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May 01, 2003

WIN (What Is New)


"The En-Light-ener"
Candle Making Newsletter

Welcome to the En-light-ener, Candlewic's newsletter for the candle making community.

It’s hard to believe the official start of summer is only days away. It seems as though here in the Northeast we just finished digging out of our last snowstorm. For many, the Summer time does represent a lull in the marketplace. For others who do craft shows, festivals and fairs, it is just the beginning. The candle market is an exciting one and it is great to be part of it.

This is an excellent time of year to explore many things such as new products to offer, scents and even how you produce your candles. In this edition of the En-Light-ener we will touch on many of these subjects so that when the Holiday Season is upon us you can be prepared.

WIN (What Is New)

Natural Waxes

F Wax Candles
The natural wax market place continues to thrive. Those who have worked with the product know that the ease of use, the low shrinkage and adhesion to the container make this wax suitable for any candle company. If you currently make paraffin candles, the dyes, scents and melters can all be the same as you presently use.

The natural waxes also allow you to create unique one-of-a-kind designs. These designs include the feather look (F Wax), Quartz look (Q Wax for containers and PQ) and a granite look (G Wax). All of these looks are achieved without the need for additives. If you have not tried them, it may be worthwhile for that "One-of-a-Kind" look.

Procedures and processes for making candles with natural waxes vary slightly. Typically, you will need to use more color as well as wicks with the proper "treatment." The limits on scent loads are different as well. These will vary with each wax so it is important that you review before making candles.

Clear Pillar Base
Last summer we were extremely excited about launching the Clear Pillar Base. This brand new product allowed candle companies of all sizes to make freestanding candles that are translucent. This new revolutionary product continues to become stronger every day. Those who have tested the product realize the design potential.

The procedures when using this product are very different from making paraffin candles. We recommend that you review all of the information on our web site when you choose to work with this product. We do offer many different types of kits that include all of the products needed to make some exciting designs.

Wick Pins
When making candles there are several new developments that we have covered previously but do feel they are a true benefit. The Votive Pin has been one of easiest and most effective
We believe these pins are so effective that for each votive pin you order we will give you a FREE votive cup.
developments in making votives. This pin will ensure the wick is centered in each votive you make and also will allow for cotton core wicks, LX wicks and other less rigid wicks to be used in your candle. With the pin and free votive cup making votives has never been so easy. We also have pins for making pillars easier. They are available in three sizes: 2 inch, 3 inch, and 4 inch.

Vybar 343
The mottled candle continues to be very popular for candle makers. Candlewic was the first company to offer the Vybar 343, which was specifically designed for holding more scent in the mottled pillar without it bleeding. This product (made by the same company that brought us Vybar 103 and Vybar 260) is a must when making mottled pillars.

J-300 Candles
The other strong selling candle is the multi-layer candle. These candles allow your company the opportunity to offer several different scents in the same candle. These candles are also great for fundraisers since you can match team colors and organizations colors. The J-300 is just the right wax for making container candles with this design pattern. The J-300 allows you to add up to 5% scent and not have it bleed between layers. With Flag Day just around the corner on June 14 and the 4th of July close behind, it is just a perfect time to make that red, white and blue candle.


Hi! I'm Chandler!
I can help you
learn how to make candles.
One of the most frequently asked questions I get is: “What is the ideal pouring temperature for my candles?”

The pouring temperature is going to vary greatly depending on what type of candle is being made, the desired finish and even the time of year. In general a Soy container wax should be poured anywhere from 120 degrees F up to 140 degrees F. Pillar candles made with paraffin wax will get best results when poured in excess of 180 degrees F, most one pour waxes 150-160 degrees F and container candles made with other paraffin waxes would be 170-180 degrees F. These are just general guidelines and you may find you like the results at different temperatures. It is advisable wherever and whenever possible to preheat your container and molds. Preheating can be accomplished in many different means including heat guns, heat lamps or any "dry" heat source. (Do not dip in hot water.)

I also encourage you to visit the new Scent section on our web site. This new easy-to-use section lets you narrow choices down by category, gel safe and even skin safe. Along with this new section we have launched many new and exciting fragrances.

May 2003

Add that
Finishing Touch

Making pillars these days can be fun due to the many different looks and finishes that are available with waxes. Whether it is a mottled candle with the 4045 H or an all-natural pillar using the PS wax, you can increase the perceived value of your pillar candle with this project.

When wicking your candle leave about 1-1/2 to 2 inches of wick at the bottom of the mold (Helpful Hint: Remember this is the top of the candle.) Seal the bottom as you normally would. Pour your pillar and when finished take it out of the mold.

Now take the extra length of wick and consider some of the following:

• Slide beads onto the wick in various colors, maybe even the color of your candle.
• Place your instructions on a small sheet and have "dangle" them on the end. It is one way to make sure they read the instructions
• Rather than instructions, try adding a brief history about your company…maybe a catchy little antidote about candles…there are even little figurines you may want to secure on the end.

This extra little touch does not really cost anything extra but will help people remember your candles. The important note is to make sure the end user cuts these items off before lighting.

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A Special Holiday Message

December 01, 2003
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We would like to take a moment out of this very busy time of year to thank all of our loyal customers for your continued patronage. This is not just another canned holiday message. We are truly sincere in expressing our thanks. We have helped countless successful candle makers get through challenges over the last few decades, and we are thankful for you sticking with us through thick and thin. We are also very thankful for all the new faces that gave us a try for the first time this year.

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How Much Is Enough?

November 01, 2003
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Every candle maker has struggled with the difficult decision on deciding how many different candles and accessories to offer in his or her product line. In fact, research by the National Candle Association suggests that larger U.S. candle manufacturers will typically offer between 1,000 and 2,000 varieties in their candle lines. If you have ever wrestled with this decision in your operation or if your business is currently growing, this article may be just for you.

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Marketing Traditional Candles in Not-So-Traditional Venues

October 01, 2003
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Some candle makers create candles that are truly unique and so different, that they can command a higher price and sell them successfully through smaller venues. Other candle makers are successful by creating economies of volume and distribute their candles through large distribution networks. Others find a niche and successfully create candles that may only be desired by members of that niche. No matter how you are currently selling your candles, there is always that question in the back of your mind, “Who else would want to buy one of my candles?”

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