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April 23, 2015

Expanding Your Product Line

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"The En-Light-ener"
Candle Making Newsletter

Expanding Your Product Line

Candle making is such a great business, hobby or crafting experience, and it can be very complementary to other activities as well. Many of the materials and processes translate to other product lines and allow you to appeal to a wider audience. Sometimes you can add these extra products to your line with minimal cost. Your broader line of products can then appeal to a broader customer base.

Clam Shell Melts

The closest and most popular "add on" are clam shell melts. These are an excellent product to add to your line, because it appeals to those particular consumers who might not like to burn candles, but want to have a similar fragrance experience. Most of the major candle companies now have their own complete line of clam shells. Clam shell melts are easy to make, and if you are already making candles, you should have all the materials you need, with the exception of the clam shell itself. The clam shell also serves as the actual packaging for the finished product, and the peg hole on top makes for easy display by any retailer.

Almost any type of wax can be used for clam shell melts, although those with a better fragrance throw, such as the CBL-129, are better choices. Avoid soft and sticky waxes, because they can be messy when the user is removing them from the actual shell. We also recommend that whenever you are pouring any type of candle, you have some clam shells ready to go. They are an excellent use of the remaining wax you might have.

To make the clam shell melts, you simply melt your wax as if you are making candles, but you do not heat the wax as high as you might if you were pouring it into a jar or a container. For best results, we would recommend pouring most waxes at around 130-135°F.

Depending on which wax you are using, you might want to add more fragrance than you do when pouring candles, as long as the wax will hold the fragrance. Unlike candles, where excess fragrance can cause smoking, the extra fragrance in the clam shell will improve the performance.

After the melts harden, you can easily place any label (2.5" x 3.25" or less) right on the front of the shell, and you have a finished product that is now more popular than ever! As we have identified in the past, you can easily design and print your own customized labels for this product by visiting the Avery website and purchasing their labels for use with your color printer.

Scented Wax Buttons (Chips) A similar product you can add to your line is scented wax buttons (chips). This is where you pour your scented wax into a mold that has multiple cavities (the shape is usually 1" or less), in a unique design such as hearts, teddy bears, gum drops and other unique, smaller shapes.

The chips/buttons are then removed, placed in a package with a header card and used by the consumer in their candle warmers. These can appeal to customers because of their unique shape or smaller size. The one advantage the clam shell melts have over these wax buttons is that they are already a finished, packaged products, whereas buttons require some type of additional retail packaging, such as a poly bag with header card.

The tart or any other smaller floating candle can be used in the same capacity as clam shell melts and buttons.

Rolled Beeswax Candles

Another great addition to your poured candle line would be rolled beeswax candles. If you are making soy candles, the rolled beeswax is a great addition because these are all natural as well. The rolled beeswax candles are very easy to make and can be made in multiple colors. Watch our video on how to make beeswax candles.

Bath and Body Products

Other great products to consider adding to your line are all of the bath and body products now available. One of the easiest and most popular is the melt and pour soap. The melt and pour soap bases are available with some great ingredients, such as oatmeal, soy, hemp and many others. To see just how easy this process can be, check out this month’s project.

CHANDLER’S CORNER

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Polyurethane Molds and Techniques

Candle makers are always asking me for ways to make new and exciting candles that are easy to produce, yet look exquisite. One way to easily achieve this is to use polyurethane rubber molds or the polycarbonate molds.

These easy to use molds help the candle maker create unique brand extensions of their existing line. As you can see, the theme in this issue of the Enlightener is expanding your product line in more ways than your basic poured container or pillar candles.

Using polyurethane molds for tapers is probably the best way to make them. There are several designs to choose from. When making these candles, be sure to leave extra wick at the bottom of the mold. By removing the candle and pulling the extra wick through, the candle is ready for the second pour without having to re-wick it. Keep your molds clean to avoid any discoloration of the candles when changing colors. If you leave a little red wax in the mold, and then change to using yellow wax, you might get orange spots in the yellow candles. Keep them clean!

Also, think about having fun with the color bleed. One example uses the M-22 Rose Floater. By pouring a deep red a few times, then switching to a hot pour of uncolored white, you will create a really uniquely colored candle. The leftover red in the mold gives a neat pink striped effect to the white wax.

To learn more about marketing your new candle line, read this issue of the Enlightener. See more at: www.letsmakecandles.com

FAST FACT

Wedding Season

Each year, there are approximately 2 to 2.4 million weddings. The top month for weddings is August, with about 11% taking place. The month of June is a close second with 9.9% of weddings occurring. In addition to these weddings, there are always engagement parties and showers. All of these events can and do incorporate candles in some manner. Party favors for the shower or wedding are always a great choice for this market place. The more you can personalize these candles, the more opportunities that will exist for you.

 


April 2015


Featured Project:
Melt and Pour Soap

The theme of this issue is extending your candle line, using your existing resources or processes, to enhance your bottom line. And nothing goes better with candles than soaps. Did you know that one of largest companies in the U.S., Procter & Gamble, started as a soap and candle company?

There are several different ways to make soaps, but the easiest is using melt and pour soap bases. Check out our feature project of the month in our newest video.

Materials

Making soaps is a good, clean and fun project. Soaps make a great addition to any candle line.

 

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We hope you enjoyed this issue of the En-Light-ener.
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Doylestown, Pennsylvania 18901
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