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The En-Light-ener
Candle Making Newsletter
 
 

Hard to believe school will soon be out and summer will officially begin.   The summer is usually a joyous and exciting time period for the vacation industry.  Unfortunately for many the “candle world” does seem to go on vacation and selling candles can be difficult.   

It is easy for many to let this time slip away but in this article we would like to highlight some things that may help get you through the upcoming months. Some of these recommendations and suggestions can yield immediate results while others may lay the foundation that will pay dividends in fall/winter months.

CRAFT SHOWS, FESTIVAL AND CARNIVALS
While in the past your market may not have been these venues, in today’s environment, it may be necessary to start doing these types of shows.  With the exception of the enormous shows, these venues normally have a very low exhibitors cost and can get decent attendance. Many publications are saying that local show attendances are up because people still like to go out and can’t travel as far as they used to. In addition it provide a market for products the larger retailers just do not offer.

These shows also offer the added benefit of getting close to retail cost for your candle. Normally cash or credit cards are provided and you can gain valuable information from the face to face contact with your customers.

Check with the coordinators of these events and find out if they need door prizes. Use this as an opportunity to send candles from orders that were cancelled or overrun. The show organizers will love the door prizes and you can get some publicity from donating the candles. 

The more you can cater your candles to these events the more success you are likely to have. For example if it is a Strawberry Festival, be sure to have your predominate candles scented with all of your strawberry fragrances. If the event is historic in nature, try offering beeswax candles or tapers and other colonial type candles.   

While at the show be sure not to bury yourself behind the counter, be out in front and be ready to answer any questions your customers may have on the product. As tough as it can be for many of us to take time to strike up a pleasant conversation with people passing by, you never know what you may learn. Offer a drawing with a nice prize at the end of the show and have people sign up for the prize. Depending on how you market your candles, capture either the entrant's email address or mailing address (be sure to check out our February 09 issue on Database Marketing for more on this subject). 

Many towns have “Market Days” where they set up an outside area on a regular basis during the summer months and merchants bring home grown products, hand made products and other summer needs.  Be sure to bring some unique candles that may not be found in the traditional retail store.

NEW SELLING VENUES
Despite the current economic situation people are still taking vacations or as the new term “Stayvacations”. They just may not be venturing as far as they did in the past. This is a great opportunity if you have a resort area close to you. Approach these retail stores and offer to sell your candles on a consignment basis. The retailer will like the idea in that it is another product they can sell and what helps them is they don’t have to pay for it right away or take a chance it will sell.  Again make candles that are suited for the location or time of year and also possibly use special containers that the customer may not find in the traditional retail locations. The 100% recycled glassware is a great option in that none of the large manufacturers are using this type of glassware. Choose fragrances that truly fit the area you wish to sell if in a beach town fragrances like Cottage Breeze , Citrus Breeze or Coconut Lime. If the location is the mountains or lake; Cotton Blossom, Cool water or even Moonlight Path are excellent choices.  

Another nontraditional approach would be to contact campground stores and offer either outdoor candles (check out March’s issue for the perfect candle) or was we have written in past issues fire starters are a natural extension of candle companies.

Most wineries have gift stores and are probably looking for complimentary products to offer.  The traffic at these stores increase immensely during the summer months.   Several years back the state stores in PA (for those not from PA...all wine and spirits are sold at State Stores) introduced a very nice line of candles to complement the store. 

WEDDING SEASON
Each year there are approximately 2-2.4 million weddings and the top month for weddings is August with about 11% taking place.  The month of June is a close second with 9.9% of the weddings occurring.  In addition to these weddings there are always engagement parties, showers and the wedding itself.  All of these events can and do incorporate candles in some manner.  Party favors for the shower or wedding is always a great choice for this market place.  The more you can personalize these candles the more opportunities that will exist for you.  

INTERNET OPPORTUNITIES
Use the summer months to explore all the online opportunities to offer your products for the fall season. There are all of the big names like Ebay, Amazon and Craig’s List. These sites are fairly easy to list and sell items but the competition is fierce so focus on something that makes your candles unique. While you may sell some of your candles at a loss at times during the summer you may find some new solid customers from these sales. If they are purchasing candles during the summer months think how many they may buy in the fall. 

One of most well suited portals to sell candles would have to be Etsy. Their marketplace is selling only handmade items. They have lower fees, longer listing periods then Ebay and has an audience which is looking for all homemade products.

If you already have a website use this opportunity to “refresh” the look and add new products.  As we have written before research the opportunities available to promote your site such as pay-per-click advertising, e-zine advertising and improving your organic listings. 

CAMPS
Many camps are finalizing there programs for the summer and coordinators are always looking for new and exciting activities for the kids to try. Offer to teach a class on candle making and use this time to send home information about your company.  Even if the candles are not something you may sell it provides an opportunity to get your products in potential customer’s hands. The beeswax sheets and granulated wax are great projects for the children to do. The free publicity you get from this can pay dividends later and normally the time commitment is not overwhelming.

BASKETS, SOAP AND HOLDERS
Use the slower months to explore new extensions to your lines.  Check out opportunities with other local businesses to see if gift baskets that include their products and your candles. This gives you partners that will help market your product as well as their own.  

Use this time to see if possibly making soaps will fit into your product mix. Many of the fragrances you use for candles can be used in soap and the steps of melting, pouring and molding are similar. Cross marketing your candles with holders gives the consumers ideas on how to use and display there candle.

While the weather may be great outside and your phones might not be ringing, the summer can be a great opportunity to find new business.  It will take extra work but in the current economic climate it will be necessary to survive during these times. 

Hi! I'm Chandler!
I can help you
learn how to make candles.

CHANDLER'S CORNER

There is one question that I get asked more often then any others, and one I never have the “right” answer for: What is your best fragrance? 

That is an extremely tough one to answer and is similar to asking a child what’s their favorite candy. I love all of our fragrances and each and every one of them is carefully selected to ensure they meet our customers' requirements.

We evaluate color and fragrance trends to ensure we have products that meet our customers’ targeted audience. There are several “major” high-end retailers that “drive” the fragrance market trends and we always monitor what they are doing.

What’s interesting is, when you look at the best sellers they always come back to the basics; cinnamon, vanilla, red apple peel. So, when someone asks me what’s our best fragrance, I find it best to list our top 10 best sellers right now.

 


  April 2009

Featured Project:
Bath-Time
Scented Frog

We have decided with "Camp Season" just around the corner to highlight a great project for any age group to try. In additionif you do any type of demonstrations in your store or class this project can be a quick filler. It is a good balance between candles and home products.

Be sure to download the full instructions for this project here.

Material Needed
(for one candle)

- Beeswax Craft Sheets
  1 Honeycomb Hunter Green
  Scraps of Honeycomb Sunflower and Honeycomb Burnt Orange

- Candle Bowl

- 340g Scented Candle Beads

- 3 Prewicked Votive Tabs

- Pair of googly eyes

- Black fabric paint

- PROJECT SHEET

Step 1
Using an exacto knife, cut 3 pieces of Template A (Frog Head) from the Honeycomb Hunter Green Wax.

Step 2
Cut 12 pieces of Template B (Frog Hands/Feet)

Step 3
Taking the 3 pieces cut in Step 1, warm using hands and press together.

Step 4
Using the pieces cut in Step 2, press 3 pieces together warming with your hands. This will make one hand. Continue with the remaining pieces until you have 2 hands and 2 feet.

Step 5
Press the googly eyes as shown in the picture. Using black fabric paint, draw the smile on the frog’s face. Let the fabric paint dry completely before completing the remainingsteps.

Step 6
Take frog’s head and press the neck firmly onto edge of bowl to secure. Place the hands and feet as shown in picture, pressing the arms and legs firmly to secure themto the edge of the bowl.

You will want to make sure the pieces are secured to the bowl as once the candle beads are in the bowl, they make it difficultfor a loose piece to stick to the side of the bowl.

Step 7
Place prewicked votive tabs on bottom of bowl in a triangle. Space evenly.

Step 8
Pour scented candle beads in bowl to look like bath tub. Fill candle beads right up by frog face and hands and feet so all you can see are the hands, feet and face stickingout.

Step 9
To make the bird take a small piece of Honeycomb Sunflower scraps. Roll into a small ball. Make a small fan shape and press onto end of ball to make tail. Make another ball,  smallerthan the first and press in onto the larger ball to make the birds head.

Step 10
Take a small scrap of burnt orange to make the beak. Press onto face.

Step 11
Paint two eyes on bird, using Black Fabric Paint. Set in candle beads.

 

FAST FACT

Candles have a rich and long history in many applications.   They have been used for illumination, the Songdynasty in China (960–1279) used candles as clocks, most if not all religions incorporate candles into ceremonies and in today’s market are used for decoration and homefragrances.







 




We hope you enjoyed this issue of the En-Light-ener.
Thank you for your continued interest and support.
Our goal is to make this newsletter as entertaining and educational as possible.
Let us know if you have any ideas on how we can improve.

Candlewic Company
3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352
 

Issue Index

April 2014 -- Is it Right? and more....

March 2014 -- Pick a Wick and more...

February 2014 -- Soy-lutions and more...

January 2014 -- Jump Starting and more...

December 2013 -- A Year-End Thank YOU! and more...

November 2013 -- Choosing the Right Wax and more...

October 2013 -- Holiday Season Checklist and more...

September 2013 -- Choosing the Right Wax and more...

August 2013 -- Sunscreen For Your Candles and more...

June 2013 -- Tools of the Trade and more...

April 2013 -- Spring Is In The Air and more...

March 2013 -- To Be or Not to Be and more...

February 2013 -- Keeping Up With the Times and more...

January 2013 -- A New Year of Candle Making and more...

December 2012 -- The Twelve Tips of Candle Making and more...

November 2012 -- Managing Shipping Options, Luminary Candles and more...

October 2012 -- Resources for Candle Makers, Snowball Candles and more...

September 2012 -- Paraffin wax - Not Your Cup of Tea, One-Pour Tins and more...

August 2012 -- Choosing the Right Wax, Aluminum Molds and more...

July 2012 -- Candle Making Kits, Palm Wax Candles and more...

June 2012 -- Starting Your Own Candle Business, Grubby Candles and more...

May 2012 -- Three Step Guide to Show Success, Candle making Without Melting and more...

April 2012 -- With Every Season, a Change in Process and more...

March 2012 -- The Whole Ball of Wax and more...

February 2012 -- Choosing the Right Color and more...

January 2012 -- Time for Your Yearly Checkup - Candle Business Style and more...

December 2011 -- The Twelve Tips of Candle Making, and more...

November 2011 -- Our Candle Making Wish List, Holiday Luminaries, and more...

October 2011 -- Overlooked But Definitely Not Overrated, Making votives with votive pins, and more...

September 2011 -- Time to Light a Fire for Your Business, What to do with extra candle wax, and more...

August 2011 -- All About Candle Additives, Ice Candle Project, and more...

July 2011 -- Create Unique and Trendy Candles, Taper Candles Using Polyurethane Molds, and more...

June 2011 -- Use Summertime To Improve Your Candle Making Business, Floral Pillar Candles Project, and more...

May 2011 -- Getting Your Candle Making Business Online, About Aluminum Molds, and more...

April 2011 -- Choosing the Right Soy Wax, Making Scented Votives and Floaters, and more...

March 2011 -- 5 Valuable Tips for Starting a Candle Making Business, Making Dipped Tapers, and more...

February 2011 -- Advice on Selecting Candle Wicks, Add That Finishing Touch, and more...

January 2011 -- First Impression Is Everything in Selling Candles, One-Pour Tins, and more...

December 2010 -- The Twelve Tips of Candle Making and more...

November 2010 -- Wish List for Candle Making, How to Make Grubby Candles, and more...

October 2010 -- Getting to the Next Level, Making Mottled Candles, and more...

September 2010 -- Five Tips to Make Customers Fall In Love With Your Candles, Veggie Dip Candles, and more...

August 2010 -- Back to Candle Making, Summer Sand Candles

July 2010 -- Are You Selecting the Right Wax?, Beeswax Pillar Candles, and more...

June 2010 -- 5 Free (or low cost) Business Growth Candle Making Business Resources, Vegetable Wax Candles, and more...

May 2010 -- Create Your White Castle Opportunity, No Melting Required Candle Project, and more...

April 2010 -- How To Reduce, Reuse and Recycle When Making Candles, What To Do With Extra Candle Wax, and more...

March 2010 -- Why Color Is Important, Making Streak Candles Project, and more...

February 2010 -- Pillar Candles - What's Old Is New, Making Palm Wax Candles, and more...

January 2010 -- New Year, New Decade and New Candle Making Tactics, Textured Candle Project, and more...

December 2009 -- 12 Tips of Candle Making, and more...

November 2009 -- Tom Turkey on Candle Making, Candle Kits vs Buying Indidual Supplies, and more...

October 2009 -- Taking the Scary out of Candle Making, Snowball Candle Project, and more...

September 2009 -- 4 Quick Tips to Improve Your Candle Line, Layered Candle Project, and more...

August 2009 -- Is Big Always Better?, Cookie Cutter Candle Making Project, and more...

July 2009 -- How to Set Candle Prices, All Natural Beeswax Garden Flare Candle Making Project, and more...

June 2009 -- 5 Tips for Avoiding Margin Drain, Tri-Color Candle Making Project, and more...

May 2009 -- How To Select a Candle Wick, Chunk Candle Making Project, and more...

April 2009 -- Candle Making Ideas for Summer, Candle Making Projects, and more...

March 2009 -- Mold Techniques in Candle Making, A Simple Candle Project, and more...

February 2009 -- Setting the Right Mood Year Round, Tealight Candle Project, and more...

January 2009 -- Reacquainting Yourself with Candle Making Waxes, Tri-Color Candle Project, and more...

December 2008 -- 12 Days of the Candle Making Business, Candle Making Projects, and more...

November 2008 -- Candle Making Business Cliches, Miracle Molding Material Projects, and more...

October 2008 -- Candle Making Terms Explained, How To Make Mottling Candles, and more...

September 2008 -- Adding on to Your Candle Lines, How To Make Candle Luminaries, and more...

August 2008 -- Candles & Their Fragrances, How To Make Pillar Candles, and more...

July 2008 -- Sunscreen For Your Candles, How To Make Dipped Tapers, and more...

June 2008 -- Fall Candle Season Starts Now, Extraordinary Candle Making Project, and more...

May 2008 -- Green Candle Making, Green Candle Projects, and more...

April 2008 -- Recent Candle Industry Price Increases, Aluminum Mold Candle Project, and more...

March 2008 -- Straight Wax, Exciting New Candle Making Products, and more...

February 2008 -- Business Side of Candle Making, Ice Candle Project, and more...

January 2008 -- Basics of Blended Wax Candles, Rose Floater Candle Project, and more...

December 2007 -- 12 Days of Business, 2007 Candle Making Projects, and more...

November 2007 -- Show Time for Candle Making, Making Snow Candles, and more...

October 2007 -- Ready, Set, GO candle making, Candle Luminaries, and more...

September 2007 -- GREENING Your Product Line and Your Bottom Line…, One-Pour Candle Tins, and more...

August 2007 -- Candle Making's Center of Focus, Making Streak Candles, and more...

July 2007 -- The Latest in Candle Making Products, Votive Candle Project, and more...

June 2007 -- Setting Your Candles' Sale Price, Summer Candle Projects, and more...

May 2007 -- Determining Your Candle Making Costs, Using Extra Candle Wax, and more...

April 2007 -- Natural Wax Buzz Part 2, Layered natural candles, and more...

March 2007--Crucial details of candle making, Candle projects with no melting required, and more...

February 2007--How to choose a candle making mold, Making custom candle molds, and more...

January 2007--"Green" Candle Making, tri-color jar candle project, and more...

December 2006--Looking into the candle making future, 2006 candle projects, and more...

November 2006--Introducing...a candle making introduction, candle projects, and more...

October 2006--Prime time: candle wicks, taper candle projects, and more...

September 2006--Clearly still here:Gel candle making, one-pour tins, and more...

August 2006--Fragrance - the driving force of candle making, a new contest, and more...

July 2006--Planning your production, using granulated wax, and more...

June 2006--Our 35th Year, using aluminum candle molds, how much candle fragrance to use, and more...

May 2006--Summertime candle making, making natural lemon candles and more...

April 2006--Choose the candle wick, making tealight candles and more...

March 2006--Choose the right wick base, blending soy wax with paraffin, making palm wax candles and more...

February 2006--The roll of wax additives in a blended wax world, UV additives, making grubby candles and more...

January 2006--The secrets of soy wax candles, more ways to use candles, making soy wax container candles and more...

December 2005--Planning for the new year, announcing our new home, secrets about wicks, and more...

November 2005--Holiday candle making, ideas to sell more candles, making luminaries and more...

October 2005--Temperture issues when making candles, how to start making candles and more...

September 2005--Choose the right candle mold, ASTM safety standards, and more...

August 2005--Color and Fragrance trends, choosing the right candle making tools, and more...

July 2005--Planning for efficient production, Marketing your Candles, Making Swirl Candles, and more...

June 2005--New market trends in candle shapes and textures, Making Textured Candles, and more...

May 2005--The trends and science of candle fragrances, Making Mottled Candles, and more...

April 2005--How to select the proper candle wick, Top Colors, Making "Earthy" Chunk Candles, and more...

March 2005--Selecting the right wax Part III, Our Top Waxes, Making Floral Candles, Our History and more...

February 2005--Selecting the right wax Part II, Our Top Fragrances, Making Fruit Candles and more...

January 2005--Selecting the right wax, Using blended wax, Coloring wax, Making Layered Jar Candles and more...

December 2004--All about candle making fragrances, Making Grubby Candles and more...

November 2004--Choosing Color for your candle making, Making snowball candles and more...

October 2004--Candle Making Busy Season, Making Palm Wax Candles, Speeding Up Candle Production and more...

September 2004--Candle Wax Melters, Making Sense of your Candle Scents, Making Taper Candles and more...

August 2004--Getting Ready For The Season, Using Votive Pins To Make Votive Candles, No Melt Candle Making and more...

July 2004--Some History & What's New, Paraffin Myths, Making Golf Ball Candles and more...

June 2004--Choosing the Right Candle Wax for Your Needs, Making One-Pour Tins and more...

May 2004--Investigating New Products, Burn Testing, Making Freestanding Gel Pillars & Novelties and more...

April 2004--Candle Making Trends, Rolled Candles with Beeswax Sheets, Making Taper Candles and more...

March 2004--Color Theory & Techniques, Floating Candle Molds, Making Tealight Candles and more...

February 2004--Mold Techniques, Computers and Candlemaking, Making Easter Egg Chunk Candles and more...

January 2004--Marketing Natural Wax and Paraffin Candles, Layering Natural Wax Candles and more...

December 2003--Holiday Greetings, 2003 Year in Review, The 6 P's, Making Icicle Candles and more...

November 2003--Building Your Candle Product Line, Making Holiday Ornaments & Soap-on-a-Wick and more...

October 2003--Marketing Your Candles, Polyurethane Molds, Making Lemon Candles, and more...

September 2003--Packaging & Labeling, Essential Oils, Making Rolled Pillars with Beeswax Sheets, and more...

August 2003--Using Palm Wax, Increasing Your Profit Margins, Using Aluminum Molds, and more...

July 2003--Ultra Violet Light Absorbers, Reducing Shipping Costs, Dipping Techniques, and more...

June 2003--Choosing the Right Wick, Using a Wick Stick, Making Floater Candles, and more...

May 2003--New Products Review, Pouring Temperatures, Finishes For Your Candles, and more...

April 2003--Selecting Paraffin, Natural and “Hybrid” Waxes, Using Pillar Pins, and more...

March 2003--Selling & Marketing Candles, Making it Easier to Make Pillars, Wax Art Crystals and more...

February 2003--Pouring Temperatures, Votive Tips, Making Grubby Candles, and more...

January 2003--Candle Making Safety Tips, Instruction Labels, What To Do With Extra Wax and more...

December 2002--Polycarbonate Molds, Making Clear Snowball Candles, and more...

November 2002--Candle Making as a Second Language, The Story of Chandler, Natural F Wax, and more...

October 2002--Candle Making as a Second Language, Projects Review and more...

September 2002--Accessorizing Your Manufacturing, Making Clear Pillar Candles, and more...

July/August 2002--Making Cinnamon Roll Candles, Clear Pillar Base, New Products, and more...

May/June 2002--Back to Basics, Making F Wax Candles, and more...

April 2002--Making Streaked Candles, Wax 101 part 3: Natural Wax, and more...

March 2002--Making Crackled Candles, Wax 101 part 2: Gel Wax, and more...

February 2002--Making Easter Egg Candles, Wax 101: An Overview, and more...

January 2002 --Review of 2001, Frosty Snowman Candles, New Products, Safety Info and more...

December 2001--Botanical candles, making white candles white and more...

November 2001--Chunk candles, clearance sale!, candlemaking books and more...

October 2001--The new candle market, choosing gels, votive wicks and more...

August 2001--New products, new location , new web site and more...

July 2001--Selling & Marketing Candles (part 3), Candle Burn Times and more...

June 2001--Selling & Marketing Candles (part 2), UV Light Absorbers, Wax Additive Recommendations and more...

May 2001--Selling & Marketing Candles, Burning Instructions, Selecting Sustainer Bases and more...

April 2001--Natural Waxes, Candle Burn Times, Wax Pouring Temperatures and more...

March 2001--Making Wax Inserts, Blended vs. Non-Blended Waxes, Colors, Fragrances and more...

February 2001--Whipped Wax, Wax Art Crystal Wax, Gel Candles, Using Containers and more...

 

 

 


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The Candlewic Company

Supplies the candle making industry with candle making kits, molds and accessories including candle wax, gel, and wicks.

3765 Old Easton Road
Doylestown, Pennsylvania 18901
800-368-3352 | Local: 215-230-3601
Fax: 215-230-3606

info@candlewic.com




Official Distributors of: Penreco Candle Gels
Members: IGCA, National Candle Association



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