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2019 En-Light-Eners


Starting Early...

August 01, 2019 | 2019 En-Light-Eners

As the summer winds down and students get ready to return to the classroom candle companies of all sizes should begin for the Fall and Holiday Candle Season. Starting early is critical to the success of having a strong holiday season. The larger candle companies have developed their strategy months ago if not during last Holiday season but one of the advantages of being small is you can react to current trends and determine your budget and manage expectations based on recent events. The fall and winter are great opportunities to grow your business. Read More

Managing Orders

July 03, 2019 | 2019 En-Light-Eners

One of the most important aspects of any business is knowing what type of orders to take and hard as it may be to accept orders not to take. Not every order will be right for your business even the biggest ones that you may be able to fulfill. Read More

Take Your Business in the Next Direction

June 07, 2019 | 2019 En-Light-Eners

Today's candle makers have so many choices to make money off of their craft and or Hobby. Many years ago the options were extremely limited to selling to a retailer, having their own retail store or the craft/ festival show circuit. Today the options are limitless and all can be fun and exciting and allow the candle maker to take the business in any direction they want. Read More

Candle Making History + April Project Winner

May 01, 2019 | 2019 En-Light-Eners

Depending on what definition you wish to use for a candle the origins can track back to over 3,000 BC where using tallow, insect seeds and even boiling the fruit of a cinnamon tree where the most popular choices to make candles. Read More

Naturally Natural + March Project Winner

April 03, 2019 | 2019 En-Light-Eners

These days there is no shortage of waxes available to the candle maker in fact choosing one can be a daunting task but once you begin to develop a sense of what you want it definitely helps narrow down the field on the best wax for your application. Read More

Making Sense of Scents

March 06, 2019 | 2019 En-Light-Eners

When making that perfect candle, there are many components that must be matched up and used properly to optimize the performance of any candle. Buying the components and simply throwing them together can certainly make a good candle, but will it ensure best results? The answer is generally no, creating the best candle possible involves building a complete system and ensuring control through the entire process. Read More

Candle Making Trends

February 01, 2019 | 2019 En-Light-Eners

One of the most important things any company must do is to continue to meet changing customer demands in a fast-paced retail environment. Unfortunately, in the candle market, there can be multiple trends that must be monitored. Fragrances, the type of jars being used, colors, and in some cases the wax formulation, must continually be updated to offer the consumer the best possible product. Read More

Welcome 2019

January 03, 2019 | 2019 En-Light-Eners

Well, here we are already in 2019, and things seem to be off to a great start. I'm hoping everyone had a great holiday season. We're very excited to be offering our 18th year of publication of The Enlightener and are looking forward to introducing some great changes. Read More

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