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The En-Light-ener
Candle Making Newsletter
 
 

Special Holiday Edition.
What better time than the upcoming holidays to experience the excitement of candle making. For those who make candles for a living this time of year is exciting as your product is very much in demand. If you are just learning to make candles, there is not a better gift than one that is hand-poured and can be shared with friends, relatives and co-workers.

The winter holidays generate more demand for candles than any other time of year. Candle companies are featured in business, local and trend sections of newspapers more than any other time of the year. Magazine articles and television shows feature decorating homes for the holidays using candles. Since you have signed up for our newsletter it is obvious you have some interest in candle making so we intend to find something to excite you.

If you are a candle company, now is the time to get your name out to your current and future customer base. In addition to the short-term benefits of this exposure it should translate to future business as well. Because of all of this excitement, be sure to send press releases to the local media outlets letting them know what you do and highlight new products. Outline your attributes such as, hand-poured, heavily fragranced, blending of your own fragrance combinations and I am sure there are many more, which make your candles different than the standard products found in grocery stores and other retail shelves.

If you are featured in the press, be sure to use the highlights of the article on your website, sales flyer and other marketing materials. You may also want to use the opportunity to contact local retailers letting them know your candles were featured.

Another suggestion may be to contact your local business center and possibly donate luminaries (see this month’s project) for their use. Be sure to place your label on each bag so that your name can be prominently displayed especially in “downtown” districts.

Use this time of year to give candles as gifts to teachers, neighbors, troop leaders and coaches. They will appreciate the gesture and may help with one of the strongest marketing techniques--word of mouth.

If you have always wanted to make candles and have not done so yet now is the perfect time to begin this exciting craft. Not only will you have fun making candles but you will also have excellent gifts, centerpieces or room decorations.

If you have never made candles before we offer excellent resources from Chandler (learn the basics now) to our sponsored site Lets Make Candles and even several good beginner books. You will want to start off fairly simple by limiting your production to container candles with a couple of popular holiday fragrances. Kits are always a good starting point as well. We have two of the best-selling kits with our CI-46 or Pouring pot kit found on www.clcs.com – our crafters’ web site.

If you don’t have time to learn to make hand-poured candles, there is even the opportunity for you to get into the wonderful world of candle making.

Rolled beeswax candles are making a quite resurgence. These candles are easy to make and create wonderful looking pillars, votives, tapers and even holiday ornaments. Beeswax sheets are available in 8½" x 16" dimensions and are 100% natural. For most applications you warm the sheets with a blow dryer, place the wick on the wax and roll until the desired diameter is achieved. These sheets are great projects for boy scouts, girl scouts, school groups and holiday festivals. Help your kids make these and they make a wonderful gift for their teacher.

If we have not piqued your interest yet then how about trying wax art crystals to make candles. This process of candle making is as simple as taking granulated wax and pouring into the container and then inserting a wick. We have even simplified the process further by offering three selections of granulated wax that are even scented for the holidays. This product is also very well suited for group projects and easy to make candles with no melting required.

If you have not already done so, now is the time to leap into this fun, exciting and dynamic industry. If you have not read about us yet, our company was started as a Cub Scout project making candles in the Binder basement so we all have to start somewhere.

CHANDLER'S CORNER

Hi! I'm Chandler!
I can help you
learn how to make candles.

How can I sell more candles?

As candle makers become proficient at their trade and exhaust their friends as potential customers I am always asked how to sell more candles. We have covered this topic on a couple of occasions (July 2005, March 2003) but the holidays do offer a few more opportunities in addition to general peak interest. During the holiday season, churches, civic associations and schools have Bazaars and Craft shows. These events typically are inexpensive to get an exhibit table and will have neighbors and friends walking around. Be sure to highlight that you are a “neighbor” or that your product is all hand-made to gain special attention.

Many schools and groups engage in holiday festival activities. Offer to teach them to make candles. Then offer coupons for discounts on your candles.

Many downtown districts have a store that is closed for the winter, e.g. ice cream shops, surf shops and swimming pool companies. Contact the owner of these shops and see if you could possibly sublease the building for 1-2 months and set up a small candle shop.

Develop relationships with floral shops to possibly develop a consignment relationship to include candles with particular flowers or arrangements.
No marketing suggestion would be complete without mentioning Ebay as a source to sell candles. One suggestion is rather than just sell your candles make it a complete package, i.e. in a gift basket, maybe include soap and/or candle holders.

 


November 2005

PROJECT:
Luminaries

Ever drive around your town on Christmas Eve and see all of the driveways or shops in a small downtown glowing with magnificence? These spectacular sites generally start with candles. Even if you are not a candle maker you can get your entire neighborhood involved.

Step One
Select a votive to use. For making this project you can use one that you made or a standard 15-hour votive.

Step Two
Fill the bag with enough sand to prevent the bag from blowing away in the evening. Place the votive in the bag and light. Naturally these should only be used in outdoor displays.

Step Three
Line along driveway or sidewalk. IMPORTANT NOTE: Even though it is outside extreme caution should be used.

Secret #1
Cut designs into the bag or add decorations to the outside of the bag. Snowflakes, stars and candy canes always add a special holiday touch. As identified in the feature article you may even want to think about donating these to your local business if you can place your label on the outside of the bag.

Secret #2
If you are expecting guests, try scenting them so your guests will be surprised with the pleasant smell of Bayberry, Christmas Cheer or some other wonderful holiday fragrance.

Secret #3
Since the votive is not seen the color is not important so you can use up all of your scrap wax to make these candles.

Secret #4
If you are making these for your own use may want to use soup cans, pet food (if metal) or other metal containers.

Secret #5
If you have snow on the ground, make a large snowball and hollow out the middle then put a candle in the in it. Make sure to keep these candles away from shrubs, trees and other flammable objects.




Fast Fact...

Ancient Egyptians recognized the value of beeswax as a preservative, and early Romans fashioned coins from beeswax to pay their taxes. Invention of the candle dates back to about 400 B.C., but the idea to use beeswax to form candles didn't emerge until the Middle Ages. Source: http://www.wisegeek.com

Editor Note: Boy weren’t the good old days great. If only I could pay my taxes with beeswax now.

Free Shipping in Nov. at our Crafter's Site!

At Soap Expressions/ Country Lane Candle Supply, you can get free shipping on your web order during the month of November when you place an order of $40 or more. Just get your promo code here and start your holiday shopping early! There's something for every crafter on your list!

 

 


We hope you enjoyed this issue of the En-Light-ener.
Thank you for your continued interest and support.
Our goal is to make this newsletter as entertaining and educational as possible.
Let us know if you have any ideas on how we can improve.

Candlewic Company
3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352

 



Issue Index

July2014 -- Mold Techniques

June 2014 -- Summer Homework Assignment: Improve Your Candle Business

May 2014 -- How to Make a Profit? Use a BOM.

April 2014 -- Is it Right? and more....

March 2014 -- Pick a Wick and more...

February 2014 -- Soy-lutions and more...

January 2014 -- Jump Starting and more...

December 2013 -- A Year-End Thank YOU! and more...

November 2013 -- Choosing the Right Wax and more...

October 2013 -- Holiday Season Checklist and more...

September 2013 -- Choosing the Right Wax and more...

August 2013 -- Sunscreen For Your Candles and more...

June 2013 -- Tools of the Trade and more...

April 2013 -- Spring Is In The Air and more...

March 2013 -- To Be or Not to Be and more...

February 2013 -- Keeping Up With the Times and more...

January 2013 -- A New Year of Candle Making and more...

December 2012 -- The Twelve Tips of Candle Making and more...

November 2012 -- Managing Shipping Options, Luminary Candles and more...

October 2012 -- Resources for Candle Makers, Snowball Candles and more...

September 2012 -- Paraffin wax - Not Your Cup of Tea, One-Pour Tins and more...

August 2012 -- Choosing the Right Wax, Aluminum Molds and more...

July 2012 -- Candle Making Kits, Palm Wax Candles and more...

June 2012 -- Starting Your Own Candle Business, Grubby Candles and more...

May 2012 -- Three Step Guide to Show Success, Candle making Without Melting and more...

April 2012 -- With Every Season, a Change in Process and more...

March 2012 -- The Whole Ball of Wax and more...

February 2012 -- Choosing the Right Color and more...

January 2012 -- Time for Your Yearly Checkup - Candle Business Style and more...

December 2011 -- The Twelve Tips of Candle Making, and more...

November 2011 -- Our Candle Making Wish List, Holiday Luminaries, and more...

October 2011 -- Overlooked But Definitely Not Overrated, Making votives with votive pins, and more...

September 2011 -- Time to Light a Fire for Your Business, What to do with extra candle wax, and more...

August 2011 -- All About Candle Additives, Ice Candle Project, and more...

July 2011 -- Create Unique and Trendy Candles, Taper Candles Using Polyurethane Molds, and more...

June 2011 -- Use Summertime To Improve Your Candle Making Business, Floral Pillar Candles Project, and more...

May 2011 -- Getting Your Candle Making Business Online, About Aluminum Molds, and more...

April 2011 -- Choosing the Right Soy Wax, Making Scented Votives and Floaters, and more...

March 2011 -- 5 Valuable Tips for Starting a Candle Making Business, Making Dipped Tapers, and more...

February 2011 -- Advice on Selecting Candle Wicks, Add That Finishing Touch, and more...

January 2011 -- First Impression Is Everything in Selling Candles, One-Pour Tins, and more...

December 2010 -- The Twelve Tips of Candle Making and more...

November 2010 -- Wish List for Candle Making, How to Make Grubby Candles, and more...

October 2010 -- Getting to the Next Level, Making Mottled Candles, and more...

September 2010 -- Five Tips to Make Customers Fall In Love With Your Candles, Veggie Dip Candles, and more...

August 2010 -- Back to Candle Making, Summer Sand Candles

July 2010 -- Are You Selecting the Right Wax?, Beeswax Pillar Candles, and more...

June 2010 -- 5 Free (or low cost) Business Growth Candle Making Business Resources, Vegetable Wax Candles, and more...

May 2010 -- Create Your White Castle Opportunity, No Melting Required Candle Project, and more...

April 2010 -- How To Reduce, Reuse and Recycle When Making Candles, What To Do With Extra Candle Wax, and more...

March 2010 -- Why Color Is Important, Making Streak Candles Project, and more...

February 2010 -- Pillar Candles - What's Old Is New, Making Palm Wax Candles, and more...

January 2010 -- New Year, New Decade and New Candle Making Tactics, Textured Candle Project, and more...

December 2009 -- 12 Tips of Candle Making, and more...

November 2009 -- Tom Turkey on Candle Making, Candle Kits vs Buying Indidual Supplies, and more...

October 2009 -- Taking the Scary out of Candle Making, Snowball Candle Project, and more...

September 2009 -- 4 Quick Tips to Improve Your Candle Line, Layered Candle Project, and more...

August 2009 -- Is Big Always Better?, Cookie Cutter Candle Making Project, and more...

July 2009 -- How to Set Candle Prices, All Natural Beeswax Garden Flare Candle Making Project, and more...

June 2009 -- 5 Tips for Avoiding Margin Drain, Tri-Color Candle Making Project, and more...

May 2009 -- How To Select a Candle Wick, Chunk Candle Making Project, and more...

April 2009 -- Candle Making Ideas for Summer, Candle Making Projects, and more...

March 2009 -- Mold Techniques in Candle Making, A Simple Candle Project, and more...

February 2009 -- Setting the Right Mood Year Round, Tealight Candle Project, and more...

January 2009 -- Reacquainting Yourself with Candle Making Waxes, Tri-Color Candle Project, and more...

December 2008 -- 12 Days of the Candle Making Business, Candle Making Projects, and more...

November 2008 -- Candle Making Business Cliches, Miracle Molding Material Projects, and more...

October 2008 -- Candle Making Terms Explained, How To Make Mottling Candles, and more...

September 2008 -- Adding on to Your Candle Lines, How To Make Candle Luminaries, and more...

August 2008 -- Candles & Their Fragrances, How To Make Pillar Candles, and more...

July 2008 -- Sunscreen For Your Candles, How To Make Dipped Tapers, and more...

June 2008 -- Fall Candle Season Starts Now, Extraordinary Candle Making Project, and more...

May 2008 -- Green Candle Making, Green Candle Projects, and more...

April 2008 -- Recent Candle Industry Price Increases, Aluminum Mold Candle Project, and more...

March 2008 -- Straight Wax, Exciting New Candle Making Products, and more...

February 2008 -- Business Side of Candle Making, Ice Candle Project, and more...

January 2008 -- Basics of Blended Wax Candles, Rose Floater Candle Project, and more...

December 2007 -- 12 Days of Business, 2007 Candle Making Projects, and more...

November 2007 -- Show Time for Candle Making, Making Snow Candles, and more...

October 2007 -- Ready, Set, GO candle making, Candle Luminaries, and more...

September 2007 -- GREENING Your Product Line and Your Bottom Line…, One-Pour Candle Tins, and more...

August 2007 -- Candle Making's Center of Focus, Making Streak Candles, and more...

July 2007 -- The Latest in Candle Making Products, Votive Candle Project, and more...

June 2007 -- Setting Your Candles' Sale Price, Summer Candle Projects, and more...

May 2007 -- Determining Your Candle Making Costs, Using Extra Candle Wax, and more...

April 2007 -- Natural Wax Buzz Part 2, Layered natural candles, and more...

March 2007--Crucial details of candle making, Candle projects with no melting required, and more...

February 2007--How to choose a candle making mold, Making custom candle molds, and more...

January 2007--"Green" Candle Making, tri-color jar candle project, and more...

December 2006--Looking into the candle making future, 2006 candle projects, and more...

November 2006--Introducing...a candle making introduction, candle projects, and more...

October 2006--Prime time: candle wicks, taper candle projects, and more...

September 2006--Clearly still here:Gel candle making, one-pour tins, and more...

August 2006--Fragrance - the driving force of candle making, a new contest, and more...

July 2006--Planning your production, using granulated wax, and more...

June 2006--Our 35th Year, using aluminum candle molds, how much candle fragrance to use, and more...

May 2006--Summertime candle making, making natural lemon candles and more...

April 2006--Choose the candle wick, making tealight candles and more...

March 2006--Choose the right wick base, blending soy wax with paraffin, making palm wax candles and more...

February 2006--The roll of wax additives in a blended wax world, UV additives, making grubby candles and more...

January 2006--The secrets of soy wax candles, more ways to use candles, making soy wax container candles and more...

December 2005--Planning for the new year, announcing our new home, secrets about wicks, and more...

November 2005--Holiday candle making, ideas to sell more candles, making luminaries and more...

October 2005--Temperture issues when making candles, how to start making candles and more...

September 2005--Choose the right candle mold, ASTM safety standards, and more...

August 2005--Color and Fragrance trends, choosing the right candle making tools, and more...

July 2005--Planning for efficient production, Marketing your Candles, Making Swirl Candles, and more...

June 2005--New market trends in candle shapes and textures, Making Textured Candles, and more...

May 2005--The trends and science of candle fragrances, Making Mottled Candles, and more...

April 2005--How to select the proper candle wick, Top Colors, Making "Earthy" Chunk Candles, and more...

March 2005--Selecting the right wax Part III, Our Top Waxes, Making Floral Candles, Our History and more...

February 2005--Selecting the right wax Part II, Our Top Fragrances, Making Fruit Candles and more...

January 2005--Selecting the right wax, Using blended wax, Coloring wax, Making Layered Jar Candles and more...

December 2004--All about candle making fragrances, Making Grubby Candles and more...

November 2004--Choosing Color for your candle making, Making snowball candles and more...

October 2004--Candle Making Busy Season, Making Palm Wax Candles, Speeding Up Candle Production and more...

September 2004--Candle Wax Melters, Making Sense of your Candle Scents, Making Taper Candles and more...

August 2004--Getting Ready For The Season, Using Votive Pins To Make Votive Candles, No Melt Candle Making and more...

July 2004--Some History & What's New, Paraffin Myths, Making Golf Ball Candles and more...

June 2004--Choosing the Right Candle Wax for Your Needs, Making One-Pour Tins and more...

May 2004--Investigating New Products, Burn Testing, Making Freestanding Gel Pillars & Novelties and more...

April 2004--Candle Making Trends, Rolled Candles with Beeswax Sheets, Making Taper Candles and more...

March 2004--Color Theory & Techniques, Floating Candle Molds, Making Tealight Candles and more...

February 2004--Mold Techniques, Computers and Candlemaking, Making Easter Egg Chunk Candles and more...

January 2004--Marketing Natural Wax and Paraffin Candles, Layering Natural Wax Candles and more...

December 2003--Holiday Greetings, 2003 Year in Review, The 6 P's, Making Icicle Candles and more...

November 2003--Building Your Candle Product Line, Making Holiday Ornaments & Soap-on-a-Wick and more...

October 2003--Marketing Your Candles, Polyurethane Molds, Making Lemon Candles, and more...

September 2003--Packaging & Labeling, Essential Oils, Making Rolled Pillars with Beeswax Sheets, and more...

August 2003--Using Palm Wax, Increasing Your Profit Margins, Using Aluminum Molds, and more...

July 2003--Ultra Violet Light Absorbers, Reducing Shipping Costs, Dipping Techniques, and more...

June 2003--Choosing the Right Wick, Using a Wick Stick, Making Floater Candles, and more...

May 2003--New Products Review, Pouring Temperatures, Finishes For Your Candles, and more...

April 2003--Selecting Paraffin, Natural and “Hybrid” Waxes, Using Pillar Pins, and more...

March 2003--Selling & Marketing Candles, Making it Easier to Make Pillars, Wax Art Crystals and more...

February 2003--Pouring Temperatures, Votive Tips, Making Grubby Candles, and more...

January 2003--Candle Making Safety Tips, Instruction Labels, What To Do With Extra Wax and more...

December 2002--Polycarbonate Molds, Making Clear Snowball Candles, and more...

November 2002--Candle Making as a Second Language, The Story of Chandler, Natural F Wax, and more...

October 2002--Candle Making as a Second Language, Projects Review and more...

September 2002--Accessorizing Your Manufacturing, Making Clear Pillar Candles, and more...

July/August 2002--Making Cinnamon Roll Candles, Clear Pillar Base, New Products, and more...

May/June 2002--Back to Basics, Making F Wax Candles, and more...

April 2002--Making Streaked Candles, Wax 101 part 3: Natural Wax, and more...

March 2002--Making Crackled Candles, Wax 101 part 2: Gel Wax, and more...

February 2002--Making Easter Egg Candles, Wax 101: An Overview, and more...

January 2002 --Review of 2001, Frosty Snowman Candles, New Products, Safety Info and more...

December 2001--Botanical candles, making white candles white and more...

November 2001--Chunk candles, clearance sale!, candlemaking books and more...

October 2001--The new candle market, choosing gels, votive wicks and more...

August 2001--New products, new location , new web site and more...

July 2001--Selling & Marketing Candles (part 3), Candle Burn Times and more...

June 2001--Selling & Marketing Candles (part 2), UV Light Absorbers, Wax Additive Recommendations and more...

May 2001--Selling & Marketing Candles, Burning Instructions, Selecting Sustainer Bases and more...

April 2001--Natural Waxes, Candle Burn Times, Wax Pouring Temperatures and more...

March 2001--Making Wax Inserts, Blended vs. Non-Blended Waxes, Colors, Fragrances and more...

February 2001--Whipped Wax, Wax Art Crystal Wax, Gel Candles, Using Containers and more...

 

 


 


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The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



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