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The En-Light-ener
Candle Making Newsletter
 
 

Welcome to the En-light-ener, Candlewic's newsletter for the candle making community. We'd like to thank you for your continued interest in this newsletter. If you have any suggestions for topics you would like to have us write about, please send them.



Marketing Traditional Candles
in Not-So-Traditional Venues.
Some candle makers create candles that are truly unique and so different, that they can command a higher price and sell them successfully through smaller venues. Other candle makers are successful by creating economies of volume and distribute their candles through large distribution networks. Others find a niche and successfully create candles that may only be desired by members of that niche. No matter how you are currently selling your candles, there is always that question in the back of your mind, “Who else would want to buy one of my candles?”

What's your piece of the candle market pie?

It is commonly held knowledge that the United States candle market is estimated to be roughly 2 billion dollars annually. Take a minute and do the math to see what percentage of the 2 billion represents your share of candle sales… It is reasonable to assume that you may want more than your current share. In order to obtain more share of the candle market, you must do a little research and figure out ways to create new avenues.

According to the National Candle Association, candles are sold principally in three types of retail outlets: department stores; specialty (gift) shops; and mass merchandisers, including drug store chains, supermarkets, and discount stores. Sometimes these avenues are highly competitive and take time to develop the relationships necessary to enter this type of selling network. Future issues of the Enlightener will address tactics for these areas – this article pertains to the alternatives.

One good way to develop new store venues is to get out and visit stores that you may not normally frequent. Stop by a mall or shopping center and see what stores have candle sections and which do not. Look for clues to success in the stores that do have candles and ask employees in stores that do not have candles, “why?” Sometimes the answer is as simple as it was just never presented before. Some of the more obscure stores that do well are pet shops, cigar stores, bakeries, and coffee shops. Be creative with the fragrance names and try to match them to the store’s theme. For example, the pet shop would appreciate a strong fragrance that hides pet odor while the bakery would want more food types of scents.

Another suggestion is to start signing up for catalogs from mail order companies. Take particular note of the overall “feel” of the catalog. Design fragrances or types of candles so the finished candle compliments the catalog. A camping catalog would do well with nature scents such as fir or balsam, while a car parts catalog would do well with car themed candles. Good places to find catalogs are magazines and web searches.

The greatest aspect of making candles is the fact that it is quite easy to make a prototype to present to prospective retailers. Many retailers brand all of their items with the store logo, so a candle could easily fit that description. It is rather easy to obtain the image from their website and make a candle using their logo or their store colors. For added value, create a custom store display concept that fits their store. It may cost you a few dollars up front, but it ensures that space in their store is reserved for your line of candles.

Another good way to sell candles is to contact companies that sell extremely expensive products or services that require extensive customer relationships for future sales. Good examples are realtors, lawyers, car dealers, landscapers, and equipment sellers. Create a candle that these companies can give away as a gift with purchase.

Adding utility to the candles does well for the candle maker. Try to put an added value such as making it easy to light or putting on a protective bottom to help eliminate damage to furniture due to heat. A fireproof lid made of glass or metal makes it easier to extinguish. Customers get familiar with the little value added features and will come back asking for more.

Many candle makers have great success using online auctions and directories. One good example is the Ebay auction website. They allow you to set up a “storefront” so customers can find you once they become loyal to your products. This is an inexpensive way to have your own website without laying out the large amounts of capital that are necessary for traditional website design and hosting. By becoming a member of different directories, you can increase awareness of your candle website by taking advantage of group marketing efforts. The directory website is able to combine all the members keywords and offerings into one easy to find location on the web.

A final route to take is to create fundraisers or theme specific candles. This is an excellent way to sell candles during other times of the year aside from the busy holiday season. Some communities have an annual celebration that may be a good venue, while others may need a way to earn money for a particular community project. By keeping active in the community and joining clubs in your area, you can effectively network with other businesses and organizations that may want to purchase candles.

CHANDLERS CORNER

Hi! I'm Chandler!
I can help you
learn how to make candles.

Polyurethane Molds and Techniques.

Candle makers are always asking me for ways to make new and exciting candles that are easy to produce, yet look exquisite. One way to easily achieve this is to use polyurethane rubber molds. These easy to use molds help the candle maker create unique brand extensions of their existing line in order to help separate themselves form the competition.

  1. Use a few rubber bands around the mold to seal the sides together. Some people use hose clamps, but they can be cumbersome and difficult to gauge tightness. Rubber bands break down over time, so keep a few extra on hand.
  2. Leave extra wick at the bottom of the mold. This extra length can be used to tie beads or information cards to the candle, which sometimes are difficult to label. This extra wick can also be used as the wick for the next candle. By removing the candle and pulling the extra wick through, the candle is ready for the second pour without having to re-wick it.
  3. Keep your molds clean to avoid any discoloration of the candles when changing colors. If you leave a little red wax left in the mold, and then change to yellow, you may get orange spots in the yellow candles. Keep them clean!
  4. Have fun with color bleed. One example is the M-22 Rose Floater. By pouring a deep red a few times, then switching to a hot pour of uncolored white, will result in a really uniquely colored candle. The left over red in the mold gives a neat pink striped affect to the white wax.



October 2003

PROJECT:
Natural Lemons.

It is easy to make a natural candle that can be enjoyed for those special dinner occasions, to give as gifts, or to have as a decorative show piece. These natural lemons look great as an added value product when displayed with your other candles. They are fun to make and act a wonderful conversation piece. These candles may be natural and easily mistaken as the real thing, but please don’t eat them!

Ingredients:
CSP-1
All Natural Pillar Blend
M-272
Polyurethane Lemon Mold
M-321
Wick Holder Bar
EO-5
Lemon Essential Oil
Spooled Wick
(hemp wick is optional)
EVO-13
Yellow dye
Iron Candle Holder (optional)

Step 1
Melt the natural CSP-1 wax on a double boiler to about 165 degrees. Add EVO-13 yellow dye after the wax is up to temperature and stir well.

Step 2
Prepare the M-272 mold by inserting the wick through the bottom of the mold using a thin wire or very dull, oversized sewing needle. Be sure to leave an extra length of wick, so it pulls through when the candle is removed and is ready for the next time you make a lemon. Use the M-321 wick bar to hold the wick centered over the top of the mold. Place a few rubber bands around the mold to hold the mold tightly together.

Step 3
Add roughly 1 to 3 percent of essential oil to the wax just before pouring, and pour at 150 to 170 degrees. Some candle makers prefer different pour temperatures. Higher temperatures may give easier release but may cause more shrinkage. The perfect balance is your preference.

Step 4
Top off if necessary. You may need to experiment a little to determine the optimal timing and temperature for the second pour depending on the ambient temperature of the room and initial pouring temperature of the first pour.

Step 5
Place the candle on an appropriate candle holder, light the candle and ENJOY!

Polyurethane molds are simple to use, make beautiful candles, and last a very long time. Many candle makers prefer them due to the fact they do not require heating and they make a unique candle that is entirely different than the common jar candle. Often the candles made with polyurethane molds are added to themed baskets as the perfect complement to soaps and lotions or sold with an inexpensive iron candle holder as a gift set.

 
Quick Facts:

When ordering prewick assemblies, you will notice they have 2 numbers that tell you the size of the tab. The first number is the diameter of the tab. The standard 20mm is the size of a nickel and is suitable for most applications. The 15mm tab is the size of a dime and fits right into the circular impression at the bottom of a tea light cup. The second number is the length of the neck in millimeters and tells the candle when it is time to extinguish itself. The standard is 3 mm, but you can have your candle extinguish earlier in the event you do not want the jar to get quite so hot, or if you have embeds in the candles. We recommend always using the 9mm neck for making gel candles.

20 x 3 Standard in most jars or unsure what is needed
20 x 6 or 20 x 9 Usually preferred by customers using Gel or embeds
15 x 3 Tea light or jars that have small bottoms (champagne glass)
33 x 3 or 32 x 3 Self centers itself in the bottom of a M-63 votive mold




We hope you enjoyed this issue of the En-Light-ener.
Thank you for your continued interest and support.
Our goal is to make this newsletter as entertaining and educational as possible.
Let us know if you have any ideas on how we can improve.



Issue Index

July2014 -- Mold Techniques

June 2014 -- Summer Homework Assignment: Improve Your Candle Business

May 2014 -- How to Make a Profit? Use a BOM.

April 2014 -- Is it Right? and more....

March 2014 -- Pick a Wick and more...

February 2014 -- Soy-lutions and more...

January 2014 -- Jump Starting and more...

December 2013 -- A Year-End Thank YOU! and more...

November 2013 -- Choosing the Right Wax and more...

October 2013 -- Holiday Season Checklist and more...

September 2013 -- Choosing the Right Wax and more...

August 2013 -- Sunscreen For Your Candles and more...

June 2013 -- Tools of the Trade and more...

April 2013 -- Spring Is In The Air and more...

March 2013 -- To Be or Not to Be and more...

February 2013 -- Keeping Up With the Times and more...

January 2013 -- A New Year of Candle Making and more...

December 2012 -- The Twelve Tips of Candle Making and more...

November 2012 -- Managing Shipping Options, Luminary Candles and more...

October 2012 -- Resources for Candle Makers, Snowball Candles and more...

September 2012 -- Paraffin wax - Not Your Cup of Tea, One-Pour Tins and more...

August 2012 -- Choosing the Right Wax, Aluminum Molds and more...

July 2012 -- Candle Making Kits, Palm Wax Candles and more...

June 2012 -- Starting Your Own Candle Business, Grubby Candles and more...

May 2012 -- Three Step Guide to Show Success, Candle making Without Melting and more...

April 2012 -- With Every Season, a Change in Process and more...

March 2012 -- The Whole Ball of Wax and more...

February 2012 -- Choosing the Right Color and more...

January 2012 -- Time for Your Yearly Checkup - Candle Business Style and more...

December 2011 -- The Twelve Tips of Candle Making, and more...

November 2011 -- Our Candle Making Wish List, Holiday Luminaries, and more...

October 2011 -- Overlooked But Definitely Not Overrated, Making votives with votive pins, and more...

September 2011 -- Time to Light a Fire for Your Business, What to do with extra candle wax, and more...

August 2011 -- All About Candle Additives, Ice Candle Project, and more...

July 2011 -- Create Unique and Trendy Candles, Taper Candles Using Polyurethane Molds, and more...

June 2011 -- Use Summertime To Improve Your Candle Making Business, Floral Pillar Candles Project, and more...

May 2011 -- Getting Your Candle Making Business Online, About Aluminum Molds, and more...

April 2011 -- Choosing the Right Soy Wax, Making Scented Votives and Floaters, and more...

March 2011 -- 5 Valuable Tips for Starting a Candle Making Business, Making Dipped Tapers, and more...

February 2011 -- Advice on Selecting Candle Wicks, Add That Finishing Touch, and more...

January 2011 -- First Impression Is Everything in Selling Candles, One-Pour Tins, and more...

December 2010 -- The Twelve Tips of Candle Making and more...

November 2010 -- Wish List for Candle Making, How to Make Grubby Candles, and more...

October 2010 -- Getting to the Next Level, Making Mottled Candles, and more...

September 2010 -- Five Tips to Make Customers Fall In Love With Your Candles, Veggie Dip Candles, and more...

August 2010 -- Back to Candle Making, Summer Sand Candles

July 2010 -- Are You Selecting the Right Wax?, Beeswax Pillar Candles, and more...

June 2010 -- 5 Free (or low cost) Business Growth Candle Making Business Resources, Vegetable Wax Candles, and more...

May 2010 -- Create Your White Castle Opportunity, No Melting Required Candle Project, and more...

April 2010 -- How To Reduce, Reuse and Recycle When Making Candles, What To Do With Extra Candle Wax, and more...

March 2010 -- Why Color Is Important, Making Streak Candles Project, and more...

February 2010 -- Pillar Candles - What's Old Is New, Making Palm Wax Candles, and more...

January 2010 -- New Year, New Decade and New Candle Making Tactics, Textured Candle Project, and more...

December 2009 -- 12 Tips of Candle Making, and more...

November 2009 -- Tom Turkey on Candle Making, Candle Kits vs Buying Indidual Supplies, and more...

October 2009 -- Taking the Scary out of Candle Making, Snowball Candle Project, and more...

September 2009 -- 4 Quick Tips to Improve Your Candle Line, Layered Candle Project, and more...

August 2009 -- Is Big Always Better?, Cookie Cutter Candle Making Project, and more...

July 2009 -- How to Set Candle Prices, All Natural Beeswax Garden Flare Candle Making Project, and more...

June 2009 -- 5 Tips for Avoiding Margin Drain, Tri-Color Candle Making Project, and more...

May 2009 -- How To Select a Candle Wick, Chunk Candle Making Project, and more...

April 2009 -- Candle Making Ideas for Summer, Candle Making Projects, and more...

March 2009 -- Mold Techniques in Candle Making, A Simple Candle Project, and more...

February 2009 -- Setting the Right Mood Year Round, Tealight Candle Project, and more...

January 2009 -- Reacquainting Yourself with Candle Making Waxes, Tri-Color Candle Project, and more...

December 2008 -- 12 Days of the Candle Making Business, Candle Making Projects, and more...

November 2008 -- Candle Making Business Cliches, Miracle Molding Material Projects, and more...

October 2008 -- Candle Making Terms Explained, How To Make Mottling Candles, and more...

September 2008 -- Adding on to Your Candle Lines, How To Make Candle Luminaries, and more...

August 2008 -- Candles & Their Fragrances, How To Make Pillar Candles, and more...

July 2008 -- Sunscreen For Your Candles, How To Make Dipped Tapers, and more...

June 2008 -- Fall Candle Season Starts Now, Extraordinary Candle Making Project, and more...

May 2008 -- Green Candle Making, Green Candle Projects, and more...

April 2008 -- Recent Candle Industry Price Increases, Aluminum Mold Candle Project, and more...

March 2008 -- Straight Wax, Exciting New Candle Making Products, and more...

February 2008 -- Business Side of Candle Making, Ice Candle Project, and more...

January 2008 -- Basics of Blended Wax Candles, Rose Floater Candle Project, and more...

December 2007 -- 12 Days of Business, 2007 Candle Making Projects, and more...

November 2007 -- Show Time for Candle Making, Making Snow Candles, and more...

October 2007 -- Ready, Set, GO candle making, Candle Luminaries, and more...

September 2007 -- GREENING Your Product Line and Your Bottom Line…, One-Pour Candle Tins, and more...

August 2007 -- Candle Making's Center of Focus, Making Streak Candles, and more...

July 2007 -- The Latest in Candle Making Products, Votive Candle Project, and more...

June 2007 -- Setting Your Candles' Sale Price, Summer Candle Projects, and more...

May 2007 -- Determining Your Candle Making Costs, Using Extra Candle Wax, and more...

April 2007 -- Natural Wax Buzz Part 2, Layered natural candles, and more...

March 2007--Crucial details of candle making, Candle projects with no melting required, and more...

February 2007--How to choose a candle making mold, Making custom candle molds, and more...

January 2007--"Green" Candle Making, tri-color jar candle project, and more...

December 2006--Looking into the candle making future, 2006 candle projects, and more...

November 2006--Introducing...a candle making introduction, candle projects, and more...

October 2006--Prime time: candle wicks, taper candle projects, and more...

September 2006--Clearly still here:Gel candle making, one-pour tins, and more...

August 2006--Fragrance - the driving force of candle making, a new contest, and more...

July 2006--Planning your production, using granulated wax, and more...

June 2006--Our 35th Year, using aluminum candle molds, how much candle fragrance to use, and more...

May 2006--Summertime candle making, making natural lemon candles and more...

April 2006--Choose the candle wick, making tealight candles and more...

March 2006--Choose the right wick base, blending soy wax with paraffin, making palm wax candles and more...

February 2006--The roll of wax additives in a blended wax world, UV additives, making grubby candles and more...

January 2006--The secrets of soy wax candles, more ways to use candles, making soy wax container candles and more...

December 2005--Planning for the new year, announcing our new home, secrets about wicks, and more...

November 2005--Holiday candle making, ideas to sell more candles, making luminaries and more...

October 2005--Temperture issues when making candles, how to start making candles and more...

September 2005--Choose the right candle mold, ASTM safety standards, and more...

August 2005--Color and Fragrance trends, choosing the right candle making tools, and more...

July 2005--Planning for efficient production, Marketing your Candles, Making Swirl Candles, and more...

June 2005--New market trends in candle shapes and textures, Making Textured Candles, and more...

May 2005--The trends and science of candle fragrances, Making Mottled Candles, and more...

April 2005--How to select the proper candle wick, Top Colors, Making "Earthy" Chunk Candles, and more...

March 2005--Selecting the right wax Part III, Our Top Waxes, Making Floral Candles, Our History and more...

February 2005--Selecting the right wax Part II, Our Top Fragrances, Making Fruit Candles and more...

January 2005--Selecting the right wax, Using blended wax, Coloring wax, Making Layered Jar Candles and more...

December 2004--All about candle making fragrances, Making Grubby Candles and more...

November 2004--Choosing Color for your candle making, Making snowball candles and more...

October 2004--Candle Making Busy Season, Making Palm Wax Candles, Speeding Up Candle Production and more...

September 2004--Candle Wax Melters, Making Sense of your Candle Scents, Making Taper Candles and more...

August 2004--Getting Ready For The Season, Using Votive Pins To Make Votive Candles, No Melt Candle Making and more...

July 2004--Some History & What's New, Paraffin Myths, Making Golf Ball Candles and more...

June 2004--Choosing the Right Candle Wax for Your Needs, Making One-Pour Tins and more...

May 2004--Investigating New Products, Burn Testing, Making Freestanding Gel Pillars & Novelties and more...

April 2004--Candle Making Trends, Rolled Candles with Beeswax Sheets, Making Taper Candles and more...

March 2004--Color Theory & Techniques, Floating Candle Molds, Making Tealight Candles and more...

February 2004--Mold Techniques, Computers and Candlemaking, Making Easter Egg Chunk Candles and more...

January 2004--Marketing Natural Wax and Paraffin Candles, Layering Natural Wax Candles and more...

December 2003--Holiday Greetings, 2003 Year in Review, The 6 P's, Making Icicle Candles and more...

November 2003--Building Your Candle Product Line, Making Holiday Ornaments & Soap-on-a-Wick and more...

October 2003--Marketing Your Candles, Polyurethane Molds, Making Lemon Candles, and more...

September 2003--Packaging & Labeling, Essential Oils, Making Rolled Pillars with Beeswax Sheets, and more...

August 2003--Using Palm Wax, Increasing Your Profit Margins, Using Aluminum Molds, and more...

July 2003--Ultra Violet Light Absorbers, Reducing Shipping Costs, Dipping Techniques, and more...

June 2003--Choosing the Right Wick, Using a Wick Stick, Making Floater Candles, and more...

May 2003--New Products Review, Pouring Temperatures, Finishes For Your Candles, and more...

April 2003--Selecting Paraffin, Natural and “Hybrid” Waxes, Using Pillar Pins, and more...

March 2003--Selling & Marketing Candles, Making it Easier to Make Pillars, Wax Art Crystals and more...

February 2003--Pouring Temperatures, Votive Tips, Making Grubby Candles, and more...

January 2003--Candle Making Safety Tips, Instruction Labels, What To Do With Extra Wax and more...

December 2002--Polycarbonate Molds, Making Clear Snowball Candles, and more...

November 2002--Candle Making as a Second Language, The Story of Chandler, Natural F Wax, and more...

October 2002--Candle Making as a Second Language, Projects Review and more...

September 2002--Accessorizing Your Manufacturing, Making Clear Pillar Candles, and more...

July/August 2002--Making Cinnamon Roll Candles, Clear Pillar Base, New Products, and more...

May/June 2002--Back to Basics, Making F Wax Candles, and more...

April 2002--Making Streaked Candles, Wax 101 part 3: Natural Wax, and more...

March 2002--Making Crackled Candles, Wax 101 part 2: Gel Wax, and more...

February 2002--Making Easter Egg Candles, Wax 101: An Overview, and more...

January 2002 --Review of 2001, Frosty Snowman Candles, New Products, Safety Info and more...

December 2001--Botanical candles, making white candles white and more...

November 2001--Chunk candles, clearance sale!, candlemaking books and more...

October 2001--The new candle market, choosing gels, votive wicks and more...

August 2001--New products, new location , new web site and more...

July 2001--Selling & Marketing Candles (part 3), Candle Burn Times and more...

June 2001--Selling & Marketing Candles (part 2), UV Light Absorbers, Wax Additive Recommendations and more...

May 2001--Selling & Marketing Candles, Burning Instructions, Selecting Sustainer Bases and more...

April 2001--Natural Waxes, Candle Burn Times, Wax Pouring Temperatures and more...

March 2001--Making Wax Inserts, Blended vs. Non-Blended Waxes, Colors, Fragrances and more...

February 2001--Whipped Wax, Wax Art Crystal Wax, Gel Candles, Using Containers and more...

 

 


 


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The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



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