Join our email list and receive $10 off a $50 or more purchase

2018 En-Light-Eners

Share:

Maximizing Your Profitability

July 23, 2018 | 2018 En-Light-Eners

Over the years, we've written about why candle making is the right opportunity for many, regardless of their current employment status, start-up budget and space availability. There are myriad reasons that we have been promoting this premise – including, but not limited to, some of the factors below. Read More

Creating Pillars for a Unique Offering

June 20, 2018 | 2018 En-Light-Eners

Hard to believe that summer is already here. Once again, people are commenting on how things are going by so quickly. For many, the summer months can be on the slower side in terms of sales. That’s why they can be a great time to develop and launch some new products. For many, the natural extension to having a complete candle line is the launch of some type of pillar or freestanding candle. Read More

How to sell your candles - benefits and drawbacks

May 23, 2018 | 2018 En-Light-Eners

The candle market offers myriad options to sell candles, and each one offers a number of benefits and drawbacks. As you start and grow your business, the key is to find which one best meets your needs from the standpoint of time, available resources, growth potential and skill set. Read More

Evolution of Fragrances

April 24, 2018 | 2018 En-Light-Eners

Among the most exciting things in the candle market are the evolution of fragrances and the new and exciting launches that occur seasonally. Candle buyers are no longer satisfied with just the main staples like Vanilla, Lavender and Pine. They want to be excited by and challenged with new, bold combinations that inspire and arouse the senses. Read More

Candle Making Unique Terms

March 21, 2018 | 2018 En-Light-Eners

In past issues, we've highlighted some of the terms associated with candle making, but there are also some additional unique terms or "rules" that apply to the candle industry. As you become more seasoned in making candles, you, too, will be using these terms or phrases on a regular basis. Read More

Growing Your Business

February 19, 2018 | 2018 En-Light-Eners

February does seem to go by very quickly, and, before we know it, the first quarter of the year will be over. The goal of most, if not all, business owners is to continue to grow their businesses and make their companies more successful. In most cases, this is a year-round process and should never be taken lightly. In this issue, we'll try to provide some ideas about how to achieve this goal, recognizing that every company has a different model for its business. Read More

Candle Making: Things You Should NOT Do

January 18, 2018 | 2018 En-Light-Eners

The start of a new year always gets people excited to begin new projects, stick to their New Year's resolutions and build on what they may have already started. If you're a new reader, we're hoping that your New Year's resolution was to make high-quality candles. If you've just started researching candle making, you've probably found that it can be overwhelming at times. Read More

Candlewic Pinterest