A New Year of Candle Making
On behalf of the Candlewic Company, we thank you for your continued support in 2012 and look forward to working with
you in 2013. It should be an exciting year for everyone in that the candle business appears to be improving for many.
However, as with any business, it will be necessary to adjust to changes in the marketplace.
The good news is that the process of making candles remains relatively the same. It's how you go about selling those candles that
continues to change. As a company, it's very difficult to rely on a single distribution network for your products. The "lines"
of sales between the manufacturer and ultimate consumer have changed drastically. It is now very common to sell directly to the
customer. Even as recent as 5, 10 and 15 years ago that was rarely the case. As a business owner it will be
important for you to continue to explore new and innovative ways to sell your products.
This February will start our twelfth year of writing this newsletter and we truly thank all of our readers for the suggestions they provide.
We will continue to cover a variety of topics related to candle making, including but not limited to the process, marketing,
selling, pricing and components that go into finished candles. We welcome your suggestions and feedback at any time.
Choices, Choices, Choices
When talking candle making, the first choice people like to discuss is fragrance, and it is with good reason since fragrance is the primary motivator in people buying candles.
Since wax is also a huge part of the candle making process, it takes up a great deal of choice. Do you go with Paraffin, Soy, Palm or beeswax? Candle
makers generally enjoy picking colors to match the fragrances they have selected. The final choice to be made in the candle making process always seems to be the
wick. Those that have gone through this experience know well that if the proper wick isn't selected, it doesn't matter if you picked
the best fragrance, wax or even container because the candle will not burn properly. And if the candle doesn't burn properly, the consumer won't come back.
When choosing a wick, there are some important criteria to follow. You should strive to achieve:
- consistent flame size
- moderate container temperature
- minimal or no blooming (carbon deposits)
- well-formed wax pool with no dripping
- minimal glow after the candle has been extinguished
Candlewic offers many standard wick assemblies and a
broad selection of spooled wicking.
The issue any candle maker has is where to start when choosing the proper wick. In today's marketplace the possibilities are endless and
that can be overwhelming at times.
The frustration for many is that there is not a magic formula to determine what wick is right for the given application. There are over 300 different
wicks! The best one for your application will vary depending on the wax you are using, the fragrance load, candle diameter and even the color. So the question is, where do you start? Below are some highlights of the most frequently used wicks.
RRD--is a round directional wick with a cotton core and tension threads. It has been designed for optimal burn in solid-colored,
scented votives and containers. This series may be one of the more popular due to its versatility in working with both paraffin and soy waxes.
HTP--Are otherwise known as high-tension paper wicks. These wicks have a paper core wound into the wick to offer rigidity. These
wicks are specially designed for use in votives and containers.
CD--Also have a paper core wound into the wick and are very well suited for votives and containers.
LX--is a flat braided wick with stabilized threads that help the wick "curl" during the burning process. These wicks will work in
votives, containers and pillars. This wick is also an excellent choice for pillars made of the ECO-Soya PB and the Pillar Palm waxes.
Zinc--This core has always offered rigidity in the "hot pour" process. The down side is that zinc is prone to mushrooming and
carbon deposits. This series is very popular with paraffin waxes in containers.
For a summary of all the wick series, be sure to check out this section of the Candlewic website which lists all of the wick series from smallest to largest.
It is important that you spend time selecting the proper wick so you can really showcase the fragrances you have selected. The staff at
Candlewic can help you with this process and we encourage you to take advantage of their expertise.
I would like to take advantage of the current promotion for 50% off the Custom Wick Builder but I'm not sure if the coating and tab are important.
Once you have selected the wick (with this issue's assistance), the tab and coating are much easier to pick. If you are securing
the wick on top with a bow tie clip or by other means, virtually any of the coatings will work. The only time the Super High Melt Point Wax Coating is needed is if
you are making gel candles and/or you are pouring very hot with paraffin wax without using a clip on top of the container. If making Soy, Palm and/or beeswax
candles you may want to consider using the beeswax coating. This is not necessary, but some people may like that the wick is all natural.
The most common clip used these days is the 20 x 3 mm. However, some like to use the 20 x 6 mm in jars or even the 20 x 9mm. Using these sustainer
bases can make the candle safer to burn to the end. Using the longer neck should extinguish the candle before getting to the bottom of the container.
NOTE: The first number in a wick clip measurement is the diameter of the clip in millimeters. The 20 mm clip is about the size of a nickel and the 15 mm
is about the size of a dime.
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