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2011 En-Light-Eners


The Twelve Tips of Candle Making

December 01, 2011 | 2011 En-Light-Eners

Yet another year comes to a rapid close. For the Candlewic Company it represents our 41st year in business, and we could not have gotten here without the support of all our customers. Yes, it is 41 years, and we always like to say as much as things have changed the basic premise of making candles has not changed all that much. You still melt wax, add fragrance, and place the wick in the candle. (candle makers do wish it was quite that easy). Consumers generally burn candles the same and, in reality, burn candles even more often than in the past. Read More

Our Candle Making Wishlist

November 01, 2011 | 2011 En-Light-Eners

Over the last several weeks mailboxes are getting filled up daily with catalogs from every type of business available. Catalogs are a great resource for the kids to review to find out what they might want to put on their wish list. While they are assembling their wish list, we thought we would highlight the list of items that you may want to put on your wish list. Read More

Overlooked but Definitely Not Overrated

October 01, 2011 | 2011 En-Light-Eners

In candle making, there are many terms which end up being common terms: fragrance load, topping off, pre-wick assemblies, fragrance retention and many others. Ironically there is one term that never seems to be used but you could argue is ONE of the most important in terms of maximizing the performance of your candle. Even after identifying the term, further explanation is necessary to identify why it is important. Read More

Time to Light a Fire for Your Business

September 01, 2011 | 2011 En-Light-Eners

Hard to believe summer is over and most people are back to their fall schedule. For the sports fan, the fall is the best time of year, football “Kicks-Off” and playoff baseball is in “Full Swing”. For candle makers the fall is generally when we like to “Light a Fire” to our candle business. For the non-sports fan please stay with us as we draw an analogy between baseball and candle making. It is a little bit of a reach but we are going to take a shot since we are hoping the Phillies are in the World Series. Read More

All About Candle Additives

August 01, 2011 | 2011 En-Light-Eners

For many the summer will be winding down shortly and the kids will be heading back to school. As more time is spent inside, the need to put sun block on is greatly reduced but, did you know candles should always use some type of UV protection? Unfortunately, the same sun which brings us the beautiful days, will cause havoc on our candles. Candle makers everywhere are forced to hide their beautiful masterpieces in an effort to keep their candles from fading or melting in the warm heat. There are a few simple tips and additives that can help protect your candles from the damaging rays of the sun, resulting in increased shelf life as well as raising your candle’s marketability as a premium product. Read More

Create Unique and Trendy Candles to Stand Out from the Competition

July 01, 2011 | 2011 En-Light-Eners

In most instances when you walk into a candle shop of any type, the predominate candle appears to be the jar candles. There are so many different types of jars on the market and so many different fragrances available that the consumer can truly find what they like. Read More

Use Summer to Improve Your Candle Making Business

June 01, 2011 | 2011 En-Light-Eners

While many are in vacation mode during the summer months, we always suggest that you do not take a vacation from your business or take away time to start your business. If your goal is to make and sell candles for the holidays, then it is very important that you start the process now. It will take you time to choose the proper wax, select the proper wick and start identifying which fragrances to offer. The summer months are an excellent time to begin and perfect this process. Read More

Getting Your Candle Making Business Online

May 01, 2011 | 2011 En-Light-Eners

For many when they first started making candles, it was probably envisioned that the hardest decision to be made was whether to use Apple Crisp or Hot Apple Crisp fragrance, which craft show to do, or what type of packaging they may need to use when shipping to their customers. Unfortunately, to survive in today’s business climate, there is much more to consider. You need a successful plan if you are going to survive in the marketplace. The consumer landscape and how they shop has been changing radically in the past 8+ years. Today it is important to stay on top of the latest technology, marketing and social networks to ensure your business will succeed and grow. Read More

Choosing the Right Soy Wax

April 01, 2011 | 2011 En-Light-Eners

These days there are so many choices with the soy waxes it can be hard to know where to start. Because of this it is always recommended you test a couple to see what is available for your application. Each of the soy waxes available will bring something different to the table. Recommendations by others can help the process but everybody does look for something different in waxes. Be sure to test and research what will work best for your application. Read More

5 Valuable Tips for Starting a Candle Making Business

March 01, 2011 | 2011 En-Light-Eners

As the job market continues to tighten, more and more people look to start their own business. There have been a number of articles written on starting your own business during a recession, but we always like to bring it back to candles. Many articles like to identify that both Microsoft and Disney were started during a recession and further articles like to write that a recession is the best time to start a business. Read More

Advice on Selecting a Candle Wick

February 01, 2011 | 2011 En-Light-Eners

We are not sure if it was by accident...or truly the genius of our founder William Binder, II...that our company name bears Candlewic which accurately reflects the most important component to any candle. Read More

First Impression Is Everything

January 05, 2011 | 2011 En-Light-Eners

With the holidays well past us it is time to get serious in planning for 2011. We truly thank everyone for their business in 2010 and look forward to the new year with excitement. It is hard to believe that this will be our 39th year in the candle industry and this would not be possible without the support of all of our customers. Over that time we have seen many changes in our industry and have always responded to help all of our customers. For those that do follow us on a regular basis, you will see we have continued to grow our "Social Network" and encourage you, if you have not done so, to sign up to be a fan on Facebook. This is a great opportunity to keep up-to-date on a daily basis. We do also from time to time provide special offers and when possible tip off some new products or advance notice of our new sales. Read More

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