September 01, 2003

Don't Judge a Book By Its Label

Welcome to the En-light-ener, Candlewic's newsletter for the candle making community. We'd like to thank you for your continued interest in this newsletter. If you have any suggestions for topics you would like to have us write about, please send them.


Don't Judge a Book by its Label
The old adage may ring true for books, but it is quite the contrary when it comes to labeling candles for retail sale. There is a lot more to a candle’s label than meets the eye. Aside from burning quality, the label is the one chance that a candle maker has to communicate with the purchaser or the end user of the candle. Although it may not cost much, the label is a very important aspect, and actually has a lot going on within that tiny piece of real estate on your finished product. It is a place for branding your candle, announcing features and benefits, safety instructions, information pertaining to flavor and size, UPC codes, contact information about the candle maker, website, and anything else that helps sell candles.

Shipping Carton
The first thing your customers* see is the shipping carton when they receive your candles (*customers are people who buy from you directly, while consumers are the end user who burns the candle). Although many candle makers do not put much effort into their shipping cartons, sometimes it is necessary to pay attention to them. Be sure they are not covered with wax that may accidentally end up in your customers’ store carpets. Make the cartons and their contents easy to identify when the cartons are in the stock rooms, so they can easily know how much of your product they have on hand. Be sure to include re-order information and pertinent web address information.

If you do nothing else, starting October 15th, 2003 there is a label that all candles using zinc cored wicks must have on the shipping cartons when being shipped to customer/retailers. If you are using zinc-cored wicks, you must put a label that states “Conforms to 16 CFR 1500.17(a)(13)” on the outside of the shipping container. This label does not have to be on each candle. If you are shipping an entire pallet of candles, the label only has to be on the pallet – not each carton. If you have further questions, please contact The Consumer Product Safety Commission (CPSC) at www.cpsc.gov or speak with the National Candle Association, and they can offer you more details.

Candles
The label that is applied to the actual candle must satisfy a few basic requirements. It should fit neatly on the candle, will not cause risk of fire, does not turn black from the heat of the candles, and must contain all of the elements that satisfy the requirements set forth by your insurance company in regards to safety. Beyond that, it is up to the candle maker to use the label as a chance to communicate with the consumer.

Always be truthful in the claims or ingredients you put on the label to promote good will and protect yourself from legal issues! It is a great idea to communicate product attributes that make your candle unique, such as extended burn times, quality or natural ingredients, and percentage of profits that go towards good causes. If you have a web site or toll-free number that consumers may use, be sure that gets on the label as well. Little things sometimes make a difference such as being made in the USA, contains no lead, or the use of essential oils will help boost consumer confidence when deciding which candle to burn.

Always keep an eye out when you are in grocery stores or department stores to see how large manufacturers of non-candle related products label their products in hopes to discover a neat idea. Another way to help distinguish your flavors is to be creative with names by naming ordinary scents after appetizing or familiar aromas. Instead of using the scent “orange”, try “citrus explosion”, or instead of “baby powder” try “newborn miracle”. A good label will be concise and informative, yet not too busy. Balancing out the components while getting the message across is the key to having a successful label.

Property/Plant/Equipment
Remember, you and your employees are representing your candle line, so why not label them too? When making deliveries, wear a shirt with your logo on it and put your logo/contact information on the delivery vehicle (magnets can be used on the side of personal vehicles). Always smile and be courteous when making the deliveries. Be sure to “label” your facility with a nice sign that shows pride. If you and your employees emit a sense of pride in your candles, potential consumers will pick up on the aura.

CHANDLERS CORNER

Hi! I'm Chandler!
I can help you
learn how to make candles.

What is so Essential about Essential Oils?
Now that Candlewic offers essential oils, many people ask me what are they, and why would somebody need to use them. Essential oils are oils that have been extracted from various species of flowers, fruits, herbs, and plants. Many people consider essential oil from plants, herbs and flowers as a very precious substance, because the oil is an easy to use way to get the essence of a particular plant without having to process the plant your self. Essential oils are used in infinite ways by many different cultures around the world. Depending on the type of oil, there are many medicinal, therapeutic, and homeopathic uses for oils.

Candlewic’s line of essential oils is ideal for making truly natural soaps and candles. When using the essential oils in your candles and soaps, be sure you communicate to your customers that essential oils were used so customers realize why they may be paying a premium for your product. Other uses for essential oils include aromatherapy diffusers, potpourris, a few drops added straight into bath water or Jacuzzi water, massage oils (mix roughly 10-20 drops of oil to 1 ounce of pure vegetable oil), and creating your own perfume (15-25 drops of an essential oil to 1 ounce of water in a mist spray bottle). The list is endless.

Why are they so expensive?
Essential oils are pure and natural – they are not synthetically made in a laboratory. Depending on the plant and extraction process, it takes a lot of plant matter to make a small amount of oil. For example, it takes roughly 200 pounds of lavender flowers to produce 1 pound of lavender oil. That is 200 pounds of lavender flowers that could be used for all sorts of other uses such as teas, pillows, and soap additives besides oil extraction. When you buy one pound of essential oil, you are actually purchasing 200 pounds of lavender – but without having to extract the oil yourself.

Quick Facts:

When adding fragrance or additives, the following table will help guide you with any amount necessary (for example to reach 8% simply add the 5% + 3% = 8%)

1.1% = 5 grams per pound of wax
2.0% = 9 grams per pound of wax
3.1% = 14 grams per pound of wax
4.0% = 18 grams per pound of wax
5.1% = 23 grams per pound of wax
6.0% = 28 grams per pound of wax



September 2003

PROJECT:
Beeswax Candle Sheets
Fun, Easy, and Profitable.

Making hand rolled candles from beeswax sheets is both fun and profitable. They do not require melting the wax, so kids can join in on the fun as well (kids are allowed to make them, but adult supervision is required to burn them – sorry kids). You can make pillars, votives, tapers and shaped novelty candles all from the same sheets. The possibilities are endless and only limited by the candle maker’s imagination. The following project is to help get you started on the basics, but you will find that once you start playing with the sheets, it is amazing to see the unique candles that can be made. Future issues of the Enlightener will contain more advanced projects, so learn the basics now.

Basic Rolled Pillar

Ingredients:
Beeswax Sheet
Square Braided Wick

Step 1
Warm the wax sheet slightly with a hair dryer (if necessary). Warming the wax will make it easier to work with in cooler room temperatures. Just a slight heat is needed – do not melt the wax.

Step 2
Cut sheets long ways so the width of the newly cut sheet will be the height of the finished candle.

Step 3
Place sheet shiny side down, and position wick as shown below. The wick should be offset ½ inch so it extends ½ inch past the top and ½ inch from the bottom.

Step 4
Carefully fold the wax over the wick trying to keep the edge as round as possible and keep rolling firmly like you would roll a sleeping bag or like how paper towels are rolled around the cardboard tube.

Step 5
Keep the top and bottom of the wax even as you firmly roll the wax. The end result will be a tightly rolled candle with a flat top and bottom that looks sort of like a fire cracker. You can add more sheets to make the diameter of the finished candle as large as you want butting the ends of each sheet as you go (do not overlap – but them up against each other nice and straight).

Step 6
When the last sheet has been rolled, press the last seem down tightly against the candle with your thumb and it is ready to light.

The possibilities are endless. You can alternate colors, creatively cut the sheets at angles so the outside wrap spirals up the candle, and even use a cookie cutter to cut shapes out of the outer wrap. Some examples of the above project can be seen on our web site by clicking here.

 

Candlewic Now Offers
Soap Making Supplies!

We are excited to announce that Candlewic now is offering Soap Making Supplies in addition to our Candle Making Supplies. We know many of you produce both candles and soap, so we hope this makes your shopping and buying process more convenient. When you're finished reading the newsletter, go to our web site and take a look!

As an Introductory Special, we are offering FREE SHIPPING* on your soap products when you order $50 or more of soap products. (Candle making products are not included. Be sure to read the sale details.)

*Shipping charges will appear in your cart, but we will refund the shipping on your soap making products if you order $50 or more of soap making products.

 

New Site Feedback Contest Winner!
We were overwhelmed with the response to our new site feedback contest. There were many kind words and several very good suggestions that we are working on for future improvements.

The winner of the Candlewic gift certificate, selected randomly from all entries, was Lisa Atkisson.

 
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