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September 18, 2015

Learn, Enhance and Grow

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SEPTEMBER 2015
Summer is now officially over and students are back in school. But September can be a great time for candle making! Many consumers are starting to think about the holidays and spend more time indoors as the weather turns, and if you're a candle maker, there is still plenty of time to get your product line in shape for the "big holiday season. "
There are a number of resources available that can certainly help you get a "LEG UP" (Learn, Enhance and Grow) on your competitors.
LEARN
While we might be biased, we think one of the best resources available is what you're reading right now! We have been publishing the Enlightener for more than 14 years now and have covered every subject imaginable. All back issues are available for you to read any time of day or night at the link below. If you want to try your hand at making tapers, it was covered in one of our past projects! If you need help picking a wick, several issues have covered this subject. Not sure which soy wax to use? Many past articles highlight the different waxes available. The back issues can all be found here with summaries of each issue's contents.

While articles are great for many, there are people who would prefer watching a good video while waiting for their plane, train or that soccer, baseball or lacrosse practice to end! Luckily, we have 5 different categories of videos! The most popular category is always the "How to Videos". These include how to make soy wax candles, granulated wax, rolled beeswax, and even how to use many of those accessories you thought about adding.

Need help understanding the difference between all of the waxes? Be sure to check out Candle Wax videos. This short summary video highlights how each of the waxes we offer perform.

The other one which is always intriguing is the Candlewic production video. Ever wonder how your pre-wick assembly or granulated wax is made? Be sure to check out these quirky videos and get an idea of how these items are made.

We have another section called "Tips and Techniques", that you can check out if you want to see new ideas for keeping the wick centered, using the votive pin or getting unique textured patterns in your candle.

If you have a question about a particular thing in candle making, chances are somebody else has asked the same question, and we have a complete section on Frequently Asked Questions.

Sitting there at night and can't find what you need? Email us at info@candlewic.com and we will get back to you the next working day. If these resources are not enough, you can also try calling us at 800-368-3352. Our staff has more than 70 years of combined experience in the candle industry.
ENHANCE
To truly enhance your brand and design your own custom labels, try going to Avery.com. They have simplified the process of printing custom labels. Use your own pictures or use a standard stock photo, but a label on small runs with all of your own information can truly make your candles stand out.

While Candlewic has everything you need to make the actual candle, we know that to truly make your candle stand out the packaging can say it all. Because there are so many different types of candles and packaging, using companies that specialize in this will be the best way to proceed. Over the years we have found Nashville Wraps might be the best at doing this.

Tired of the standard smooth pillars made with paraffin wax? Be sure to check out palm waxes. This particular wax is great, because like soy, it is all natural, will create truly stunning results, and is also available as a container wax.
GROW
Add products which are a complement to your existing line or similar to what you are already doing. The closest and most popular "add on" are clam shell melts. These are an excellent product to add to your line, because they appeal to those particular consumers who might not like to burn candles, but want to have a similar fragrance experience. Most of the major candle companies now have their own complete line of clam shells. Clam shell melts are easy to make, and if you are already making candles, you should have all the materials you need, with the exception of the clam shell itself. The clam shell also serves as the actual packaging for the finished product, and the peg hole on top makes for easy display by any retailer. Almost any type of wax can be used for clam shell melts, although those with a better fragrance throw, such as the CBL-129, are better choices. Avoid soft and sticky waxes, because they can be messy when the user is removing them from the actual shell. We also recommend that whenever you are pouring any type of candle, you have some clam shells ready to go. They are an excellent use of the remaining wax you might have.

Another great product line to consider adding is bath and body products. One of the easiest and most popular is the melt and pour soap. The melt and pour soap bases are available with some great ingredients, such as oatmeal, soy, hemp and many others. Make sure to check out our video on the process.

On the Internet, places to market and sell your products are endless. However, it is important to recognize that all of these will take time to build your brand and get recognized by the users of the site. These include Etsy, Ebay and even Craigslist. Be sure to check these out as well as all of the other options available.

There is still plenty of time to get started and really have a great year.  
CHANDLER'S CORNER
Soy Wax - How Much is Too Much Scent?
Hi. I'm Chandler.Is it possible to add to much scent to soy wax? Yes, most definitely. But the good news is that you will definitely know when you have added too much fragrance to the wax. Signs of too much fragrance will be sweat marks of "dye" on top of the candle and on the sides. While it might look like the color is bleeding out, it is actually the fragrance pulling the dye with it. The more common result of too much fragrance is that the top of the candle will "crust" and not dry smooth.
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