5 Free (or low cost) Business Growth Candle Making Business Resources
What is interesting about the candle business is everybody starts the business in different ways. Unlike the .com era where investors would throw millions at business with just an "idea", the traditional small business generally starts very small with virtually a small or no budget. The key to success is going to be how effective you use your limited resources and if you can effectively find other resources that cost very little, or even ones that can actually be no cost.
One of the great unknown resources to help get guidance on starting or running a business is an organization called SCORE (Service Corps of Retired Executives). This non-profit organization is generally retired executives who will meet with you to discuss starting your business or if you have one started how to effectively grow. They offer a wide range of effective free services such as one to one face meetings, online email counseling service and local workshops. The network they employ has a wide range of expertise with their membership. They also have an excellent website which provides most things you will need to know about starting and running a business. This is an excellent resource for anyone wanting to make sure they have a good starting point for their idea or growing business. For more information on SCORE be sure to check out their website at: http://www.score.org/guides.html
The Small Business Association (SBA) is always an excellent resource that can direct on the various aspects of starting or running a business. One of the best resource is the SBTN (Small Business Training Network) which is offering online training courses on subjects such as MARKETING & ADVERTISING and Surviving a Slow Economy and Business Planning. Their website is http://www.sba.gov/training/.
While it is not exactly free, a growing concept in the business world is bartering. This is a centuries old business method where you exchange goods and services with no exchange of cash. Since you already have the candle materials on hand you are not exchanging any additional cash to utilize this service. While finding the proper partners can be challenging it is definitely worth exploring this in that with candles you have an item many people would definitely have an interest. One of the most effective sites to start exploring if bartering is right for your business is Craigslist (http://www.craigslist.com). Another site that seems to rank well in this business medium is
U-Exchange (http://www.u-exchange.com/home). Bartering will not be the answer for everyone but it is definitely something worth exploring.
One of the resources we have written about before is Avery. Their site is an excellent resource to design and print all of your labels. The only thing you have to do is purchase the blank labels and get them printed directly from your computer. Start printing labels at http://www.avery.com/avery/en_us/.
We have written about it in the past and that is to use all of the social networks available to help promote and share your ideas. I am surprised it has taken this long but someone has now apparently "coined a phrase" to recognize this marketing technique and they are calling it "Word of Finger" instead of word of mouth. This is a technique where marketing is communicated via the keystrokes of social medias.
Not all business will need or utilize these resources but if you plan on taking your candle making business to the next level you will need to be able to sell and market your product. You may have developed the best candle in the market and now you need to be rewarded for this effort.
One question that I am always asked -- in different ways -- is how much fragrance should I add to my candle?
The answer you would think should be straightforward but, unfortunately, that is not the case. The answer is totally dependent on many variable factors: the type of candle being made, the fragrance selection and the wax formulation.
One of the most common recommendations is to use 1 ounce of fragrance for each pound of wax. In some instances if you're using our Ultimate Scents or our Cinnamon and Mulberry, you may be able to use less. Scent that are floral or fruit based like lemon may require a little more.
You should also test each of your fragrances with your wax formulation.
One important note with fragrances is there is such a thing as diminishing returns. That means you may get the same scent throw with the fragrance if you add 7% as you do if you use 9%.