What are Moonlight Path, Passionate Kisses and Cool
Water? If you answered themes for this year’s Prom
you may be asked by the host, "Is that still your final
answer?" A trip out to review some of the larger candle
retailers will tell you that these are actually names of
some of the best-selling fragrances for candles.
Fragrances for candles have come such a long way in a relatively
short time period. Years ago, traditional fragrances such
as Strawberry, Cinnamon and Rose were always the best sellers.
Consumers have always like those fragrances and will continue
to enjoy these “standard fragrances.”
In today’s environment a fragranced candle can be
so much more to a consumer. There has always been scientific
evidence that identifies pleasant scents can create positive
emotional experiences. As candle manufacturers you should
try to capture these with your customers.
Candlewic has a huge selection
of scents including 56 brand new ones that we
What should Cool Water smell like? It is actually a cooling
blend of lavender and the freshness of bergamot. When your
customers smell this candle any number of experiences will
race through their minds. The first trip to the local creek
with their family, summer camp or reading a book on a hill
top overlooking a quite lake. The emotions and experiences
will be endless
As a candle manufacturer, think what you can create that
could be your signature fragrance. For example, “Life’s
Harmony” which could be a delicate blend of roses,
calla and lilly.
Another trend is exotic fruits, natural elements and florals
in newer and even more complex combinations. For a first-hand
look at this trend try the newly introduced Bamboo Musk which
is fresh and refined, fragrance containing a harmony of hesperidic
notes including bergamot and lemon, delicately balanced with
a base of Ylang and soft musk notes. This and many more new
exotic smells will be arriving on the market.
Driving the fragrance trend is always colors. Some of the
hottest colors include citrus orange, golden yellow and watermelon
red. Matching fragrances to these colors will support the
growing popular fragrances such as cucumber-melon, tangerine
peach and more tropical based fruits.
Another hot trend coming forth is the harvest hues, which
include pumpkin color, gold wheat and glazed ginger. With
these colors the fragrances which should prove to be popular
will be; Oatmeal, Milk and Honey, Mulberry Spice and Nutmeg
article on fragrance trends would be complete without at
least identifying the growing trend of layered candles. These
candles are unique because you can get multiple fragrances
out of the same candle. Each layer can be a new experience
for your customer. Your problem with this candle may be fitting
all of the exciting fragrances on your label: how about Black
Raspberry Vanilla, Warm Vanilla Sugar and Blackberry Sage
Tree. So many great fragrances, not enough room. Check out
the January 2005 issue
on how to make these exciting layered candles.
At the recent National Candle Association many attendees,
including myself were presented with what may be one of the
newest concepts in sales. MRI’s are starting to be
used to determine truly what individuals desire. By using
MRI technology companies are starting to identify truly what
is pleasing by reviewing the brain wave activity.
I sure hope that I am not part of that marketing study they
may find that I am just too Vanilla.
|We still have many fragrances available
at half price and beeswax
sheets at just 50 cents per sheet.
Is 5-6% fragrance enough for my candle?
This is always a difficult question to answer in that
in most cases only half of the information is available.
While many fragrances suppliers have tried to simplify
things and identify that it is the right amount the reality
is there are different strengths of fragrances. Some manufacturers
may purchase for lack of a better term “more concentrated” fragrances
where they may only need to add 2-4% to achieve good scent
throw. Cheaper fragrances on the market may actually need
6-7%. In addition the fragrance itself may dictate if that
percentage is the right load, a Cinnamon is generally very
strong and you may be able to use a little less, whereas
a lemon may need more to achieve the same scent throw.
Each scent and candle will require different amounts.
The 5-6% is really a good basic number to use. One other
quick note on fragrances adding more fragrances such as
8-9% does not automatically mean you will have the strongest
smelling candle. Candle fragrances do have a point of diminishing