Three Step Guide to
It is hard to believe the "un-official" start to summer is only days away. While
many are busy planning their vacations, camps and activities for the summer, we
encourage all customers to consider doing several shows this summer -- even if
that is something you have never done. Craft shows, street festivals and fairs
can be a great way to improve your sales for the entire year if you choose the
right show and do everything you can to maximize the event. In this issue of the
En-light-ener we will outline how to approach this in three steps.
Picking the correct show is important and, unfortunately, there is not a full
proof method without doing extensive homework. By doing some preliminary
homework you can pick the better shows for your line. Always contact the event's
coordinator/promoter and get as much preliminary information as possible. Find
out things like how many people attended last year’s event, theme of the show if
any, what things they have added, who exhibited and contacts for past exhibitors
so you can call get their experience with the show. Also, if they have a
preliminary list of exhibitors for the upcoming show, you can cross
reference the repeats. If a large list return, this will tell you the show was
very good for them.
If possible make sure your target price for candles will be consistent with the
show. If your line uses upscale glass and you want to cater to the high end
candle purchasers, then the "flea market" show is not a good fit. If you want to clear
out old inventory on your candles, then a flea market might be right. If you have
the list of exhibitors and they include candle companies, research their
general pricing or type of candle line they offer.
"Google" the event to see
what type if any pre- or post- press took place. Make sure all cost of entry are
clearly outlined and you know the rules of the show. If you can’t park too close
to your booth, you may need extra time to set up or a hand dolly or wagon to get your
candles to the booth. If the show is outside and you can’t set up a canopy, then the candles may
If you want to minimize the impact to you for a potential bad
show, try and tie in with a vacation, visiting friend or relatives, or close to a
vendor (hint, hint, hint) where you can tie picking up materials after or before
the show. This way if the show is not successful it help defray the cost of
getting to a place you were planning on going.
Preparing for the actual show can be the most important aspect of having a successful show. By doing your research on the type of
show and what type of exhibitors can help determine what type of candles to bring. If the show is "Country Themed", be sure to bring
fragrances best suited for that audience. While it may go without saying, we do want to note if there is a theme be sure to heavily
stock up on those type of fragrances, i.e. Apple Festivals, Peach festivals, Strawberry and etc bring your best fragrances for that theme.
The hardest part of any show is knowing how much inventory to bring to the event. You definitely do not want to bring too little and loose out
on potential sales, but at the same time you do not want to bring too many candles because you will have to carry them to and from the booth.
If the show is close enough have a back up plan where the candles are easily retrievable for someone else to grab for you.
Another important aspect of preparing is having a "Plan" for maximizing the event. Selling your candles is always the primary focus but the event
should also be used as a great opportunity to gather email addresses or mailing addresses for people who stop by the booth. Be sure to offer
something like a "Basket", free tea lights, or other promotional ideas to get this information.
If you have a data base be sure to let your Customers know where you will be and be sure to stop by. Maybe have incentive if they say we got your
newsletter or something offer "free" or discount at the show. If you have followers on Facebook be sure to promote where you will be.
"Showtime" starts early in the day of the event. Be sure to have your car packed early and give yourself extra time to arrive. Bigger events do limit
how close you can park to your actual booth and will make setting harder and longer. Smaller shows may let you drive up to set up but will require you
to move the vehicle well before people starting arriving so be sure to leave yourself time for this.
Make sure you have as many different fragrances as you have available for potential customers to test. Use the entire show to interact with anyone
walking by or into your both. The direct interaction with potential customers can be priceless. Find out what they like and dislike about candles,
what fragrances they may be looking for and ideas for new glassware. Don’t sit behind the booth waiting for people to walk up, stand in front and
make yourself available for any questions.
If you have people helping out be sure to walk around and possibly talk with the other vendors find out what shows they like. Look at the other booths and get
some decorating ideas and layout on what seems to be working for them.
While the inclination will be if the show is going slow to pull out your book or phone we encourage ignore this temptation and interact if possible.
While there is no guarantee the show you will pick will work out exactly as you planned but preparing can help make it as successful as possible. As
mentioned earlier if you can use the show as another platform can definitely help you feel productive that day.
How do I keep my wick centered in the candle?
You have several options: the
wick pin is an excellent way to ensure the wick is
centered in the candle. An added feature of using the wick pin is that it allows
you to use other wicks such as cotton, flat braided and round wicks in the
candle. Another option with votives is to use the 33 mm oblong clip. This clip
fits perfectly at the bottom of the candle and ensures your wick will stay
centered at the bottom.
For jars and container candles
It is a littler trickier but the Glue Dots are an excellent way to keep them in
the center of the container at the bottom. To ensure they are straight
throughout the candle secure the wick on top of the container with a wick bar or
other securing bar.
It is very important for the safety of the burning candle
and performance that the wick is centered in the entire candle. When the wick is
not centered it can waiver over to the sides of the glass container making for
intense heat in a confined area.