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2008 En-Light-Eners


The 12 Days of Business

December 01, 2008 | 2008 En-Light-Eners

Hard to believe we are almost to the end of 2008. We wish to thank all of our customers for their continued support in 2008. We look forward to the opportunity of working with you in 2009 as we start our 37th year in business we look forward to facing the challenges of the industry. Read More

Think Outside the (Candle) Box

November 01, 2008 | 2008 En-Light-Eners

While doing some recent research, I came across a list of the most annoying “Business Cliches” used in today’s business environment. Number one on this list was "Think outside the Box". After reading enough business journals and speaking with various business people, I would have to agree with this conclusion. It would appear odd to start this article with such an overused/annoying phrase and I will avoid the temptation to do it, but the reference can be used. Read More

HTH (Hope This Helps)

October 01, 2008 | 2008 En-Light-Eners

On behalf of the Candlewic Company, we wish to thank everyone that takes the time to read our newsletter on a regular basis. It is always fun sharing our passion of candle making with others that have this same enthusiasm. Candlewic has been in business for over 38 years and continues to learn from our customers on a regular basis so be sure to keep in touch with us and be sure to share with your candle community our newsletter and other resources we offer. Read More

Adding On

September 01, 2008 | 2008 En-Light-Eners

It seems that every year the Holiday Season approaches before we know it and the launch of new products you anticipated is just not quite ready for this year's season. The good news is there are lots of little extras that you can add to your line pretty quickly and, in many instances, using current products or excess inventory. Nothing can help a business more then being able to convert "dead inventory" into a sellable item. Read More

Candles & Their Fragrances

August 01, 2008 | 2008 En-Light-Eners

On behalf of the Candlewic Company, we wish to thank all of our loyal readers and customers. It is hard to believe that we are entering our 38th year in the candle making business and one of the topics that never seems to get old and, in fact, continues to invigorate most people is fragrances. Read More

Sunscreen For Your Candles?

July 01, 2008 | 2008 En-Light-Eners

As the warm summer sun ushers in the fun days of outdoor activities and bright warm days, candle makers everywhere are out and about selling their candles. Unfortunately, the same sun which brings us the beautiful days of summer, also causes havoc on our candles. Candle makers everywhere are forced to hide their beautiful masterpieces in an effort to keep their candles from fading or melting in the warm heat. There are a few simple tips and additives that can help protect your candles from the damaging rays of the sun, resulting in increased shelf life as well as raising your candle’s marketability as a premium product. Read More

Fall Candle Season Starts Now

June 01, 2008 | 2008 En-Light-Eners

For many the end of school will soon be upon us, if not already. Others are packing bags to leave for a vacation or putting the final preparations together. With all of these exciting happenings, the winter holidays are probably the furthest thing from most everyone’s mind. Read More

Recent Price Trends

April 01, 2008 | 2008 En-Light-Eners

Many larger magazines, newsletters and online publications plan their topics months in advance. This will help the writers and editors prepare material well in advance, but in many instances will make it difficult to always offer the most timely articles. One of the advantages of having a smaller publication is that the topics can be prepared a week or days in advance, so topics can be very timely. Read More

Straight Wax

March 01, 2008 | 2008 En-Light-Eners

The topic of wax is one that has to come up in any discussion regarding candle making. Unfortunately, right now with oil prices where they are, the discussions on wax is not always cheerful. In the January issue of the Enlightener, we focused on using blended waxes; this month we will feature “straight wax.” Read More

The Business Side of Candle Making

February 01, 2008 | 2008 En-Light-Eners

With the New Year well on its way it seems many people get serious about business during the month of February. Not sure if it is a case of being locked inside because of the cold, the trade shows spark your interest in new products or that we just got used to writing 2008 on our checks. In this issue we are going to focus on the business side of candle making and highlight a subject which is commonly called database marketing. By now you must be feeling that every time a new Enlightener comes you seem to get assigned a new title. Read More

A Fresh Look at Blended Wax

January 05, 2008 | 2008 En-Light-Eners

One of the yearly traditions many people do is set a resolution for the New Year. For some it might be going to the gym, others it is to quit smoking, others is to complete projects around the house but my resolution for work has always been to start writing my articles for the newsletter earlier. Interestingly enough, this issue I actually did, but when I was doing final research for this issue I decided to re-do the entire issue in case someone had the resolution to look at waxes for 2008. Read More

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