September 01, 2009

4 Quick Tips to Improve Your Candle Line

 
 

4 Quick Tips to Improve Your Candle Line

Hard to believe summer is weeks behind us and for many it seemed like there never really was a summer and before we knew it everyone was talking about “Back to School”. The good news with summer being over is the holiday buying season is rapidly approaching. This past summer was tough for many retailers but there was some encouraging news that retail did grow a modest 1.1% for the month of August.

If you have not started, now is truly the time to really jump start sales and add new products and "reposition/market" your lines. Some of the suggestions can be simple little editions to your line while others may require a little more testing and product development. As all businesses have learned you are no longer able to just hope that what you were doing in the past is enough to get you through another year.

There are many new and exciting product changes that can still be put into your candle line in time for this holiday season but you will need to work fast and be able to implement these changes/products.

Wood Wicks

Without doubt the most exciting new product to come along recently is the wood wick. The wood wick candle has been out for a few years but for many finding quality wood wicks from suppliers has always been difficult. The wood wick is not designed to replace your existing candle line but is a way to attract new customers to your products.

The wood wick is limited to use in containers but is great to use with all soy waxes and paraffin waxes. The wood wick can add a nice touch and unique burning property to your candle. Your candles can have that nice crackling sound people love to read and relax by but without the need to use the fire place. The wood wick definitely should be considered especially with some new or unique pieces of glassware.

Last year we wrote about other great ideas and in today’s economy they are worth repeating and if you didn’t add them last year this would be the year to consider these new and exciting products.

Natural Candle Wax

Natural wax candles are here to stay and if you haven’t tried it yet now is the time. Soy is great in that it is all natural and produced here in the US which can have some great marketing appeal. A unique way to launch your soy wax line might be to add a line using travel tins. Travel tins are relatively easy to make because the exterior surface can hide many of the blemishes that occur when using glass containers. Tin containers do not break when the heavy shipping season occurs. (Be sure to check out our September 2007 issue on how to make these candles).

Custom Labels

There are many things about a candle that can appeal to the consumer one of them is the label. With today’s technology and printers it has simplified the process of making custom labels. Nothing is more appealing to small retailers and manufacturers then to offer items that cannot be found in the mass markets. Custom labels can be a tremendous asset for fundraisers and local craft shows and events. One site that we have always liked for help on custom labels is http://www.avery.com.

Luminaries

One of the new products that we received numerous compliments and companies really like the suggestion was to add luminaries to the line. For those that may not be familiar with this, these are the candles used in downtowns and neighborhoods by lining the streets with Luminaries.

One of the great things about the candles used in this application is they do not necessarily have to be white or a specific color. They can almost be any color because they are placed in the bag. What better way to use wax that may be colored but does not meet your color specifications or a custom order canceled at the last minute.

Some other helpful hints would be contact the coordinator of the event and ask (in exchange for a discounted price) can you apply a label on the bag advertising your company. Be sure to check with various downtown districts and neighborhood civic associations to promote this idea. Many downtown events are in early December and will provide for some last minute advertising. For other items be sure to check out September 2008 issue.

With 2009 drawing to a close it is time to consider all opportunities that may become available. Many of the above can be started with minimal investment.

Hi! I'm Chandler!
I can help you
learn how to make candles.

CHANDLER'S CORNER

As we approach the busy season it appears the number of emails I field each day has been increasing dramatically.  Because of this I will try and respond to identify 2 or the more frequent questions I receive.

Are any additives needed to make a wax mottle?

If the proper wax is used no other additives should be used to make a candle mottle and in fact most additives will impede the wax from mottling. Not all waxes will mottle and if it is "blended waxes" chances are that it has been designed to hold the fragrance and not mottle. The best waxes to use for mottled candles would be the 2530 for containers and the 3035H for votives and the 4045H for pillars.

 

Can the fragrances I purchase from you be used in soaps?

On our fragrance landing page we have several key icons that identify how the fragrances can be used.  All of our fragrances can be used in paraffin, soy and palm waxes. Those identifying the red heart icon with hand are safe for soaps. The icon with the triangle with a flame can be used in gel candles.  

 


September 2009

Featured Project:
Layered Candles

Materials

Step 1
Melt wax to 150-160deg F. Preheat container.

Step 2
Pour water in glass container and measure the amount of water your container will hold to figure out how much wax will be needed to make the candle. Once the required amount has been established, put the same amount of wax plus ¼ of a cup excess in your melt pot.

Step 3
Secure the required length of wick to a wick tab (depending on the height of your container). Place a few drops of wax in the bottom of the container and place your wick tab and attached wick in the wax. Let cool. This will secure your wick to the appropriate location in your container and ensure your wick stays centered as you pour your candle Use wick guidelines as a basis for deciding where to place your wicks.

Step 4
Take 1/3 of the wax in a measuring cup and add 1/8 of a square of your first color of concentrated candle dye. Make sure the wax is hot enough so the dye will dissolve quickly and that you can pour it before it gets too cold.

Step 5
Take the glass container and prop it up at the desired angle. Make sure the container is secure and will not fall over as you pour your wax. Books work well for this, but you must be sure to cover them with aluminum foil or newspaper before pouring your wax to guard against any spills.

Step 6
Carefully pour the wax in the container and let cool.

Step 7
Once wax has completely cooled and hardened, place the container flat on the counter again and prepare to pour the next layer. Prepare your wax as in Step 4 again but this time add 1/8 of a square of your second color of Concentrated Color Squares. Pour this wax into your container.

Step 8
When the second layer of wax has completely cooled and hardened, add your last layer of wax. Once again prepare your wax as in step 4, but use 1/8 of a square of your third color of Concentrated Color Squares. This time do not pour all of the wax into the candle. Keep a small portion of wax to pour over the candle to fill the depression that forms as the candle cools. Make sure you save enough wax to cover the entire top of the candle on your second pour (to ensure a smooth top surface).

Alternatives:
Try making these candles using more layers at different angles or use different shapes of containers.

You can also make layered votives or floaters using these same steps!

Layered pillar candles are also a unique addition to any gift or home décor!

 

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