Pillar Candles - What's Old Is New
It seems no matter what type of business you are in, one of first questions people ask is what do you have new? I think the background to this question has a startling answer; according to Wikipedia the Egyptians made candles from beeswax in 3000 BC. With that type of history I am not sure there is anything in today’s world that in it’s simplest form remains completely unchanged throughout history and we are talking over 5,000 years.
In fact as the market changes beeswax and other natural waxes are more popular than ever. The one thing that has changed is how candles are used by the consumer. Historically candles were used initially for lighting, then in Europe and other places for ambiance and most recently as a form to provide fragrance to the home.
Best Features of a Pillar Candle
Natural Candle Waxes a Perfect Fit for Pillar Candles
As we have already learned the oldest to this day is still the best all around wax by many is beeswax. While it can be used to make containers it can be hard to “build” value with a beeswax container candle. With the cost of the container, fragrance and then using beeswax many consumers in today’s market do not want to pay what a good beeswax container needs to sell for. When making pillars using beeswax, it is much easier to get “consumer” value because you do not have the cost of the container and in many instances you may not want to fragrance the product because the wax has it’s own pleasant odor. Because of this the consumer only needs to pay for the mark up on the beeswax and labor.
Palm Wax's Unique
The second great selling point to the palm again is that it is natural and does not necessary need to be efficient in the fragrance throw. Colors and shapes are going to be more important when offering as a home décor item.
Using Soy Wax for Pillar Candles
Getting Creative with Pillar Candle Shapes and Sizes
There is one question that I get asked more often then any others, and one I never have the “right” answer for:
What is your best fragrance?
That is an extremely tough one to answer and is similar to asking a child what’s their favorite candy. I love all of our fragrances and each and every one of them is carefully selected to ensure they meet our customers' requirements.
We evaluate color and fragrance trends to ensure we have products that meet our customers’ targeted audience. There are several “major” high-end retailers that “drive” the fragrance market trends and we always monitor what they are doing.
What’s interesting is, when you look at the best sellers they always come back to the basics; cinnamon, vanilla, red apple peel. So, when someone asks me what’s our best fragrance, I find it best to list our top 10 best sellers.
Professional Candle Making Supplies Since 1972