4 Quick Tips to Improve Your Candle Line
Hard to believe summer is weeks behind us and for many it seemed like there never really was a summer and before we knew it everyone was talking about “Back to School”. The good news with summer being over is the holiday buying season is rapidly approaching. This past summer was tough for many retailers but there was some encouraging news that retail did grow a modest 1.1% for the month of August.
If you have not started, now is truly the time to really jump start sales and add new products and "reposition/market" your lines. Some of the suggestions can be simple little editions to your line while others may require a little more testing and product development. As all businesses have learned you are no longer able to just hope that what you were doing in the past is enough to get you through another year.
There are many new and exciting product changes that can still be put into your candle line in time for this holiday season but you will need to work fast and be able to implement these changes/products.
Without doubt the most exciting new product to come along recently is the wood wick. The wood wick candle has been out for a few years but for many finding quality wood wicks from suppliers has always been difficult. The wood wick is not designed to replace your existing candle line but is a way to attract new customers to your products.
The wood wick is limited to use in containers but is great to use with all soy waxes and paraffin waxes. The wood wick can add a nice touch and unique burning property to your candle. Your candles can have that nice crackling sound people love to read and relax by but without the need to use the fire place. The wood wick definitely should be considered especially with some new or unique pieces of glassware.
Last year we wrote about other great ideas and in today’s economy they are worth repeating and if you didn’t add them last year this would be the year to consider these new and exciting products.
Natural Candle Wax
Natural wax candles are here to stay and if you haven’t tried it yet now is the time. Soy is great in that it is all natural and produced here in the US which can have some great marketing appeal. A unique way to launch your soy wax line might be to add a line using travel tins. Travel tins are relatively easy to make because the exterior surface can hide many of the blemishes that occur when using glass containers. Tin containers do not break when the heavy shipping season occurs. (Be sure to check out our September 2007 issue on how to make these candles).
There are many things about a candle that can appeal to the consumer one of them is the label. With today’s technology and printers it has simplified the process of making custom labels. Nothing is more appealing to small retailers and manufacturers then to offer items that cannot be found in the mass markets. Custom labels can be a tremendous asset for fundraisers and local craft shows and events. One site that we have always liked for help on custom labels is http://www.avery.com.
One of the new products that we received numerous compliments and companies really like the suggestion was to add luminaries to the line. For those that may not be familiar with this, these are the candles used in downtowns and neighborhoods by lining the streets with Luminaries.
One of the great things about the candles used in this application is they do not necessarily have to be white or a specific color. They can almost be any color because they are placed in the bag. What better way to use wax that may be colored but does not meet your color specifications or a custom order canceled at the last minute.
Some other helpful hints would be contact the coordinator of the event and ask (in exchange for a discounted price) can you apply a label on the bag advertising your company. Be sure to check with various downtown districts and neighborhood civic associations to promote this idea. Many downtown events are in early December and will provide for some last minute advertising. For other items be sure to check out September 2008 issue.
With 2009 drawing to a close it is time to consider all opportunities that may become available. Many of the above can be started with minimal investment.
As we approach the busy season it appears the number of emails I field each day has been increasing dramatically. Because of this I will try and respond to identify 2 or the more frequent questions I receive.
Are any additives needed to make a wax mottle?
If the proper wax is used no other additives should be used to make a candle mottle and in fact most additives will impede the wax from mottling. Not all waxes will mottle and if it is "blended waxes" chances are that it has been designed to hold the fragrance and not mottle. The best waxes to use for mottled candles would be the 2530 for containers and the 3035H for votives and the 4045H for pillars.
Can the fragrances I purchase from you be used in soaps?
On our fragrance landing page we have several key icons that identify how the fragrances can be used. All of our fragrances can be used in paraffin, soy and palm waxes. Those identifying the red heart icon with hand are safe for soaps. The icon with the triangle with a flame can be used in gel candles.