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November 01, 2004

What About Me? Why Color Is Important?


What about Me?
Why color is important.

Many of us in the Candle Industry spend a great deal of time selecting, sniffing and discussing fragrances because it seems to be what we intuitively feel captures the consumers attention and draws them to our products. However it will surprise many of you to know that the single most important feature that attracts consumers to a candle is it’s most obvious characteristic…it’s COLOR, which creates visual stimuli and evokes emotions in the beholder.

The advantage of color is that it can be as easy as you desire or packed full of complexity as is exhibited by many of the large Consumer Product companies who are driven by process laden complex scientific formulas. In any consumer product, packaging or advertising company the discussion of what colors to use is a key focus with a tremendous amount of analysis required in the decision process.

The large consumer products and fashion industry companies rely very heavily on Pantone, Inc. to help determine the latest trends in color. Pantone, Inc. is the global authority on color and provider of professional color standards for the design industry. They are able to identify color trends well before they arrive on the “retail scene”. These trends are extremely important to the textile, clothing, automobile and home accessory industries (the latter to which candles are a part of). It is imperative for these industries to be able to anticipate, well in advance, what color trends will evolve because of their very long lead times associated with bringing a new product to market.

A tremendous advantage, for us being a smaller company than the goliaths, is that we can react immediately to changes and trends in the marketplace and instantaneously adapt, to provide new colors, no matter what the pantone. The perfect example is our quick turn around last year in bringing the “Earth Tones” forward so our customers could meet the consumers craving for Rust Brown, Cream, Artic Blue and Olive.

Once you the candle manufacturer decide on the color for the candle, the next step is to determine how the wax will be dyed. The choices can be as follows:

Liquid Dye - In general liquid dyes are very highly concentrated products, which require that they be used in small percentages. They are most effective when used in 50 pound or greater batch sizes. They are highly cost effective and allow for easy solubility in wax and gel formulations. Due to their high concentrations it can be difficult to ensure color consistency when working in smaller batches below 50 lbs. EVO liquid dyes provide the most effectiveness, providing a pleasant, mild scent and compatiblity with all paraffin wax, soy wax, gel wax and blended waxes.

Color Blocks - These come pre-measured in ½ ounce blocks that are great for mixing in to small or large batch sizes. Each of these concentrated blocks will color between 15-20 pounds of wax. Color blocks are perfect and easy to use if you are mixing in pouring pots, turkey roasters or double boilers.

Powdered Dyes - Extremely concentrated and usage is generally reserved to candle manufacturers that are working with mixing batches of 250 pounds or greater. For example, in some instances a ¼ ounce of powdered dye can color over 100 pounds of wax. So you can imagine the problems you would experience if you tried to mix smaller batch sizes.

The advantage of using any these methods is that you can get to any shade required by increasing or decreasing the recommended usage.

As always we are committed to following the market place closely to address what “hot” colors are trending and develop them so you can provide your customers the freshness they crave in color assortment and selection.


Hi! I'm Chandler!
I can help you
learn how to make candles.


What are some holiday projects for groups to work on?

As we approach the holidays, groups and organizations are actively engaged in crafting activities, and so I am asked this question quite often.

In general, there are several creative group projects, which are ideal for any age group. I have listed them along with the links for previously featured projects.

In order to get the most out of a project, it is always best to engage in products that do not require the wax to be heated and ones which the participants can take the project home when completed. Some of my favorite include the following

Holiday Ornaments & Soap-on-a-Wick
November 2003

Beeswax Candle Sheets -- Fun, Easy, and Profitable
September 2003

Candle Making Made Fun...Wax Art Crystals
March 2003


November 2004

Snowball Candles

It's hard to believe, but winter will soon be upon us -- if it's not already in some areas. One of the most appropriate candles for the winter season is the snowball candle. What is also nice about this candle is that even after the holidays have passed it will not look out of place in your home.


Large Polycarb Ball Mold or Groove Lock Mold
5" (12.5 cm) – 2/0 wick
Concentrated Scent Squares – Peppermint
General Purpose Wax
Iridescent Glitter


Place wick in ball mold. Melt wax and add peppermint scent to wax as desired. Pour your candle, referring to page 3 for detailed instructions. Allow candle to cool and then re-fill depression in the center of the candle. Cool completely and remove finished candle from mold.

Add peppermint scent and 1 teaspoon (5 ml) of glitter to 1 to 2 cups (250-500 ml) of melted paraffin wax and stir. Place melted paraffin in a deep bowl. Cool wax until a thin skin forms over the surface of the wax. Then, using an electric mixer or egg beater, whip melted wax until it becomes light and fluffy.

Now, you must work QUICKLY. The whipped wax will cool quickly and become hard and unmanageable. Apply the whipped wax to the outside of the ball candle with a fork. Cover the whole candle in this manner, holding the candle by the wick so that you can work on the entire candle at once. Be careful! The wax can still be quite hot at the beginning of this process. If wax becomes too cool to work with, reheat and whip again.

For more great projects like this one, please check out our Candle Basics Book (item BK-8) with over 50 great projects. You'll find it in the books section of
Quick Facts:
In this issue of the En-Light-ener we discussed in depth color. But did you know that color selection can tell us a lot about personalities.

Yellow - Stable, Provides security, Dependable, Efficient

Red - Fun-loving, Lively, Spontaneous, Flexible, Carefree, Hands on
Green - Tough-minded, Powerful, Efficient, Usually right, Possesses deep knowledge
Blue – Warm, Compassionate, Romantic, Idealistic


View All

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