What about Me?
Why color is important.
Many of us in the Candle Industry spend a great deal of time selecting,
sniffing and discussing fragrances because it seems to be what we intuitively
feel captures the consumers attention and draws them to our products.
However it will surprise many of you to know that the single most important
feature that attracts consumers to a candle is it’s most obvious
characteristic…it’s COLOR, which creates visual stimuli and
evokes emotions in the beholder.
advantage of color is that it can be as easy as you desire
or packed full of complexity as is exhibited by many of the
large Consumer Product companies who are driven by process
laden complex scientific formulas. In any consumer product,
packaging or advertising company the discussion of what colors
to use is a key focus with a tremendous amount of analysis
required in the decision process.
The large consumer products and fashion industry companies
rely very heavily on Pantone, Inc. to help determine the
latest trends in color. Pantone, Inc. is the global authority
on color and provider of professional color standards for
the design industry. They are able to identify color trends
well before they arrive on the “retail scene”.
These trends are extremely important to the textile, clothing,
automobile and home accessory industries (the latter to which
candles are a part of). It is imperative for these industries
to be able to anticipate, well in advance, what color trends
will evolve because of their very long lead times associated
with bringing a new product to market.
A tremendous advantage, for us being a smaller company than
the goliaths, is that we can react immediately to changes
and trends in the marketplace and instantaneously adapt,
to provide new colors, no matter what the pantone. The perfect
example is our quick turn around last year in bringing the “Earth
Tones” forward so our customers could meet the consumers
craving for Rust Brown, Cream, Artic Blue and Olive.
Once you the candle manufacturer decide on the color for
the candle, the next step is to determine how the wax will
be dyed. The choices can be as follows:
Dye - In general liquid dyes are very highly concentrated
products, which require that they be used in small percentages.
They are most effective when used in 50 pound or greater
batch sizes. They are highly cost effective and allow for
easy solubility in wax and gel formulations. Due to their
high concentrations it can be difficult to ensure color
consistency when working in smaller batches below 50 lbs.
EVO liquid dyes provide the most effectiveness, providing
a pleasant, mild scent and compatiblity with all paraffin
wax, soy wax, gel wax and blended waxes.
Blocks - These come pre-measured in ½ ounce
blocks that are great for mixing in to small or large batch
sizes. Each of these concentrated blocks will color between
15-20 pounds of wax. Color blocks are perfect and easy
to use if you are mixing in pouring pots, turkey roasters
or double boilers.
Dyes - Extremely concentrated and usage is generally
reserved to candle manufacturers that are working with
mixing batches of 250 pounds or greater. For example, in
some instances a ¼ ounce of powdered dye can color
over 100 pounds of wax. So you can imagine the problems
you would experience if you tried to mix smaller batch
The advantage of using any these methods is that you can
get to any shade required by increasing or decreasing the
As always we are committed to following the market place
closely to address what “hot” colors are trending
and develop them so you can provide your customers the freshness
they crave in color assortment and selection.
What are some holiday projects for groups
to work on?
As we approach the holidays, groups and organizations are
actively engaged in crafting activities, and so I am asked
this question quite often.
In general, there are several creative group projects, which
are ideal for any age group. I have listed them along with
the links for previously featured projects.
In order to get the most out of a project, it is always
best to engage in products that do not require the wax to
be heated and ones which the participants can take the project
home when completed. Some of my favorite include the following
Holiday Ornaments & Soap-on-a-Wick
Beeswax Candle Sheets -- Fun, Easy, and Profitable
Candle Making Made Fun...Wax Art Crystals
It's hard to believe, but winter
will soon be upon us -- if it's not already in some
areas. One of the most appropriate candles for the
winter season is the snowball candle. What is also
nice about this candle is that even after the holidays
have passed it will not look out of place in your
Polycarb Ball Mold or Groove
cm) – 2/0 wick
Scent Squares – Peppermint
Place wick in ball mold. Melt wax and add peppermint scent to wax
as desired. Pour your candle, referring to page 3 for detailed
instructions. Allow candle to cool and then re-fill depression
in the center of the candle. Cool completely and remove finished
candle from mold.
Add peppermint scent and 1 teaspoon (5 ml) of glitter to 1 to 2
cups (250-500 ml) of melted paraffin wax and stir. Place melted
paraffin in a deep bowl. Cool wax until a thin skin forms over
the surface of the wax. Then, using an electric mixer or egg
beater, whip melted wax until it becomes light and fluffy.
Now, you must work QUICKLY. The whipped wax will cool quickly and
become hard and unmanageable. Apply the whipped wax to the outside
of the ball candle with a fork. Cover the whole candle in this
manner, holding the candle by the wick so that you can work on
the entire candle at once. Be careful! The wax can still be quite
hot at the beginning of this process. If wax becomes too cool
to work with, reheat and whip again.
For more great projects like this one, please check out our Candle
Basics Book (item BK-8) with over 50 great projects. You'll find
it in the books
section of Candlewic.com
|In this issue of the En-Light-ener
we discussed in depth color. But did you know
that color selection can tell us a lot about
Stable, Provides security, Dependable,
Fun-loving, Lively, Spontaneous, Flexible,
Carefree, Hands on
Tough-minded, Powerful, Efficient, Usually
right, Possesses deep knowledge
|Blue – Warm,
Compassionate, Romantic, Idealistic