June 01, 2010

5 Free (or low cost) Business Growth Candle Making Business Resources

5 Free (or low cost) Business Growth Candle Making Business Resources

What is interesting about the candle business is everybody starts the business in different ways.  Unlike the .com era where investors would throw millions at business with just an "idea", the traditional small business generally starts very small with virtually a small or no budget. The key to success is going to be how effective you use your limited resources and if you can effectively find other resources that cost very little, or even ones that can actually be no cost. 

One of the great unknown resources to help get guidance on starting or running a business is an organization called SCORE (Service Corps of Retired Executives). This non-profit organization is generally retired executives who will meet with you to discuss starting your business or if you have one started how to effectively grow. They offer a wide range of effective free services such as one to one face meetings, online email counseling service and local workshops. The network they employ has a wide range of expertise with their membership. They also have an excellent website which provides most things you will need to know about starting and running a business. This is an excellent resource for anyone wanting to make sure they have a good starting point for their idea or growing business. For more information on SCORE be sure to check out their website at: http://www.score.org/guides.html

The Small Business Association (SBA) is always an excellent resource that can direct on the various aspects of starting or running a business. One of the best resource is the SBTN (Small Business Training Network) which is offering online training courses on subjects such as MARKETING & ADVERTISING and Surviving a Slow Economy and Business Planning.  Their website is http://www.sba.gov/training/.

While it is not exactly free, a growing concept in the business world is bartering. This is a centuries old business method where you exchange goods and services with no exchange of cash. Since you already have the candle materials on hand you are not exchanging any additional cash to utilize this service. While finding the proper partners can be challenging it is definitely worth exploring this in that with candles you have an item many people would definitely have an interest. One of the most effective sites to start exploring if bartering is right for your business is Craigslist (http://www.craigslist.com). Another site that seems to rank well in this business medium is U-Exchange (http://www.u-exchange.com/home). Bartering will not be the answer for everyone but it is definitely something worth exploring.

One of the resources we have written about before is Avery. Their site is an excellent resource to design and print all of your labels.    The only thing you have to do is purchase the blank labels and get them printed directly from your computer. Start printing labels at http://www.avery.com/avery/en_us/.

We have written about it in the past and that is to use all of the social networks available to help promote and share your ideas. I am surprised it has taken this long but someone has now apparently "coined a phrase" to recognize this marketing technique and they are calling it "Word of Finger" instead of word of mouth.  This is a technique where marketing is communicated via the keystrokes of social medias.

Not all business will need or utilize these resources but if you plan on taking your candle making business to the next level you will need to be able to sell and market your product. You may have developed the best candle in the market and now you need to be rewarded for this effort.

 

Hi! I'm Chandler!
I can help you
learn how to make candles.

CHANDLER'S CORNER

One question that I am always asked -- in different ways -- is how much fragrance should I add to my candle?

The answer you would think should be straightforward but, unfortunately, that is not the case. The answer is totally dependent on many variable factors: the type of candle being made, the fragrance selection and the wax formulation.

One of the most common recommendations is to use 1 ounce of fragrance for each pound of wax. In some instances if you're using our Ultimate Scents or our Cinnamon and Mulberry, you may be able to use less. Scent that are floral or fruit based like lemon may require a little more.

You should also test each of your fragrances with your wax formulation.

One important note with fragrances is there is such a thing as diminishing returns. That means you may get the same scent throw with the fragrance if you add 7% as you do if you use 9%.

 


June 2010

Featured Project:
Vegetable Wax
Pyramid

Ingredients

Step-by-Step

Step 1:
Melt Vegetable Wax in pot.
Note that the hotter you make the wax, the more the wax will create a snowflake look on the candle. Do not exceed 300°F (150° C).

Step 2:
Add 1/4 square of color and 4 to 5 drops of scent.

Step 3:
Tie a double knot at the
end of the wick and cut to the required length. A slanting cut will make it easier to insert the wick
into the mold. Insert the wick from the tip and secure it with the enclosed needle at the other end of the mold (pierce wick with needle). Place a small amount of Mold Sealer on bottom of mold to prevent wax seepage. Cover sealer
with masking tape.

Step 4:
Before pouring wax into
the mold, double check that the Mold Sealer is secure because this wax is quite hot and will spill on the counter if the Mold Sealer is
not secure. Also do not forget to use Mold Release.

Step 5:
Pour liquid Vegetable Wax
into the mold and let cool. Once the wax has cooled enough to produce a thick layer of cooled wax, put the candle in the refrigerator to speed up the cooling process for the rest of the
candle.

Step 6:
Remove Mold Sealer and
cut the knot at the top and pull out. Vegetable Wax is quite hard so you should not have any trouble
releasing it from the mold.


Fast Facts

Although summer has just barely started before we know it the major candle holidays will be upon us.

Christmas - 190 days

Thanksgiving - 160 days

Black Friday - 161 days

New Year’s Day - 197 days

View All

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