A Special Holiday Message:
would like to take a moment out of this very busy time of
year to thank all of our loyal customers for your continued
patronage. This is not just another canned holiday message.
We are truly sincere in expressing our thanks. We have helped
countless successful candle makers get through challenges
over the last few decades, and we are thankful for you sticking
with us through thick and thin. We are also very thankful
for all the new faces that gave us a try for the first time
this year. Our success was built on a model of fun and creativity
through making candles. As we grow each year, we are presented
with new challenges and appreciate all of the customers who
have worked with us to turn challenges into opportunities
for all involved. We welcome your input on how we can serve
you better each year and we assure you that we have BIG plans
Thank You – From all of us at Candlewic!
Looking Backward Before Moving
2003 has been a very exciting year for us here at
Candlewic. 2004 will be the most exciting yet. Candlewic
is owned by the second generation of the Binder family,
and the 2 brothers have devised a plan that will take Candlewic
to new levels, surpassing all expectations of the company’s
founders Bill and Betty Binder.
This is a great opportunity to recap some of the latest
developments, techniques, and features from 2003. We assure
you we have been working diligently in 2003 on building a
foundation that will make 2004 special for all of our customers.
We know how busy you are, so please look over this article
and consider trying new products during your slower season.
Countless new products were introduced this year. We introduced
dyes, which have little odor, intense colors, and are
a touch thicker to help eliminate accidental over dying.
waxes continue to grow in popularity. Candle Makers are
realizing that natural waxes are a wonderful line extension
to their quality paraffin candles.
waxes are truly unique and really starting
to increase in popularity. Who could forget the addition of soap
supplies and essential
oils as a direct response to requests by our customers?
They have been well received and we will be expanding further
into this category moving forward. We have added many new
fragrances to our list but not as many as we would like.
2004 will bring many new fragrances, so be sure to check our
fragrance section often. We have increased our huge selection
of wicks to include the ECO
series that is great for natural & paraffin waxes,
and the PK
series of flat braid wick that is great for pillars. I
could go on and on listing the new designer
|Palm waxes produce
spectacular finishes on your candles
jars, additives, and assorted items, but I think we all
get the point that we are excited to offer new products and
appreciate hearing your suggestions.
let you create unique candle products.
site has taken on a whole new look as well. We have
made it easy to navigate, added more information, and
we provide many color pictures to help guide you through
the ordering process. We feel strongly about protecting
our customer information, so we do not allow outside
advertising “pop-ups” that interfere with
your visit. We do offer an affiliate program, but you
will not be intruded upon while browsing our site. We
offer the web site as a service to our customers and
would love to hear back from you on how to improve it.
You may have noticed the newsletter has
changed over the year as well. Starting with the July
2003 issue, we have refocused the contents to reflect
a business perspective. We service candle makers of all
sizes from the crafter to the large manufacturer. We try
to include information that is useful for all, so let us
know if there is anything we leave out.
discounts have become very popular among our customers
in 2003. We are happy to offer our customers great deals
on great products. We thank everybody who has been able
to benefit from these offers, and for fulfilling our minimum
purchase requirements in the spirit of the promotion.
Once again we thank everybody reading this for your patronage
as 2003 winds down to an end. Please let
us know how we can continue to serve you in new and
better ways as we all move forward together as an industry.
Together – the candle makers, the suppliers, the
manufacturers and even our competition – we form
one of the best industries on the planet, and we hold our
head up high knowing we have contributed so much to the
formation and growth of the industry while helping it get
to where it is today.
Happy Holidays – from all of us at the Candlewic
Happy Holidays and the 6 P’s
for getting through the busy season.
I know everybody is very busy at this time of year, but
I want to thank everybody for his or her wonderful questions
and comments this year. It is great to hear such creative
questions. It proves to me that our customers are out there
trying new recipes, techniques, and processes that push
the industry forward. Keep them coming!
I am especially interested in hearing about questions
involving seemingly large business challenges that are
holding you back from obtaining the proverbial “next
level” of business. Candlewic started as a hobby
and grew to a company employing almost 50 employees, so
we are very interested in helping you achieve the same
levels of success.
This month’s question is in response to the overwhelming
request on how to efficiently procure supplies at the best
Whether you realize it or not, procurement costs money.
Every time you are ordering supplies, you are using valuable
time that could be spent making and selling candles. The
more often you order, the higher your yearly cost of goods
will be. When approaching your business by following the
6 P’s, you will save yourself plenty of money. The
6P’s are “Proper Prior Planning
Prevents Poor Performance.”
There are many tricks to applying the 6 P’s. By
increasing your average order size and decreasing the amount
of times you order, you save money on many levels. Shipping
becomes cheaper for consolidated orders. When you look
back at what supplies you have ordered the previous year,
you can learn to consolidate your orders. It is cheaper
to ship the same yearly amount of supplies in 10 shipments
than shipping the same supplies over 20 shipments. This
also allows you to take advantage of bulk discounts and
helps insure you have enough supplies on hand to fulfill
any possible order that comes through your door.
How do you pay for the new strategy of larger shipments
but fewer orders? Take a good look at when your credit
card statement is due and learn to order the day after.
This gives you the full 30 days to make and sell your candles
before the bill is due. This is a form of floating your
money with no penalty. I also strongly recommend a credit
card that earns you airline miles so all your purchases
build points for free plane tickets toward a well-deserved
Candlewic's year end inventory begins on Friday, December 26,
2003 and will end on Friday, January 2, 2004.
Any orders placed within this time period will not begin to
ship until January 5, 2004. We encourage you to plan your year-end
ordering accordingly so we can be sure to accommodate your
needs. Thank you for your cooperation.
Icicles Frozen in Time.
Sometimes we offer projects that may not be a
candle per say, but we put them out there in hopes
it spurs a creative spark that can be used to create
an entirely new candle. This month’s project
is a great way to use up scrap wax and have fun
using wax in an entirely untraditional way. By
dipping icicles in hot wax, you are able to form
a complete seal around the ice and save the icicle
forever (in liquid form). You can attach an ornament
hook or loop of wick to create a unique holiday
decoration. It is a great gift to give to friends
or family members who have moved to warmer climates
as a way to remind them you are thinking about
them. If you live in warmer climates, don’t
fret. You can make your own ice shapes with
3-D polycarbonate soap molds for dipping.
Please read the entire set of instructions before
proceeding to ensure you do not ruin any of your
equipment. Do not place ice in your wax-melter!
- Scrap wax
- Metal pan for holding wax
- Icicle or
- Gloves and/or tongs
- Ornament hook or wick for hanging
Heat scrap wax and pour into a metal pan. Preferably a metal pan
with low sides such as a pie plate or lasagna pan is optimal.
Temperature is not real critical so stay within your regular
pour temperature to start. I do not recommend dipping directly
into your heater because if you drop it, it will sink and cause
you problems later.
Carefully obtain an icicle or frozen ice shape. Please be careful
when obtaining icicles. Be sure that you are not standing under
them when gathering. If you live in warmer climates, there has
been success using 3-D
polycarbonate soap molds filled 4/5’s full of water (to
allow for expansion). I have not had a mold crack yet, but we cannot
take responsibility if it were to happen. Please don’t use
your favorite mold as a test!
Using heat resistant gloves or tongs, carefully dip the ice half
way into the liquid wax. The ice will instantly harden the wax
around it. Quickly turn the ice around and dip the remaining
portion to form a complete seal. After the ice is entirely covered
in wax, you may dip it a few more times to build a thicker wall.
When adding the final dips, incorporate a loop of wick or hook
to allow for hanging.
The ice will melt and you can hear it slosh around inside the wax.
If you have any special people in your lives that
moved to warmer climates, they will be truly amazed
that you captured an icicle and thought to send
it to them. Make sure it is somebody special in
your life, because people have been known to be
touched by the winter memories and move back home!
It is very common that
jars are named by their fluid capacity in ounces.
In most cases this is not equal to weight of
wax. The “16 oz” jars will not
always equal to a full pound of wax and the
candle maker does not always fill the jar to
the same level as the jar was rated. As a rule
of thumb, there are approximately 7 pounds
of wax per fluid gallon depending on the type
of wax. When doing your estimates, please allow
for spillage and be sure to note at what level
you fill your jars.