2010 En-Light-Eners

The Twelve Tips of Candle Making

December 01, 2010 | 2010 En-Light-Eners

On behalf of the Candlewic Company, we wish to thank each and every customer for all of their support in 2010. The past 12 months have definitely flown by and we hope everyone had a great year. Over the past year the candle market has definitely shown some new life and renewed market interest. The interest in natural products like soy and palm continue to develop a strong following because of their eco-friendly appeal to consumers. Paraffin wax is still strong due to the ability to deliver the fragrance throw consumers demand. Read More

Wish List for Candle Making

November 01, 2010 | 2010 En-Light-Eners

Hard to believe that Thanksgiving is just several days away which for many signals the "official" start of the winter holidays. However by now most kids have already started putting their “Holiday Wish List” together. We all know that this list will change over 100 times by the actual holiday. Since kids are spending time putting their list together it only appropriate that we help you create your own wish list for the activity you are passionate about. We can only hope some if not all of these items make it to your household in the upcoming weeks. Read More

Getting to the Next Level

October 01, 2010 | 2010 En-Light-Eners

What is great about our industry is people make candles for many different reasons. For many it has become a holiday tradition where they make their friends, neighbors and co-workers candles for gifts. Others researched the subject and have found that selling candles are an excellent way to start their own business. Yet another is a candle enthusiast that may not find what they like in the market and wish to make it themselves. Read More

Five Tips To Make Customers Fall In Love With Your Candles

September 01, 2010 | 2010 En-Light-Eners

Fall is now upon us and for candle making all attention is now paid to the upcoming holiday seasons which are very strong for candles. As the Halloween industry grows so does using candles during this time period. The Thanksgiving and then Christmas holiday are always great and the biggest event for candles. The problem many experience right now is how to differentiate their products from the competition. Different manufacturers approach this in different ways. Read More

Back to Candle Making

August 01, 2010 | 2010 En-Light-Eners

In many households the operative word right now is “Back to School” and any store you walk into has some level of display channeled to this type of shopping pattern. Unfortunately candle making does not lend itself to offering products to students heading back to school unless you decide to make your own crayons so we have to create our own late summer campaign, in the spirit of “Back to” we are focusing on Back to Candle making. Read More

Are You Selecting The right Candle Wax?

July 01, 2010 | 2010 En-Light-Eners

With the busy candle season rapidly approaching it is a good time to review if you are using the right wax for your application or if you are thinking about making candles for this holiday season or just starting to make candles this is an excellent article for you. Read More

5 Free (or low cost) Business Growth Candle Making Business Resources

June 01, 2010 | 2010 En-Light-Eners

What is interesting about the candle business is everybody starts the business in different ways. Unlike the .com era where investors would throw millions at business with just an "idea", the traditional small business generally starts very small with virtually a small or no budget. The key to success is going to be how effective you use your limited resources and if you can effectively find other resources that cost very little, or even ones that can actually be no cost. Read More

Creating a White Castle Opportunity

May 01, 2010 | 2010 En-Light-Eners

It is hard to believe that school will soon be ending and the summer will be upon us. As we all know the candle business can really slow down and for many they go into hibernation. While business can be slow it can also be a great time to get things done that you may have been putting off or jump start your “Marketing Campaign” and really start to build your brand. Read More

How to Reduce, Reuse and Recycle When Making Candles

April 01, 2010 | 2010 En-Light-Eners

Earth Day is rapidly approaching so we thought it would be a great opportunity to incorporate some of the themes commonly associated with this holiday into this issue and show how incorporating these concepts into your business can save you money. Read More

What About Me? Why Color Is Important?

March 01, 2010 | 2010 En-Light-Eners

Many of us in the Candle Industry spend a great deal of time selecting, sniffing and discussing fragrances because it is one of the driving factors in consumers selecting a particular candle. However, color, in many instances, can be as important. If you don't have the proper color matched to the fragrance it will not inspire the customer to make that purchase. In addition many candles, especially pillars are purchased as a home décor and color is what they are looking for in that particular candle. Read More

Pillar Candles - What's Old Is New

February 01, 2010 | 2010 En-Light-Eners

It seems no matter what type of business you are in, one of first questions people ask is what do you have new? I think the background to this question has a startling answer; according to Wikipedia the Egyptians made candles from beeswax in 3000 BC. With that type of history I am not sure there is anything in today’s world that in it’s simplest form remains completely unchanged throughout history and we are talking over 5,000 years. Read More

New Year, New Decade & New Tactics

January 05, 2010 | 2010 En-Light-Eners

It is hard to believe the New Year is upon us. As expected I continue to write 09 on my checks and probably will continue to do so for the next couple of weeks. However it is a new decade and it is important (if you were unable over the holidays) that you do a detailed evaluation of your business from all aspects. Read More