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June 07, 2019

Take Your Business in the Next Direction

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The 'En-Light-ener' Candle Making Newsletter
June 2019
 
Take Your Business in the Next Direction
Today's candle makers have so many choices to make money off of their craft and or Hobby. Many years ago the options were extremely limited to selling to a retailer, having their own retail store or the craft/ festival show circuit. Today the options are limitless and all can be fun and exciting and allow the candle maker to take the business in any direction they want.

The traditional marketplace still exist but when selling to a retailer you are limited to their vision on the candle line. Another issue with the traditional retail route is that many of the small boutique and unique shops have closed and leaving only the big box retailers which most are not positioned to service. The exciting news is that this issue will not limit your ability to grow your business and your own vision can lead the way. One of the first and oldest ways to take your business in the direction you desire is the craft show, festival, flea market or any event lasting several days, or, in some instances, weeks. These events can be great ways to get started for someone with almost any size budget.

To ensure a successful event, it is definitely important to do some homework before choosing the shows in which you wish to participate. Small craft shows usually don't require a great deal of research, because getting into the show is generally not that expensive, so your risk is minimized. In general, the bigger the show, the more costly it is to get into it and the more research you should do before deciding to participate.

When deciding which show to do, it is helpful to have some experience or connection with the show. The experience can be just attending and observing. Check out how many other candle vendors are in attendance, speak to some of the exiting vendors, and take notice of the price points customers seem to be gravitating to. The more information you have, the better your chances of finding the show in which you can achieve the most success.

One of the best ways to keep an income source in your expertise is to teach others what you have learned. If you have a Location already selling candles set aside an area of the store for classes or "make and take events". Many of these don't require you to teach of the tricks of the trade but enough the consumer can enjoy the process.

Don't have a location then be sure to check out what YAYMAKER can do.

 
Do what you love. Love what you do.
YAYMAKER
 

Ready to be your own boss? Join a movement of other motivated professionals and turn your candle-making passion into a career.

Love your job like you love your weekends! Join others who are interested in hosting creative events and sharing their love of candle making. If you enjoy what you do and you're passionate about it, why not turn your hobby into a new lucrative side business?

The good news is there are so many choices available to making money from your passion then just selling them. The key is finding out what you are good at and maximizing those efforts.
 
 
Project Contest
May WINNER!
Congratulation to this month's winner Cathy Brown. This winning project will keep us in the "Food Projects" and we sure did receive some nice compliments on last months winner.  
Our fourth winner in the contest is:
Cathy Brown
 
Chocolate Brownie
chocolate brownie
 
Directions:

Ideally it should go in a glass bowl if you choose to burn it. Enjoy!
 
 
Enter for a chance to be next month's winner!
 
  1. Create your project*
  2. Send your project submission with pictures and easy-to-follow instructions to: billbinder@candlewic.com
  3. We’ll select a winner for that month to receive a $100 Candlewic gift card and publish the winner’s project in our newsletter!
Then, during the first week of December 2019, we will publish to our website the 10 selected projects contributed by readers and ask all of our readers to vote for their favorite project. The contributor of the winning project will receive an additional $300 Candlewic gift card!

Please keep in mind that, even if your project is not selected for the particular month in which you submitted it, we may use it for another month. We may also use it as a post on Facebook, Twitter or one of our other social media accounts. If we do that, you’ll receive a $30 Candlewic gift card. We’re looking for fun, unique and exciting projects that will appeal to many of our readers.
 
Example Project Formats:
Yummy Fall Soy Candles All Natural Beeswax Garden Flare Candles
Decorative Streak Candles Decorative Swirl Candles
Recycled Chunk Candles Snowball Candle
 
Send your project submissions to:
billbinder@candlewic.com
 
Deadline to be featured in the July En-Light-Ener : June 25, 2019.
Winner will be notified by June 28, 2019, and featured in our July issue.
*The submitted project cannot be one taken from a competitor's website or social media pages, cannot feature a competitor's products, and cannot include links to a competing vendor's site, social media accounts, or products.
 
CHANDLER'S CORNER
 
One of the most frequently asked questions I get is, Hi. I'm Chandler.
"I am very interested in making candles but do have a limited budget, do you have any suggestions?"
There are definitely things you may have already in the home that can be incorporated into your craft/hobby. Many candy & chocolate molds can be used for making tarts and similar smaller candles. Do be careful to pouring temperatures in that you do not want to melt your molds and the wax leak out. Dixie cups, quart milk containers and other similar items can serve as molds. If you have PVC, aluminum tubing from a home improvement project they can be used for molds. If you have candy thermometer this can be sufficient just be sure to clean thoroughly before making candy again. We have some kits at great prices that can help you get into candle making on a smaller budget. No need to purchase 12 jars, 100 wicks or other minimums can add to the cost of starting out. My favorite right now is the If you just wish to play around initially with candle making you can melt old candles down and reuse. This can help you appreciate the process but it can be difficult to find the proper wick because you will be mixing several different melt point waxes together. Things that should not be used especially if you want to make quality candles is melting down old crayons (they have pigment dyes which can clog the wick and not allow it to burn properly).
 

Each Season is an exciting time to Launch New Fragrances.
This Year "Spring and Summer Collection" along with their notes.
No. 506
HONEYSUCKLE & THYME
TOP: Green, Ozone
MIDDLE: Floral, Jasmine, Rose
DRY: Woody
No. 507
LAVENDER CHAMOMILE
TOP: Bergamot, Eucalyptus, Lavender
MIDDLE: Iris, Jasmine, Spicy, Vanilla
DRY: Cedarwood, Musk, Pathchouli
No. 508
LEMONGRASS & GINGER
TOP: Lemongrass
MIDDLE: Jasmine, ginger, lemongrass
DRY: Lemongrass
No. 509
SEQUOIA & ENGLISH OAK
TOP: Cypress, Fir Balsam, Mandarin
MIDDLE: Pine, Floral, Cedarwood, Sandalwood
DRY: Elemi, Ciste, Labdanum, Tonka Bean, Vanilla
No. 510
FLEUR DE SOLEIL
TOP: Bergamont, Cardamom, Marine
MIDDLE: Jasmine, Ylang, Labdanum
DRY: Benzion, Tonka Bean, Sandalwood, Musk
No. 511
ZUCCHINI BLOSSOM
TOP: Basil, Geranium, Tomato Leaf
MIDDLE: Clove, Mint, Garden Herbs
DRY: Musk, Earthy
No. 512
OLIVE LEAF & MORINGA
TOP: Moringa, Orange, Lemon, Olive Leaves
MIDDLE: Basil, Herbal, Honeysuckle, Muguet
DRY: Cedarwood, Fennel, Musk
No. 513
SYCAMORE SAGE
TOP: Bergamot, Marine, Sage Leaves
MIDDLE: Rose, Violet, Cedarwood, Sandalwood
DRY: Amber, Patchouli, Musk, Sycamore Bark
No. 514
SALT CAVERN
TOP: Marine, Eucalyptus, Sea Salt
MIDDLE: Water Lotus, Rose, Orange Blossom
DRY: Amber, Vetiver, Musk
We hope you enjoyed this issue of the En-Light-ener. Thank you for your continued interest and support. Our goal is to make this newsletter as entertaining and educational as possible. Let us know if you have any ideas on how we can improve.
CANDLE MAKING SUPPLIES
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Please visit our online catalog often to see what's new. As always, thank you for your continued business.
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Candlewic Company
3765 Old Easton Road | Doylestown, PA 18901 | 800-368-3352
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