En-Light-ener" October 2001
Candle Making Newsletter
to the En-light-ener, Candlewic's newsletter for the candle making
wish to thank everyone for their continued support and positive
feedback that we have received regarding our new website and
newsletter. We truly appreciate these comments and it helps us
to address the various needs of our customers. As you may have
noted, our product line continues to grow to meet the continued
changes in the candle market. Because our business is devoted
solely to the candle market, we are able to address any needs
you may have as a candle maker.
The New Candle Market
It is no secret these days that the candle market has become more competitive.
Retailers and consumers have become “price sensitive” on many type
of candles. One of the essential requirements to grow a candle company in this
new market is to expand your product offering. This will assist to grow your
company in two ways. First, it allows you to grow the products that you are
offering to your existing customer base; and secondly it allows you to market
to new accounts, which previously where not purchasing your products.
days, many of the non-traditional candle retailers now offer
some type of candles to the consumer. Supermarkets now offer
candles in three or four different departments, hardware stores
now carry a line of candles, health stores and even the local
stores selling tobacco products offer candles. With these “new” retailers
you can, in many instances, cater your new products to those
new product offering can be as simple as offering a new line
of fragrances, filling new containers or providing new shapes
or sizes of pillars. Popular sizes now include squares and octagons.
And in the very near future, Candlewic will offer a new 3-inch
aluminum ball mold that’s sure to create a lot of interest.
your specialty has been in filling containers, you may now want
to look at offering a small line of pillars and/or votives. While
many candle companies struggle to find a cost-effective means
of producing votives, they have almost become an essential offering
because it is a product the consumer can purchase as a “test” of
your candles. This may lead to future sales of larger containers
and pillars. For some candle companies the votive has become
the equivalent of a “loss leader.”
ways of expanding your product offerings include exploring new
types of candle products. These would include natural wax candles,
gel candle, special quartz-look waxes (Astorlite Q) or some of
the past types of novelty candles which are beginning to make
of these products offer unique opportunities for the smaller
candle companies to utilize their strong attributes such as the
ability to react quickly to hot trends, capture local interest
and fully utilize the artistic ability of their staff. The gel
candle is the best example to identify. Candle companies can
create candles to match the local economy, beach designs can
be very popular, fruit candles and flower gel candles in coordination
with local events are always popular.
use of natural waxes in your candle allows you to take your products
to a whole new market. The offerings in natural wax continue
to expand. It now includes products such as beeswax (yellow and
white), soy based waxes (votive and pillars), palm based waxes
and newer products such as Astorlite Q and Astorlite P.
of the important things to note when expanding to some of the
newer products is that there will be a new learning curve required.
Each of the products identified above have different manufacturing
requirements and burning issues than standard paraffin candles.
Always make sure you review the manufacturing requirements of
each and test burn your finished product.
the upcoming issues we will focus on some of the unique candles
that have been made in the past and some of the popular themes
that can be introduced today. Some of these products include
chunk candles, ice candles, sand candles and embed candles using
more information or to purchase products mentioned here use these
HOW TO KEEP THE WICK CENTERED IN A VOTIVE
One of the most common concerns of companies hot pouring votives is how to
keep the wick centered in the candle. We would offer some of the following
Use a pre-wick assembly with a 33 mm sustainer base. Sometimes
called a self-centering sustainer base, this fits perfectly in
the bottom of the votive cup and ensures that the wick remains
- Use a votive pin (M-63-P) which will ensure that the wick is centered through
the entire candle. An added advantage to this is that it will also allow you
to use a cotton, paper or cordless wick.
- Many of the large candle companies will drill the candle after it is completed.
This offers the same advantage as above. In order for this method to be effective
it will require the right equipment.
How Do I Know Which Gel To Use?
Penreco offers three different grades of gel in their Versagel line: Low Density
(CG-1), Medium Density (CG-2) and High Density (CG-3). The type of candle you
are making, amount of fragrance you anticipate adding and in some instances
your shipping destinations will determine which gel you should use. In general
the CG-1 allows the smallest quantity of fragrance to be added (2-3%), but
with larger wicks it will allow the largest burning pool in the candle. One
concern when using this product may be shipping during warmer months. The CG-2
allows about 3-4% scent be introduced and seems to work best for wax embeds.
The CG-3 allows 4-5% scent be introduced but because of the density even using
the largest size wick will only allow a burning radius of about 2 inches.
more information or to buy candle gels online, go to: http://www.candlewic.com/gels.htm
What Is Causing “Sweating” Or Beads On Top Of My Candles?
Generally, when you are getting liquid beads on top of the candle or the inside
the glass container it is the fragrance which is “leaking” out of
the wax. If you are already adding Vybar, increase the usage slightly, if you
are not using Vybar start by using a small percentage--somewhere between one-half
and one percent. You may also want to decrease the amount of fragrance used
in the candle.
solution if the candle is sweating from the scent is to try using
the Scenti-Masterbatch, a patented, solid fragrancing system
designed for heavy scent loads. This could solve the problem
without adding Vybar and you could actually increase the fragrance
level rather than reducing it.