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2018 En-Light-Eners


Farewell 2018

November 29, 2018 | 2018 En-Light-Eners

Hard to believe another year is coming to an end. For some reason I seem to recall with clarity writing the closing Enlightener every year, but the remainder of the year seems to be a blur. I think the problem is that here at Candlewic, we have so much fun helping all of our friends and customers grow their candle businesses that the time just flies by. Read More

School in Session II: Math 101

October 30, 2018 | 2018 En-Light-Eners

To maximize your candle making business, it’s important to be a well-rounded student. For many of us who have not set foot in a classroom (other than for parent-teacher conferences) for many years, much of our learning comes from online sources or through trial and error. The resources we have available online can certainly save you time and money and help you get a head start on the learning process. Read More

Science 101 of Candle Making

October 01, 2018 | 2018 En-Light-Eners

By now, all levels of school are well into the semester, so we're a bit behind in starting class. Don't worry. There's still plenty of time to be ready for this year's final exam, which is always graded by how well your business does during the holiday season. In our October issue, we're going to focus our studies on the science of candle making. With these basics under your belt, you should be able to make a better candle. Although every component of candle making does have a great deal of science behind it, the good news is that just having a basic understanding can help. Read More

Another Summer in the Books

August 30, 2018 | 2018 En-Light-Eners

For many households, the past several weeks have brought a number of emotions as the start of the school year is well underway for most students. The weeks leading up to the start of a new school year can be exciting for many as they await the next chapter of their lives. Read More

Maximizing Your Profitability

July 23, 2018 | 2018 En-Light-Eners

Over the years, we've written about why candle making is the right opportunity for many, regardless of their current employment status, start-up budget and space availability. There are myriad reasons that we have been promoting this premise – including, but not limited to, some of the factors below. Read More

Creating Pillars for a Unique Offering

June 20, 2018 | 2018 En-Light-Eners

Hard to believe that summer is already here. Once again, people are commenting on how things are going by so quickly. For many, the summer months can be on the slower side in terms of sales. That’s why they can be a great time to develop and launch some new products. For many, the natural extension to having a complete candle line is the launch of some type of pillar or freestanding candle. Read More

How to sell your candles - benefits and drawbacks

May 23, 2018 | 2018 En-Light-Eners

The candle market offers myriad options to sell candles, and each one offers a number of benefits and drawbacks. As you start and grow your business, the key is to find which one best meets your needs from the standpoint of time, available resources, growth potential and skill set. Read More

Evolution of Fragrances

April 24, 2018 | 2018 En-Light-Eners

Among the most exciting things in the candle market are the evolution of fragrances and the new and exciting launches that occur seasonally. Candle buyers are no longer satisfied with just the main staples like Vanilla, Lavender and Pine. They want to be excited by and challenged with new, bold combinations that inspire and arouse the senses. Read More

Candle Making Unique Terms

March 21, 2018 | 2018 En-Light-Eners

In past issues, we've highlighted some of the terms associated with candle making, but there are also some additional unique terms or "rules" that apply to the candle industry. As you become more seasoned in making candles, you, too, will be using these terms or phrases on a regular basis. Read More

Growing Your Business

February 19, 2018 | 2018 En-Light-Eners

February does seem to go by very quickly, and, before we know it, the first quarter of the year will be over. The goal of most, if not all, business owners is to continue to grow their businesses and make their companies more successful. In most cases, this is a year-round process and should never be taken lightly. In this issue, we'll try to provide some ideas about how to achieve this goal, recognizing that every company has a different model for its business. Read More

Candle Making: Things You Should NOT Do

January 18, 2018 | 2018 En-Light-Eners

The start of a new year always gets people excited to begin new projects, stick to their New Year's resolutions and build on what they may have already started. If you're a new reader, we're hoping that your New Year's resolution was to make high-quality candles. If you've just started researching candle making, you've probably found that it can be overwhelming at times. Read More

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