December 01, 2005

Is It Really 2006?

On behalf of the Candlewic Company we truly wish to thank all of our customers who made 2005 a truly exciting and rewarding year. It seems every year goes faster than the previous and this year was no exception. We hope you found our newsletter informative and we have much more planned for 2006. We encourage questions, suggestions and anything else you would like to see included in the En-Light-ener.

For those who got to know us, we thank you and look forward to being your trusted supplier in 2006. Candle making has literally been a life passion of our family. Dave and I grew up as our company grew up and our success has been built on a model of fun and creativity through making candles. We will continue to use that model and we believe you will find our plans for 2006 to be bigger than ever.

What we find most rewarding in writing our newsletter is that it seems no matter what level of candle maker you may be there is always something that most readers can get out of our publication.

 

Thank you again.

Bill and Dave Binder


Is It Really 2006?
Depending on where you are in the Supply Chain most companies and individuals have pretty much been able to determine what “type” of year they had in terms of sales. Of course if you are a retailer we are hoping you will be busy up until 6 p.m. Christmas Eve.

While it is hard at times to fully focus on business during this joyous part of the year it can be an important time for many business especially the candle business. Many people wait until New Years to make their resolution to go to the gym, but there are three business exercises that you should consider between now and the end of year that can be done to make sure you start 2006 on the right foot.

There is not a better time than now to begin your review on product sales, evaluating which products were hot, which products seem to have run their course and what products your customers asked for and you were not able to produce. In many instances this information is still fresh in your mind and in the case of products not selling they are probably staring you in the face from their warehouse or retail shelves.

Start by breaking down your sales on individual products and begin identifying the non-selling items, the slang many people use is the “dogs” of your line. (I am not sure why they use this term, especially when a dog is man’s best friend). In most businesses the “80-20 Rule” applies, 80% of your business comes from 20% of your products/customers. Focus your efforts in 2006 on the 20% products/customers that is giving you the real value. Regarding your “dogs,” plan on eliminating them in 2006 and replacing them with new and exciting products. This does not always necessary have to be new shapes, designs or containers. It can be as simple as a new fragrance or even new color/scent combinations.

The next step in preparing for 2006 will require quick action on your part. That is to reduce your inventory on items directly associated with the holiday season. Some of the most effective means in doing this is to offer deep discounts. While offering deep discounts may result in losing money on the candles, you will get more than you will if you hold onto them hoping you can sell them later. Inevitably, these unsold candles will take up valuable floor space for your new spring products. It is well documented that the day and week after Christmas is almost as big of a business as holiday buying, so use that time to your advantage. Once the New Year commences consumers’ buying patterns change.

In some instances where possible you may try changing the name to extend the shopping life of the fragrance. If you offer a “Christmas Essence” changing it to Pine or Winter Wonderland may extend the selling life of the candle.

Another possibility is donating them to a charitable organization that could get some use of them during the holidays. By doing this you will be contributing to a worthwhile cause and you may want to check with your accountant to see if it could become a tax deduction for you.

Another way is to give them away directly to the community. Take 20-30 candles with a nice bow to your Church, your spouse’s work or neighborhood holiday party and give them to individuals who may not necessarily know that you make candles. They would be very appreciative of this gesture and may be more inclined to purchase your candles in the future.

The week between Christmas and New Years is also when you should do an accurate inventory on all of your materials. By assessing your sales, you can then determine what of the remaining inventory to let run out and what to stock up. Depending on the size of your business inventory plays a huge part in the decision making process.

So in between the Egg Nog, Christmas cookies and parties make sure you take the steps to kick off 2006 in the most effective manner possible.

CHANDLER'S CORNER

Hi! I'm Chandler!
I can help you
learn how to make candles.

How do I keep my wick centered in the candle?

For votives you have several options: the wick pin is an excellent way to ensure the wick is centered in the candle. An added feature of using the wick pin is that it allows you to use other wicks such as cotton, flat braided and round wicks in the candle. Another option with votives is to use the 33 mm oblong clip. This clip fits perfectly at the bottom of the candle and ensures your wick will stay centered at the bottom.

With jars and container candles, it is a littler trickier but the Glue Dots are an excellent way to keep them in the center of the container at the bottom. To ensure they are straight throughout the candle secure the wick on top of the container with a wick bar or other securing bar.

It is very important for the safety of the burning candle and performance that the wick is centered in the entire candle. When the wick is not centered it can waiver over to the sides of the glass container making for intense heat in a confined area.

 


December 2005

PROJECTS:
2005 Recap

Looking for some project ideas for 2006? Just check out all of them we did in 2005!


NEW HOME
As we approach the end of the year we are very excited about the “new home” our website has found. Sometime between now and the end of the year our site will be hosted on a different platform. The layout of the website will not really change but the features of this will be of tremendous benefit to you.

Convenience
Your general information will now be retained (if you desire) so that when you return you will not have to type in all of the basic information such as mailing shipping address and telephone number. Also, your previous orders will be stored, so you can veiw them and quickly create a new order based on a previous one.

Promotions
You will now actually see in your cart the wonderful savings our promotions bring. When the promotion is buy one get one free, you will see both in your cart. You will even get special promotions geared to your specific needs.

We sure hope Chandler likes it there!


Fast Fact...

It seems many businesses have unique terminology that we all assume everyone knows the definition or meaning but that is not always the case. We have included a couple more that you may or may not be familiar with.

BOGO - Buy One Get One Free

SKU - Stock Keeping Unit. A common term for a unique numeric identifier, used most commonly in online business to refer to a specific product in inventory or in a catalog.
Black Friday - (1) A day commonly referenced in which retail stores have enough sales to put them "in the black" (2) an accounting expression alluding to the practice of recording losses in red and profits in black.

UPC - Universal Product Code this is the small bar code you see on all retail items. This help the retailer identify specific items. Every product has its own unique UPC number.

RFID - Radio Frequency Identification. If you have not heard already this will be the very hottest topic in the retail world for 2006 and beyond. This technology will help manufacturers and retailers track products through the entire supply chain process, identify to the cash register the price and much more data than ever available. Note: When fully implemented check out will take less than 15 seconds.

Crafter's Site Special Offers

At Soap Expressions/ Country Lane Candle Supply, you can get free shipping AND a free book when you place your order before the end of the year. Just get your promo code here and stock up for 2006!

 

View All

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