you can control the shrinkage. Pouring too hot produces more shrinkage and may involve more “topping off”, while pouring too cool may not give you enough shrinkage therefore making it difficult to de-mold.

5. For making perfect bottoms on your pillars, Candlewic highly recommends using a heated base leveler and angle plate for perfectly level pillars every time.

 



Quick Facts

When making pillars, a single 50-pound case of wax will yield approximately:

Dimension (diam. x length)

Shape

Number of candles

3 x 3

Cylinder

81

3 x 6

Cylinder

41

6 x 3

Cylinder

20

2 x 3

Cylinder

182

2 x 6

Cylinder

92

3 x 3 x 3

Square

57

3 x 3 x 4

Square

42

3 x 3 x 5

Square

34

 


We hope you enjoyed this issue of the En-Light-ener.
Thank you for your continued interest and support.
Our goal is to make this newsletter as entertaining and educational as possible.
Let us know if you have any ideas on how we can improve.

 


Issue Index

July2014 -- Mold Techniques

June 2014 -- Summer Homework Assignment: Improve Your Candle Business

May 2014 -- How to Make a Profit? Use a BOM.

April 2014 -- Is it Right? and more....

March 2014 -- Pick a Wick and more...

February 2014 -- Soy-lutions and more...

January 2014 -- Jump Starting and more...

December 2013 -- A Year-End Thank YOU! and more...

November 2013 -- Choosing the Right Wax and more...

October 2013 -- Holiday Season Checklist and more...

September 2013 -- Choosing the Right Wax and more...

August 2013 -- Sunscreen For Your Candles and more...

June 2013 -- Tools of the Trade and more...

April 2013 -- Spring Is In The Air and more...

March 2013 -- To Be or Not to Be and more...

February 2013 -- Keeping Up With the Times and more...

January 2013 -- A New Year of Candle Making and more...

December 2012 -- The Twelve Tips of Candle Making and more...

November 2012 -- Managing Shipping Options, Luminary Candles and more...

October 2012 -- Resources for Candle Makers, Snowball Candles and more...

September 2012 -- Paraffin wax - Not Your Cup of Tea, One-Pour Tins and more...

August 2012 -- Choosing the Right Wax, Aluminum Molds and more...

July 2012 -- Candle Making Kits, Palm Wax Candles and more...

June 2012 -- Starting Your Own Candle Business, Grubby Candles and more...

May 2012 -- Three Step Guide to Show Success, Candle making Without Melting and more...

April 2012 -- With Every Season, a Change in Process and more...

March 2012 -- The Whole Ball of Wax and more...

February 2012 -- Choosing the Right Color and more...

January 2012 -- Time for Your Yearly Checkup - Candle Business Style and more...

December 2011 -- The Twelve Tips of Candle Making, and more...

November 2011 -- Our Candle Making Wish List, Holiday Luminaries, and more...

October 2011 -- Overlooked But Definitely Not Overrated, Making votives with votive pins, and more...

September 2011 -- Time to Light a Fire for Your Business, What to do with extra candle wax, and more...

August 2011 -- All About Candle Additives, Ice Candle Project, and more...

July 2011 -- Create Unique and Trendy Candles, Taper Candles Using Polyurethane Molds, and more...

June 2011 -- Use Summertime To Improve Your Candle Making Business, Floral Pillar Candles Project, and more...

May 2011 -- Getting Your Candle Making Business Online, About Aluminum Molds, and more...

April 2011 -- Choosing the Right Soy Wax, Making Scented Votives and Floaters, and more...

March 2011 -- 5 Valuable Tips for Starting a Candle Making Business, Making Dipped Tapers, and more...

February 2011 -- Advice on Selecting Candle Wicks, Add That Finishing Touch, and more...

January 2011 -- First Impression Is Everything in Selling Candles, One-Pour Tins, and more...

December 2010 -- The Twelve Tips of Candle Making and more...

November 2010 -- Wish List for Candle Making, How to Make Grubby Candles, and more...

October 2010 -- Getting to the Next Level, Making Mottled Candles, and more...

September 2010 -- Five Tips to Make Customers Fall In Love With Your Candles, Veggie Dip Candles, and more...

August 2010 -- Back to Candle Making, Summer Sand Candles

July 2010 -- Are You Selecting the Right Wax?, Beeswax Pillar Candles, and more...

June 2010 -- 5 Free (or low cost) Business Growth Candle Making Business Resources, Vegetable Wax Candles, and more...

May 2010 -- Create Your White Castle Opportunity, No Melting Required Candle Project, and more...

April 2010 -- How To Reduce, Reuse and Recycle When Making Candles, What To Do With Extra Candle Wax, and more...

March 2010 -- Why Color Is Important, Making Streak Candles Project, and more...

February 2010 -- Pillar Candles - What's Old Is New, Making Palm Wax Candles, and more...

January 2010 -- New Year, New Decade and New Candle Making Tactics, Textured Candle Project, and more...

December 2009 -- 12 Tips of Candle Making, and more...

November 2009 -- Tom Turkey on Candle Making, Candle Kits vs Buying Indidual Supplies, and more...

October 2009 -- Taking the Scary out of Candle Making, Snowball Candle Project, and more...

September 2009 -- 4 Quick Tips to Improve Your Candle Line, Layered Candle Project, and more...

August 2009 -- Is Big Always Better?, Cookie Cutter Candle Making Project, and more...

July 2009 -- How to Set Candle Prices, All Natural Beeswax Garden Flare Candle Making Project, and more...

June 2009 -- 5 Tips for Avoiding Margin Drain, Tri-Color Candle Making Project, and more...

May 2009 -- How To Select a Candle Wick, Chunk Candle Making Project, and more...

April 2009 -- Candle Making Ideas for Summer, Candle Making Projects, and more...

March 2009 -- Mold Techniques in Candle Making, A Simple Candle Project, and more...

February 2009 -- Setting the Right Mood Year Round, Tealight Candle Project, and more...

January 2009 -- Reacquainting Yourself with Candle Making Waxes, Tri-Color Candle Project, and more...

December 2008 -- 12 Days of the Candle Making Business, Candle Making Projects, and more...

November 2008 -- Candle Making Business Cliches, Miracle Molding Material Projects, and more...

October 2008 -- Candle Making Terms Explained, How To Make Mottling Candles, and more...

September 2008 -- Adding on to Your Candle Lines, How To Make Candle Luminaries, and more...

August 2008 -- Candles & Their Fragrances, How To Make Pillar Candles, and more...

July 2008 -- Sunscreen For Your Candles, How To Make Dipped Tapers, and more...

June 2008 -- Fall Candle Season Starts Now, Extraordinary Candle Making Project, and more...

May 2008 -- Green Candle Making, Green Candle Projects, and more...

April 2008 -- Recent Candle Industry Price Increases, Aluminum Mold Candle Project, and more...

March 2008 -- Straight Wax, Exciting New Candle Making Products, and more...

February 2008 -- Business Side of Candle Making, Ice Candle Project, and more...

January 2008 -- Basics of Blended Wax Candles, Rose Floater Candle Project, and more...

December 2007 -- 12 Days of Business, 2007 Candle Making Projects, and more...

November 2007 -- Show Time for Candle Making, Making Snow Candles, and more...

October 2007 -- Ready, Set, GO candle making, Candle Luminaries, and more...

September 2007 -- GREENING Your Product Line and Your Bottom Line…, One-Pour Candle Tins, and more...

August 2007 -- Candle Making's Center of Focus, Making Streak Candles, and more...

July 2007 -- The Latest in Candle Making Products, Votive Candle Project, and more...

June 2007 -- Setting Your Candles' Sale Price, Summer Candle Projects, and more...

May 2007 -- Determining Your Candle Making Costs, Using Extra Candle Wax, and more...

April 2007 -- Natural Wax Buzz Part 2, Layered natural candles, and more...

March 2007--Crucial details of candle making, Candle projects with no melting required, and more...

February 2007--How to choose a candle making mold, Making custom candle molds, and more...

January 2007--"Green" Candle Making, tri-color jar candle project, and more...

December 2006--Looking into the candle making future, 2006 candle projects, and more...

November 2006--Introducing...a candle making introduction, candle projects, and more...

October 2006--Prime time: candle wicks, taper candle projects, and more...

September 2006--Clearly still here:Gel candle making, one-pour tins, and more...

August 2006--Fragrance - the driving force of candle making, a new contest, and more...

July 2006--Planning your production, using granulated wax, and more...

June 2006--Our 35th Year, using aluminum candle molds, how much candle fragrance to use, and more...

May 2006--Summertime candle making, making natural lemon candles and more...

April 2006--Choose the candle wick, making tealight candles and more...

March 2006--Choose the right wick base, blending soy wax with paraffin, making palm wax candles and more...

February 2006--The roll of wax additives in a blended wax world, UV additives, making grubby candles and more...

January 2006--The secrets of soy wax candles, more ways to use candles, making soy wax container candles and more...

December 2005--Planning for the new year, announcing our new home, secrets about wicks, and more...

November 2005--Holiday candle making, ideas to sell more candles, making luminaries and more...

October 2005--Temperture issues when making candles, how to start making candles and more...

September 2005--Choose the right candle mold, ASTM safety standards, and more...

August 2005--Color and Fragrance trends, choosing the right candle making tools, and more...

July 2005--Planning for efficient production, Marketing your Candles, Making Swirl Candles, and more...

June 2005--New market trends in candle shapes and textures, Making Textured Candles, and more...

May 2005--The trends and science of candle fragrances, Making Mottled Candles, and more...

April 2005--How to select the proper candle wick, Top Colors, Making "Earthy" Chunk Candles, and more...

March 2005--Selecting the right wax Part III, Our Top Waxes, Making Floral Candles, Our History and more...

February 2005--Selecting the right wax Part II, Our Top Fragrances, Making Fruit Candles and more...

January 2005--Selecting the right wax, Using blended wax, Coloring wax, Making Layered Jar Candles and more...

December 2004--All about candle making fragrances, Making Grubby Candles and more...

November 2004--Choosing Color for your candle making, Making snowball candles and more...

October 2004--Candle Making Busy Season, Making Palm Wax Candles, Speeding Up Candle Production and more...

September 2004--Candle Wax Melters, Making Sense of your Candle Scents, Making Taper Candles and more...

August 2004--Getting Ready For The Season, Using Votive Pins To Make Votive Candles, No Melt Candle Making and more...

July 2004--Some History & What's New, Paraffin Myths, Making Golf Ball Candles and more...

June 2004--Choosing the Right Candle Wax for Your Needs, Making One-Pour Tins and more...

May 2004--Investigating New Products, Burn Testing, Making Freestanding Gel Pillars & Novelties and more...

April 2004--Candle Making Trends, Rolled Candles with Beeswax Sheets, Making Taper Candles and more...

March 2004--Color Theory & Techniques, Floating Candle Molds, Making Tealight Candles and more...

February 2004--Mold Techniques, Computers and Candlemaking, Making Easter Egg Chunk Candles and more...

January 2004--Marketing Natural Wax and Paraffin Candles, Layering Natural Wax Candles and more...

December 2003--Holiday Greetings, 2003 Year in Review, The 6 P's, Making Icicle Candles and more...

November 2003--Building Your Candle Product Line, Making Holiday Ornaments & Soap-on-a-Wick and more...

October 2003--Marketing Your Candles, Polyurethane Molds, Making Lemon Candles, and more...

September 2003--Packaging & Labeling, Essential Oils, Making Rolled Pillars with Beeswax Sheets, and more...

August 2003--Using Palm Wax, Increasing Your Profit Margins, Using Aluminum Molds, and more...

July 2003--Ultra Violet Light Absorbers, Reducing Shipping Costs, Dipping Techniques, and more...

June 2003--Choosing the Right Wick, Using a Wick Stick, Making Floater Candles, and more...

May 2003--New Products Review, Pouring Temperatures, Finishes For Your Candles, and more...

April 2003--Selecting Paraffin, Natural and “Hybrid” Waxes, Using Pillar Pins, and more...

March 2003--Selling & Marketing Candles, Making it Easier to Make Pillars, Wax Art Crystals and more...

February 2003--Pouring Temperatures, Votive Tips, Making Grubby Candles, and more...

January 2003--Candle Making Safety Tips, Instruction Labels, What To Do With Extra Wax and more...

December 2002--Polycarbonate Molds, Making Clear Snowball Candles, and more...

November 2002--Candle Making as a Second Language, The Story of Chandler, Natural F Wax, and more...

October 2002--Candle Making as a Second Language, Projects Review and more...

September 2002--Accessorizing Your Manufacturing, Making Clear Pillar Candles, and more...

July/August 2002--Making Cinnamon Roll Candles, Clear Pillar Base, New Products, and more...

May/June 2002--Back to Basics, Making F Wax Candles, and more...

April 2002--Making Streaked Candles, Wax 101 part 3: Natural Wax, and more...

March 2002--Making Crackled Candles, Wax 101 part 2: Gel Wax, and more...

February 2002--Making Easter Egg Candles, Wax 101: An Overview, and more...

January 2002 --Review of 2001, Frosty Snowman Candles, New Products, Safety Info and more...

December 2001--Botanical candles, making white candles white and more...

November 2001--Chunk candles, clearance sale!, candlemaking books and more...

October 2001--The new candle market, choosing gels, votive wicks and more...

August 2001--New products, new location , new web site and more...

July 2001--Selling & Marketing Candles (part 3), Candle Burn Times and more...

June 2001--Selling & Marketing Candles (part 2), UV Light Absorbers, Wax Additive Recommendations and more...

May 2001--Selling & Marketing Candles, Burning Instructions, Selecting Sustainer Bases and more...

April 2001--Natural Waxes, Candle Burn Times, Wax Pouring Temperatures and more...

March 2001--Making Wax Inserts, Blended vs. Non-Blended Waxes, Colors, Fragrances and more...

February 2001--Whipped Wax, Wax Art Crystal Wax, Gel Candles, Using Containers and more...

 

 


 


    Search Catalog
   
 
Catalog Download

Company Overview

Candle Making Blog

Contact Candlewic

Ask A Question

Chandler's Corner for Beginners

History of Candle Making

Candle Making Basics

General Instructions

Safety Guidelines

Candle Making Newsletter
Back Issues


Free Candle
Making Newsletter

Receive emails with the latest trends, projects, and ideas. Join our mailing list & get a free candle crafts eBook (a $5 value).

[ READ ]
 

 

home | candle making supplies | about us | customer service | ordering help | shipping

custom services | candle making FAQ | candle making videos | candle making links | terms | privacy

line
The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



Candle making supplies

candle wax
blended candle wax
international candle wax
granulated candle wax
soy wax

 

paraffin wax
beeswax
beeswax sheets
candle gel wax
natural candle wax
candle wicks

 

candle molds
candle colors
candle scents
candle making kits
candle equipment
candle wax additives

Soap making supplies

soap making product details
melt & pour bases
essential oils
natural additives
soap molds
soap dyes

 


All content copyright 1999-2014 The Candlewic Company
All Rights Reserved. Not responsible for typographical errors. Prices subject to change without notice.

Website designed and maintained by MoJo Active