Candle makers learn quickly that people purchase their candles because of the fragrance it delivers. However creating a balance on correct fragrance load (a.k.a scent load) and still selling the candle at a competitive level can be a very tough subject and one that everyone has varying opinions on.Fragrance load is the percentage of fragrance added to the wax
Adding more scent than you need is not always the answer and will be costly and may not be necessary. Fragrances do have what is commonly referred to as the point of diminishing returns; you are adding more fragrance, but it does not result in a better product.
For many candle makers, the tendency is to add more fragrance because you think there is not enough. The best thing to do is test your different formulas with friends and neighbors. Be sure to evaluate the fragrance in a location other than where you pour the candles. Fragrances can easily take over the room when you pour your candles. When you then try to smell them, your ability to sufficiently evaluate can be compromised. Also, it is very difficult for you to judge your own finished product.
When smelling a fragrance for too long, your senses become dull and you become accustomed to smelling the fragrance at stronger doses. While it can be hard to let other people help you determine if your candle smells strong enough, it is critical to finding the right fragrance load.