Special Holiday Edition.
What better time than the upcoming holidays to experience
the excitement of candle making. For those who make candles
for a living this time of year is exciting as your product
is very much in demand. If you are just learning to make
candles, there is not a better gift than one that is hand-poured
and can be shared with friends, relatives and co-workers.
The winter holidays generate more demand for candles than
any other time of year. Candle companies are featured in
business, local and trend sections of newspapers more than
any other time of the year. Magazine articles and television
shows feature decorating homes for the holidays using candles.
Since you have signed up for our newsletter it is obvious
you have some interest in candle making so we intend to find
something to excite you.
If you are a candle company, now is the time to get your
name out to your current and future customer base. In addition
to the short-term benefits of this exposure it should translate
to future business as well. Because of all of this excitement,
be sure to send press releases to the local media outlets
letting them know what you do and highlight new products.
Outline your attributes such as, hand-poured, heavily fragranced,
blending of your own fragrance combinations and I am sure
there are many more, which make your candles different than
the standard products found in grocery stores and other retail
If you are featured in the press, be sure to use the highlights
of the article on your website, sales flyer and other marketing
materials. You may also want to use the opportunity to contact
local retailers letting them know your candles were featured.
Another suggestion may be to contact your local business
center and possibly donate luminaries (see this month’s
project) for their use. Be sure to place your label on each
bag so that your name can be prominently displayed especially
in “downtown” districts.
Use this time of year to give candles as gifts to teachers,
neighbors, troop leaders and coaches. They will appreciate
the gesture and may help with one of the strongest marketing
techniques--word of mouth.
If you have always wanted to make candles and have not done
so yet now is the perfect time to begin this exciting craft.
Not only will you have fun making candles but you will also
have excellent gifts, centerpieces or room decorations.
you have never made candles before we offer excellent resources
from Chandler (learn
the basics now) to our sponsored site Lets
Make Candles and even several good beginner books. You
will want to start off fairly simple by limiting your production
to container candles with a couple of popular holiday fragrances.
Kits are always a good starting point as well.
If you don’t have time to learn to make hand-poured
candles, there is even the opportunity for you to get into
the wonderful world of candle making.
Rolled beeswax candles are making a quite resurgence. These
candles are easy to make and create wonderful looking pillars,
votives, tapers and even holiday ornaments. Beeswax
sheets are available in 8½" x 16" dimensions
and are 100% natural. For most applications you warm the
sheets with a blow dryer, place the wick on the wax and roll
until the desired diameter is achieved. These sheets are
great projects for boy scouts, girl scouts, school groups
and holiday festivals. Help your kids make these and they
make a wonderful gift for their teacher.
we have not piqued your interest yet then how about trying
wax art crystals to make candles. This process of candle
making is as simple as taking granulated
wax and pouring into the container and then inserting
a wick. We have even simplified the process further by offering
three selections of granulated wax that are even scented
for the holidays. This product is also very well suited for
group projects and easy to make candles with no melting required.
If you have not already done so, now is the time to leap
into this fun, exciting and dynamic industry. If you have
not read about us yet, our
company was started as a Cub Scout project making candles
in the Binder basement so we all have to start somewhere.
How can I sell more candles?
As candle makers become proficient at their trade and
exhaust their friends as potential customers I am always
asked how to sell more candles. We have covered this topic
on a couple of occasions (July 2005, March 2003) but the
holidays do offer a few more opportunities in addition
to general peak interest. During the holiday season, churches,
civic associations and schools have Bazaars and Craft shows.
These events typically are inexpensive to get an exhibit
table and will have neighbors and friends walking around.
Be sure to highlight that you are a “neighbor” or
that your product is all hand-made to gain special attention.
Many schools and groups engage in holiday festival activities.
Offer to teach them to make candles. Then offer coupons
for discounts on your candles.
Many downtown districts have a store that is closed for
the winter, e.g. ice cream shops, surf shops and swimming
pool companies. Contact the owner of these shops and see
if you could possibly sublease the building for 1-2 months
and set up a small candle shop.
Develop relationships with floral shops to possibly develop
a consignment relationship to include candles with particular
flowers or arrangements.
No marketing suggestion would be complete without mentioning Ebay as
a source to sell candles. One suggestion is rather than just sell your
candles make it a complete package, i.e. in a gift basket, maybe include
soap and/or candle holders.