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Candle Making Newsletter Back Issues


The En-Light-ener

December | December Enlightner - Project Contest Vote

December 16, 2019

When writing our Enlightner we always do research on timely manners not always relating to candle or soap making to see if we can tie the subject matter to the current issue. Interestingly enough I was about to write it is hard to believe it is an end of another decade but quickly learned that there is a heated debate that the decade doesn’t end until 2021. This topic seems too controversial so we are going to take the position that it is the end of a decade and what a great one it has been. Read More

November | Relieving Stress Through Candle and Soap Making

November 08, 2019 | 2019 En-Light-Eners

The months of November and December are definitely exciting and at the same time stressful time period for most people. November has the Elections, Veterans Day and then finishes off the month with Thanksgiving. December has all of the Holidays and then the stress of starting a New Year. Read More

School is in Session + October Project Winner

October 01, 2019 | 2019 En-Light-Eners

By now many are settling into the Fall Season and the weather is beginning to change and the Holiday Festivals are around the corner and in some instances upon us. The early fall is when many new consumers try their hand at candle making. Most entering the market place learn very quickly there could be some new lexicons which need to be learned. Read More

September | Settling in for the Fall Routine

September 09, 2019 | 2019 En-Light-Eners

The Labor Day holiday has just past and by now most kids are back to school, summer houses are over and many are now settling in for the Fall routine. For Candle makers fall is anything but routine, craft shows abound, Winter Holidays are rapidly approaching and cold weather brings people inside and more candles will soon be lit. As a candle maker it is of the utmost importance that the candles you make perform optimally. Read More

Starting Early...

August 01, 2019 | 2019 En-Light-Eners

As the summer winds down and students get ready to return to the classroom candle companies of all sizes should begin for the Fall and Holiday Candle Season. Starting early is critical to the success of having a strong holiday season. The larger candle companies have developed their strategy months ago if not during last Holiday season but one of the advantages of being small is you can react to current trends and determine your budget and manage expectations based on recent events. The fall and winter are great opportunities to grow your business. Read More

Managing Orders

July 03, 2019 | 2019 En-Light-Eners

One of the most important aspects of any business is knowing what type of orders to take and hard as it may be to accept orders not to take. Not every order will be right for your business even the biggest ones that you may be able to fulfill. Read More

Take Your Business in the Next Direction

June 07, 2019 | 2019 En-Light-Eners

Today's candle makers have so many choices to make money off of their craft and or Hobby. Many years ago the options were extremely limited to selling to a retailer, having their own retail store or the craft/ festival show circuit. Today the options are limitless and all can be fun and exciting and allow the candle maker to take the business in any direction they want. Read More

Candle Making History + April Project Winner

May 01, 2019 | 2019 En-Light-Eners

Depending on what definition you wish to use for a candle the origins can track back to over 3,000 BC where using tallow, insect seeds and even boiling the fruit of a cinnamon tree where the most popular choices to make candles. Read More

Naturally Natural + March Project Winner

April 03, 2019 | 2019 En-Light-Eners

These days there is no shortage of waxes available to the candle maker in fact choosing one can be a daunting task but once you begin to develop a sense of what you want it definitely helps narrow down the field on the best wax for your application. Read More

Making Sense of Scents

March 06, 2019 | 2019 En-Light-Eners

When making that perfect candle, there are many components that must be matched up and used properly to optimize the performance of any candle. Buying the components and simply throwing them together can certainly make a good candle, but will it ensure best results? The answer is generally no, creating the best candle possible involves building a complete system and ensuring control through the entire process. Read More

Candle Making Trends

February 01, 2019 | 2019 En-Light-Eners

One of the most important things any company must do is to continue to meet changing customer demands in a fast-paced retail environment. Unfortunately, in the candle market, there can be multiple trends that must be monitored. Fragrances, the type of jars being used, colors, and in some cases the wax formulation, must continually be updated to offer the consumer the best possible product. Read More

Welcome 2019

January 03, 2019 | 2019 En-Light-Eners

Well, here we are already in 2019, and things seem to be off to a great start. I'm hoping everyone had a great holiday season. We're very excited to be offering our 18th year of publication of The Enlightener and are looking forward to introducing some great changes. Read More

Farewell 2018

November 29, 2018 | 2018 En-Light-Eners

Hard to believe another year is coming to an end. For some reason I seem to recall with clarity writing the closing Enlightener every year, but the remainder of the year seems to be a blur. I think the problem is that here at Candlewic, we have so much fun helping all of our friends and customers grow their candle businesses that the time just flies by. Read More

School in Session II: Math 101

October 30, 2018 | 2018 En-Light-Eners

To maximize your candle making business, it’s important to be a well-rounded student. For many of us who have not set foot in a classroom (other than for parent-teacher conferences) for many years, much of our learning comes from online sources or through trial and error. The resources we have available online can certainly save you time and money and help you get a head start on the learning process. Read More

Science 101 of Candle Making

October 01, 2018 | 2018 En-Light-Eners

By now, all levels of school are well into the semester, so we're a bit behind in starting class. Don't worry. There's still plenty of time to be ready for this year's final exam, which is always graded by how well your business does during the holiday season. In our October issue, we're going to focus our studies on the science of candle making. With these basics under your belt, you should be able to make a better candle. Although every component of candle making does have a great deal of science behind it, the good news is that just having a basic understanding can help. Read More

Another Summer in the Books

August 30, 2018 | 2018 En-Light-Eners

For many households, the past several weeks have brought a number of emotions as the start of the school year is well underway for most students. The weeks leading up to the start of a new school year can be exciting for many as they await the next chapter of their lives. Read More

Maximizing Your Profitability

July 23, 2018 | 2018 En-Light-Eners

Over the years, we've written about why candle making is the right opportunity for many, regardless of their current employment status, start-up budget and space availability. There are myriad reasons that we have been promoting this premise – including, but not limited to, some of the factors below. Read More

Creating Pillars for a Unique Offering

June 20, 2018 | 2018 En-Light-Eners

Hard to believe that summer is already here. Once again, people are commenting on how things are going by so quickly. For many, the summer months can be on the slower side in terms of sales. That’s why they can be a great time to develop and launch some new products. For many, the natural extension to having a complete candle line is the launch of some type of pillar or freestanding candle. Read More

How to sell your candles - benefits and drawbacks

May 23, 2018 | 2018 En-Light-Eners

The candle market offers myriad options to sell candles, and each one offers a number of benefits and drawbacks. As you start and grow your business, the key is to find which one best meets your needs from the standpoint of time, available resources, growth potential and skill set. Read More

Evolution of Fragrances

April 24, 2018 | 2018 En-Light-Eners

Among the most exciting things in the candle market are the evolution of fragrances and the new and exciting launches that occur seasonally. Candle buyers are no longer satisfied with just the main staples like Vanilla, Lavender and Pine. They want to be excited by and challenged with new, bold combinations that inspire and arouse the senses. Read More

Candle Making Unique Terms

March 21, 2018 | 2018 En-Light-Eners

In past issues, we've highlighted some of the terms associated with candle making, but there are also some additional unique terms or "rules" that apply to the candle industry. As you become more seasoned in making candles, you, too, will be using these terms or phrases on a regular basis. Read More

Growing Your Business

February 19, 2018 | 2018 En-Light-Eners

February does seem to go by very quickly, and, before we know it, the first quarter of the year will be over. The goal of most, if not all, business owners is to continue to grow their businesses and make their companies more successful. In most cases, this is a year-round process and should never be taken lightly. In this issue, we'll try to provide some ideas about how to achieve this goal, recognizing that every company has a different model for its business. Read More

Candle Making: Things You Should NOT Do

January 18, 2018 | 2018 En-Light-Eners

The start of a new year always gets people excited to begin new projects, stick to their New Year's resolutions and build on what they may have already started. If you're a new reader, we're hoping that your New Year's resolution was to make high-quality candles. If you've just started researching candle making, you've probably found that it can be overwhelming at times. Read More

On Behalf of the Candlewic Staff We Wanted to Thank Everyone

December 02, 2013 | 2013 En-Light-Eners

What another exciting year it has been and we wanted to sincerely thank each and every customer for their support this past year. We are now entering our 44th year in business helping candle makers of all sizes. We have many exciting announcements in store for 2014 and we will be making them in the upcoming months but the one thing you can always count on from us is to continue to deliver quality products at the most competitive prices. Our staff is here to help you with all of your needs if is picking a great fragrance, guidance on a wax or narrowing down your wick selection we are here to help. Read More

Choosing the Right Wax

November 01, 2013 | 2013 En-Light-Eners

On behalf of the Candlewic Company we hope everyone enjoys this year's "Black Thanksgiving". The growing trend has been for more and more retailers to now open on Thanksgiving Day and begin their extraordinary offers. While opening Thanksgiving is not necessarily new the number of retailers doing this is definitely growing. No longer do they seem satisfied with opening up at Midnight, 5 AM and other odd hours on Black Friday they feel picking up the extra day might get them in the "black" faster. Should be an interesting trend to watch in the future now what is going to be interesting question is anyone ever going to open Christmas morning? Read More

Holiday Season Checklist

October 01, 2013 | 2013 En-Light-Eners

There is no doubt the fall season is the busiest for most candle makers. Many candle makers are fully immersed in their candles for the holiday season. However, there is still time to make sure you have an extremely successful holiday season. Read More

Choosing the Right Wax

September 02, 2013 | 2013 En-Light-Eners

September is always associated with back to school as students head back to the classroom at all levels. For some students going back to school is just routine and the classes merely change. For others it is a completely new school, new studying techniques or grading system. As a candle maker we recommend treating September as "Back to Candle Making". It is a great time to reacquaint yourself with all of the waxes available and if you act quickly time to test the various waxes. Read More

Sunscreen For Your Candles

August 01, 2013 | 2013 En-Light-Eners

While the summer may be coming to a close for many, those in the candle market are hoping it starts to heat up. The candle market is always the strongest during the fall and winter as candles make an excellent gift as well as adding ambiance to any room during the Holidays. While many may stop using sun tan lotions in the upcoming weeks, those that make candles should resist this temptation and continue to use the UV's for their candles. Read More

Tools of the Trade

June 03, 2013 | 2013 En-Light-Eners

Many people have stumbled into the candle market in unique and different ways, including our company. Candlewic was started back in 1972 when a Cub Scout project of pouring wax into a milk carton developed into what it is today: one of the largest candle suppliers in the world. Read More

Spring Is In the Air

April 01, 2013 | 2013 En-Light-Eners

Ask some of the largest candle companies about the key to their success and, for most, it would be their reputation for making strongly scented candles. Ask any new candle making company what they would like their customers to say about their products - we are confident the response would be to have the best fragrances. Read More

To Be or Not to Be

March 04, 2013 | 2013 En-Light-Eners

"To be or not to be?" In order to keep a newsletter completely dedicated to candle making worth reading every month, we have gone in many directions. We've compared candle making to producing an Oscar winning movie (Song Christmas Carols), referenced White Castle burgers, and now we're quoting William Shakespeare's play Hamlet, although our reference may not be as dire as his. Read More

Keeping Up With the Times

February 04, 2013 | 2013 En-Light-Eners

It's hard to believe that it was 12 years ago, in February of 2001, that we published our first issue of the Enlightener. Over this time we have covered many different topics, from producing candles to selling candles to growing your candle business. What we always find truly amazing is that while the world around us changes, especially in technology, the basic way candles are made remains unchanged. In the world of technology on January 9, 2001, Apple announced iTunes at the Macworld Expo in San Francisco, for organizing and playing digital music and videos. Then on October 23 of the same year, Apple launches the iPod. (Source Think about where the iPod, iPad and iPhone are today. Read More

A New Year of Candle Making

January 07, 2013 | 2013 En-Light-Eners

On behalf of the Candlewic Company, we thank you for your continued support in 2012 and look forward to working with you in 2013. It should be an exciting year for everyone in that the candle business appears to be improving for many. However, as with any business, it will be necessary to adjust to changes in the marketplace. Read More

Another Good Year

December 01, 2012 | 2012 En-Light-Eners

On behalf of the entire Candlewic staff, I want to sincerely thank you for all of your support in 2012. Without the support of our customers we would not be entering our 43rd year of business in 2013. We often write that over the 42 years there have been many changes in the business environment, but in our little "candle world" very little has really changed. Yes, there are new types of waxes, new fragrances being introduced and new jars designed, but the basic premise of melting the wax, adding color/fragrance and pouring remains virtually unchanged. In the technology world, it seems that every year a new product arrives another one becomes obsolete. Read More

Managing Shipping Options

November 15, 2012 | 2012 En-Light-Eners

Lately, it seems like each issue of the Enlightener gives you a new job title. This issue is no different. Some of our past issues have assigned you as an accountant, a perfumer, a production manager and now, to ensure your candle business survives, it is important that you become the new shipping manager. It is important to understand the importance of all the inbound and outbound shipping options for your customers. Read More

Resources for Candle Makers

October 01, 2012 | 2012 En-Light-Eners

The term "candle making" can take on many meanings for our readers. For the beginner, candle making is taking a milk carton or extra container and pouring wax in it to make their own candle. At the opposite end of the spectrum is the large manufacturer that produces thousands of candles a day and, in some instances, employs thousands of employees. Most candlemakers are somewhere in between, and the needs for businesses vary greatly. Read More

Paraffin Wax - Not Your Cup of Tea

September 01, 2012 | 2012 En-Light-Eners

The interest in all natural candles continues to be strong and these days there are more choices than ever. Choosing the proper one can be a daunting task. This issue we will highlight some of the natural waxes to help you choose what might be right for your needs. Read More

Choosing the Right Wax

August 01, 2012 | 2012 En-Light-Eners

To an "outsider" candle making should be easy; you melt wax, add color/fragrance, put the wick in, light and watch the beautiful glow of the candle with that excellent fragrance throw. Don't we all wish it was that easy? No matter if it is your first time or you have been in the business for over 40 years (like us), it is always important to review to make sure you are using the right wax for your application. There are a number of resources available to help you evaluate this, but in the end the key is choosing one that will work for YOU. Read More

Candle Making Kits

July 01, 2012 | 2012 En-Light-Eners

One of the biggest challenges in candle making is learning where to start and what materials you might need to get started. If you start from "scratch", getting the proper quantities of everything can be difficult. You need to know how much wax to purchase to fill a certain container, that wicks are sold in 100 piece count, and that jars are sold at 12 pieces. It gets even more complex if you want to make several different types of candles. The solution to overcome some of the above obstacles is to start your candle making venture with a kit. A kit is great to start with because it has all the right quantities of all the materials to try your hand at the craft. The question then is...with the wide array of kits available, how do you know which one to choose that would be best for you? Read More

Starting Your Own Candle Business

June 01, 2012 | 2012 En-Light-Eners

Over the years people have started their candle business in many different ways and for many different reasons. For some, the business may have grown out of a hobby they enjoyed, for others it may be because of the loss of a job. Or perhaps it stemmed from the desire to start a company and finding through research what a great business the candle industry can be. Read More

Three Step Guide to Show Success

May 01, 2012 | 2012 En-Light-Eners

It is hard to believe the "un-official" start to summer is only days away. While many are busy planning their vacations, camps and activities for the summer, we encourage all customers to consider doing several shows this summer -- even if that is something you have never done. Craft shows, street festivals and fairs can be a great way to improve your sales for the entire year if you choose the right show and do everything you can to maximize the event. In this issue of the En-light-ener we will outline how to approach this in three steps. Read More

With Every Season, a Change in Process

April 01, 2012 | 2012 En-Light-Eners

The spring season is always an interesting time, because you never know if you will get that late March snowfall or a heat wave in early April, as we have now. Mark Twain once said, "Everybody talks about the weather, but nobody does anything about it." For those of you that have made candles for many years, you know that if you don't do anything in your process to regulate weather change it may result in inferior candles. Read More

The Whole Ball of Wax

March 01, 2012 | 2012 En-Light-Eners

These days there is so much to choose from on the television that you would think some of the simpler things would go overlooked. But based on the number of shows on the Discovery Network, Science and other local networks, people are extremely intrigued by how things are made, and I am no exception. It is always amazing to see how candy bars, American flags, locomotives and even clothes pins are made. The process from start to finish - no matter what the product is - can be amazing to watch. Since many of our new employees are intrigued by the process, we thought our customers who use the end products would be even MORE interested in the process. Read More

Choosing the Right Color

February 01, 2012 | 2012 En-Light-Eners

Our industry, including ourselves, focuses a great deal on the importance of fragrance when making candles. But an important aspect of the candle is also the color. In addition to people enjoying the fragrance, for many they also need it to match the decor of the home as well. In many instances, the choice of the pillar is based solely on color and not fragrance. Read More

Time for Your Year Checkup - Candle Business Style

January 05, 2012 | 2012 En-Light-Eners

Not sure what the proper protocol is on wishing someone a Happy New Year, but, on behalf of the Candlewic Company, we wanted to do just that. For many, 2011 was a better year than the previous few but like anything customers do want it to be better. We at Candlewic look forward to helping you achieve this goal in 2012 and our first issue of the year hopefully kicks this off with your recommendation to do a "Check Up". Read More

The Twelve Tips of Candle Making

December 01, 2011 | 2011 En-Light-Eners

Yet another year comes to a rapid close. For the Candlewic Company it represents our 41st year in business, and we could not have gotten here without the support of all our customers. Yes, it is 41 years, and we always like to say as much as things have changed the basic premise of making candles has not changed all that much. You still melt wax, add fragrance, and place the wick in the candle. (candle makers do wish it was quite that easy). Consumers generally burn candles the same and, in reality, burn candles even more often than in the past. Read More

Our Candle Making Wishlist

November 01, 2011 | 2011 En-Light-Eners

Over the last several weeks mailboxes are getting filled up daily with catalogs from every type of business available. Catalogs are a great resource for the kids to review to find out what they might want to put on their wish list. While they are assembling their wish list, we thought we would highlight the list of items that you may want to put on your wish list. Read More

Overlooked but Definitely Not Overrated

October 01, 2011 | 2011 En-Light-Eners

In candle making, there are many terms which end up being common terms: fragrance load, topping off, pre-wick assemblies, fragrance retention and many others. Ironically there is one term that never seems to be used but you could argue is ONE of the most important in terms of maximizing the performance of your candle. Even after identifying the term, further explanation is necessary to identify why it is important. Read More

Time to Light a Fire for Your Business

September 01, 2011 | 2011 En-Light-Eners

Hard to believe summer is over and most people are back to their fall schedule. For the sports fan, the fall is the best time of year, football “Kicks-Off” and playoff baseball is in “Full Swing”. For candle makers the fall is generally when we like to “Light a Fire” to our candle business. For the non-sports fan please stay with us as we draw an analogy between baseball and candle making. It is a little bit of a reach but we are going to take a shot since we are hoping the Phillies are in the World Series. Read More

All About Candle Additives

August 01, 2011 | 2011 En-Light-Eners

For many the summer will be winding down shortly and the kids will be heading back to school. As more time is spent inside, the need to put sun block on is greatly reduced but, did you know candles should always use some type of UV protection? Unfortunately, the same sun which brings us the beautiful days, will cause havoc on our candles. Candle makers everywhere are forced to hide their beautiful masterpieces in an effort to keep their candles from fading or melting in the warm heat. There are a few simple tips and additives that can help protect your candles from the damaging rays of the sun, resulting in increased shelf life as well as raising your candle’s marketability as a premium product. Read More

Create Unique and Trendy Candles to Stand Out from the Competition

July 01, 2011 | 2011 En-Light-Eners

In most instances when you walk into a candle shop of any type, the predominate candle appears to be the jar candles. There are so many different types of jars on the market and so many different fragrances available that the consumer can truly find what they like. Read More

Use Summer to Improve Your Candle Making Business

June 01, 2011 | 2011 En-Light-Eners

While many are in vacation mode during the summer months, we always suggest that you do not take a vacation from your business or take away time to start your business. If your goal is to make and sell candles for the holidays, then it is very important that you start the process now. It will take you time to choose the proper wax, select the proper wick and start identifying which fragrances to offer. The summer months are an excellent time to begin and perfect this process. Read More

Getting Your Candle Making Business Online

May 01, 2011 | 2011 En-Light-Eners

For many when they first started making candles, it was probably envisioned that the hardest decision to be made was whether to use Apple Crisp or Hot Apple Crisp fragrance, which craft show to do, or what type of packaging they may need to use when shipping to their customers. Unfortunately, to survive in today’s business climate, there is much more to consider. You need a successful plan if you are going to survive in the marketplace. The consumer landscape and how they shop has been changing radically in the past 8+ years. Today it is important to stay on top of the latest technology, marketing and social networks to ensure your business will succeed and grow. Read More

Choosing the Right Soy Wax

April 01, 2011 | 2011 En-Light-Eners

These days there are so many choices with the soy waxes it can be hard to know where to start. Because of this it is always recommended you test a couple to see what is available for your application. Each of the soy waxes available will bring something different to the table. Recommendations by others can help the process but everybody does look for something different in waxes. Be sure to test and research what will work best for your application. Read More

5 Valuable Tips for Starting a Candle Making Business

March 01, 2011 | 2011 En-Light-Eners

As the job market continues to tighten, more and more people look to start their own business. There have been a number of articles written on starting your own business during a recession, but we always like to bring it back to candles. Many articles like to identify that both Microsoft and Disney were started during a recession and further articles like to write that a recession is the best time to start a business. Read More

Advice on Selecting a Candle Wick

February 01, 2011 | 2011 En-Light-Eners

We are not sure if it was by accident...or truly the genius of our founder William Binder, II...that our company name bears Candlewic which accurately reflects the most important component to any candle. Read More

First Impression Is Everything

January 05, 2011 | 2011 En-Light-Eners

With the holidays well past us it is time to get serious in planning for 2011. We truly thank everyone for their business in 2010 and look forward to the new year with excitement. It is hard to believe that this will be our 39th year in the candle industry and this would not be possible without the support of all of our customers. Over that time we have seen many changes in our industry and have always responded to help all of our customers. For those that do follow us on a regular basis, you will see we have continued to grow our "Social Network" and encourage you, if you have not done so, to sign up to be a fan on Facebook. This is a great opportunity to keep up-to-date on a daily basis. We do also from time to time provide special offers and when possible tip off some new products or advance notice of our new sales. Read More

The Twelve Tips of Candle Making

December 01, 2010 | 2010 En-Light-Eners

On behalf of the Candlewic Company, we wish to thank each and every customer for all of their support in 2010. The past 12 months have definitely flown by and we hope everyone had a great year. Over the past year the candle market has definitely shown some new life and renewed market interest. The interest in natural products like soy and palm continue to develop a strong following because of their eco-friendly appeal to consumers. Paraffin wax is still strong due to the ability to deliver the fragrance throw consumers demand. Read More

Wish List for Candle Making

November 01, 2010 | 2010 En-Light-Eners

Hard to believe that Thanksgiving is just several days away which for many signals the "official" start of the winter holidays. However by now most kids have already started putting their “Holiday Wish List” together. We all know that this list will change over 100 times by the actual holiday. Since kids are spending time putting their list together it only appropriate that we help you create your own wish list for the activity you are passionate about. We can only hope some if not all of these items make it to your household in the upcoming weeks. Read More

Getting to the Next Level

October 01, 2010 | 2010 En-Light-Eners

What is great about our industry is people make candles for many different reasons. For many it has become a holiday tradition where they make their friends, neighbors and co-workers candles for gifts. Others researched the subject and have found that selling candles are an excellent way to start their own business. Yet another is a candle enthusiast that may not find what they like in the market and wish to make it themselves. Read More

Five Tips To Make Customers Fall In Love With Your Candles

September 01, 2010 | 2010 En-Light-Eners

Fall is now upon us and for candle making all attention is now paid to the upcoming holiday seasons which are very strong for candles. As the Halloween industry grows so does using candles during this time period. The Thanksgiving and then Christmas holiday are always great and the biggest event for candles. The problem many experience right now is how to differentiate their products from the competition. Different manufacturers approach this in different ways. Read More

Back to Candle Making

August 01, 2010 | 2010 En-Light-Eners

In many households the operative word right now is “Back to School” and any store you walk into has some level of display channeled to this type of shopping pattern. Unfortunately candle making does not lend itself to offering products to students heading back to school unless you decide to make your own crayons so we have to create our own late summer campaign, in the spirit of “Back to” we are focusing on Back to Candle making. Read More

Are You Selecting The right Candle Wax?

July 01, 2010 | 2010 En-Light-Eners

With the busy candle season rapidly approaching it is a good time to review if you are using the right wax for your application or if you are thinking about making candles for this holiday season or just starting to make candles this is an excellent article for you. Read More

5 Free (or low cost) Business Growth Candle Making Business Resources

June 01, 2010 | 2010 En-Light-Eners

What is interesting about the candle business is everybody starts the business in different ways. Unlike the .com era where investors would throw millions at business with just an "idea", the traditional small business generally starts very small with virtually a small or no budget. The key to success is going to be how effective you use your limited resources and if you can effectively find other resources that cost very little, or even ones that can actually be no cost. Read More

Creating a White Castle Opportunity

May 01, 2010 | 2010 En-Light-Eners

It is hard to believe that school will soon be ending and the summer will be upon us. As we all know the candle business can really slow down and for many they go into hibernation. While business can be slow it can also be a great time to get things done that you may have been putting off or jump start your “Marketing Campaign” and really start to build your brand. Read More

How to Reduce, Reuse and Recycle When Making Candles

April 01, 2010 | 2010 En-Light-Eners

Earth Day is rapidly approaching so we thought it would be a great opportunity to incorporate some of the themes commonly associated with this holiday into this issue and show how incorporating these concepts into your business can save you money. Read More

What About Me? Why Color Is Important?

March 01, 2010 | 2010 En-Light-Eners

Many of us in the Candle Industry spend a great deal of time selecting, sniffing and discussing fragrances because it is one of the driving factors in consumers selecting a particular candle. However, color, in many instances, can be as important. If you don't have the proper color matched to the fragrance it will not inspire the customer to make that purchase. In addition many candles, especially pillars are purchased as a home décor and color is what they are looking for in that particular candle. Read More

Pillar Candles - What's Old Is New

February 01, 2010 | 2010 En-Light-Eners

It seems no matter what type of business you are in, one of first questions people ask is what do you have new? I think the background to this question has a startling answer; according to Wikipedia the Egyptians made candles from beeswax in 3000 BC. With that type of history I am not sure there is anything in today’s world that in it’s simplest form remains completely unchanged throughout history and we are talking over 5,000 years. Read More

New Year, New Decade & New Tactics

January 05, 2010 | 2010 En-Light-Eners

It is hard to believe the New Year is upon us. As expected I continue to write 09 on my checks and probably will continue to do so for the next couple of weeks. However it is a new decade and it is important (if you were unable over the holidays) that you do a detailed evaluation of your business from all aspects. Read More

12 Tips of Candle Making

December 01, 2009 | 2009 En-Light-Eners

It is hard to believe the year is coming to a close. We hope that everyone has a safe and happy holiday season and we look forward to working with everyone in 2010. I don't know about you but I just got used to writing 2009 on my checks. The staff and I wish to thank everyone for their business in 2009 and truly look forward to working with you in 2010. As many may know this will be our 38th year in business and we enjoy every moment and we have many exciting things planned in the upcoming year. Read More

Tom Turkey on Candle Making

November 01, 2009 | 2009 En-Light-Eners

With Thanksgiving right around the corner using a turkey reference only seems appropriate. In full disclosure I must state that I have never cooked a turkey but have watched and read about the different techniques available. While doing the research I came across this website. I found it very interesting that, yes, candle making shares many similarities to cooking a turkey. Before you laugh to hard, I encourage you to read our newsletter and the referenced website and, by the end (I hope) you have a wonderful candle and a HAPPY THANKSGIVING and not be on a "Wild Turkey Hunt". Read More

Taking the Scary Out of Candle Making

October 01, 2009 | 2009 En-Light-Eners

On behalf of Candlewic we would like to take this time and wish everyone an early HAPPY HALLOWEEN. Like some of the scary movies people watch this time of year they sometimes have the same experience when learning to make candles the first time. The terms used, how to choose the correct product and (if they get to it) how sell their candles, it can be a scary process. Read More

4 Quick Tips to Improve Your Candle Line

September 01, 2009 | 2009 En-Light-Eners

Hard to believe summer is weeks behind us and for many it seemed like there never really was a summer and before we knew it everyone was talking about “Back to School”. The good news with summer being over is the holiday buying season is rapidly approaching. This past summer was tough for many retailers but there was some encouraging news that retail did grow a modest 1.1% for the month of August. Read More

Is Big Always Better?

August 01, 2009 | 2009 En-Light-Eners

It is definitely an interesting time period in terms of the economic situation. Some “experts” are saying we are on the way to recovery while others say we have a long way to go before things get better. At this point in time it is difficult to truly determine where the answer lies. If the last couple of years have taught companies anything it is that as a company you must always be able to adapt to many different situations/conditions and be able to change quickly. Read More

How to Set Candle Prices

July 01, 2009 | 2009 En-Light-Eners

It is always interesting to hear how people get started in the candle business for some it starts as a hobby and grows into a home based business and then continue to grow the operation until it becomes a self sustaining operation. (See Candlewic History). For others they start with an investment of some type with the full intention of growing the business into successful operation and others may have acquired an existing candle company. Read More

5 Tips for Avoiding Margin Drain in Candle Making

June 01, 2009 | 2009 En-Light-Eners

Candle making can be a very encompassing term. To some it is the craft of making candles for friends and work associates around the holidays, to others it is an activity they did with a girl/boy scout troop and for many others it is a source for income. Candle making has always been an excellent choice for generating income for individuals and families during tough economic times. Read More

Center of Focus

May 01, 2009 | 2009 En-Light-Eners

Hard to believe the “unofficial” start of summer is just days away. Many people are probably finalizing summer vacation/staycations, picking summer camps or just looking forward to some warm weather. As identified in past Enlightner Issues in order to have a successful candle business it is always important to stay on top of all aspects of business. Candle makers wear many hats, Manufacturer, Marketer, Designer, Purchasing Agent and everything between. Because of this sometimes the finer details do get pushed aside and which can cause problems later. One area that needs to get a lot of focus is choosing the right wick for your application. Several years ago we had an issue which received very good feedback and because it is such an important subject have decided to re-run the issue. Read More

Candle Ideas for Summer

April 01, 2009 | 2009 En-Light-Eners

Hard to believe school will soon be out and summer will officially begin. The summer is usually a joyous and exciting time period for the vacation industry. Unfortunately for many the “candle world” does seem to go on vacation and selling candles can be difficult. It is easy for many to let this time slip away but in this article we would like to highlight some things that may help get you through the upcoming months. Some of these recommendations and suggestions can yield immediate results while others may lay the foundation that will pay dividends in fall/winter months. Read More

Mold Techniques for Candle Making

March 01, 2009 | 2009 En-Light-Eners

One of the first things I do when writing our newsletter is do various searches on the internet and newspaper on timely subjects in both the candle market and business in general. I came across a very timely article on the CNN Money website. You can read it at their website. The most intriguing in this list was the summary on Proctor and Gamble. Gives us all hope in the candle industry. Read More

Setting the Mood Year Round

February 01, 2009 | 2009 En-Light-Eners

Hopefully by now you have already purchased your special Valentine gift and that it is a nice fragranced candle. I have already prepped my Valentine that I did not have time to shop because of our newsletter. Valentine's Day has traditionally been a very good holiday for candles in that there is a lot of focus on creating romantic and relaxing moods and we always like to think there is nothing better to achieve this goal than a highly fragranced candle. Read More

The 12 Days of Business

December 01, 2008 | 2008 En-Light-Eners

Hard to believe we are almost to the end of 2008. We wish to thank all of our customers for their continued support in 2008. We look forward to the opportunity of working with you in 2009 as we start our 37th year in business we look forward to facing the challenges of the industry. Read More

Think Outside the (Candle) Box

November 01, 2008 | 2008 En-Light-Eners

While doing some recent research, I came across a list of the most annoying “Business Cliches” used in today’s business environment. Number one on this list was "Think outside the Box". After reading enough business journals and speaking with various business people, I would have to agree with this conclusion. It would appear odd to start this article with such an overused/annoying phrase and I will avoid the temptation to do it, but the reference can be used. Read More

HTH (Hope This Helps)

October 01, 2008 | 2008 En-Light-Eners

On behalf of the Candlewic Company, we wish to thank everyone that takes the time to read our newsletter on a regular basis. It is always fun sharing our passion of candle making with others that have this same enthusiasm. Candlewic has been in business for over 38 years and continues to learn from our customers on a regular basis so be sure to keep in touch with us and be sure to share with your candle community our newsletter and other resources we offer. Read More

Adding On

September 01, 2008 | 2008 En-Light-Eners

It seems that every year the Holiday Season approaches before we know it and the launch of new products you anticipated is just not quite ready for this year's season. The good news is there are lots of little extras that you can add to your line pretty quickly and, in many instances, using current products or excess inventory. Nothing can help a business more then being able to convert "dead inventory" into a sellable item. Read More

Candles & Their Fragrances

August 01, 2008 | 2008 En-Light-Eners

On behalf of the Candlewic Company, we wish to thank all of our loyal readers and customers. It is hard to believe that we are entering our 38th year in the candle making business and one of the topics that never seems to get old and, in fact, continues to invigorate most people is fragrances. Read More

Sunscreen For Your Candles?

July 01, 2008 | 2008 En-Light-Eners

As the warm summer sun ushers in the fun days of outdoor activities and bright warm days, candle makers everywhere are out and about selling their candles. Unfortunately, the same sun which brings us the beautiful days of summer, also causes havoc on our candles. Candle makers everywhere are forced to hide their beautiful masterpieces in an effort to keep their candles from fading or melting in the warm heat. There are a few simple tips and additives that can help protect your candles from the damaging rays of the sun, resulting in increased shelf life as well as raising your candle’s marketability as a premium product. Read More

Fall Candle Season Starts Now

June 01, 2008 | 2008 En-Light-Eners

For many the end of school will soon be upon us, if not already. Others are packing bags to leave for a vacation or putting the final preparations together. With all of these exciting happenings, the winter holidays are probably the furthest thing from most everyone’s mind. Read More

Recent Price Trends

April 01, 2008 | 2008 En-Light-Eners

Many larger magazines, newsletters and online publications plan their topics months in advance. This will help the writers and editors prepare material well in advance, but in many instances will make it difficult to always offer the most timely articles. One of the advantages of having a smaller publication is that the topics can be prepared a week or days in advance, so topics can be very timely. Read More

Straight Wax

March 01, 2008 | 2008 En-Light-Eners

The topic of wax is one that has to come up in any discussion regarding candle making. Unfortunately, right now with oil prices where they are, the discussions on wax is not always cheerful. In the January issue of the Enlightener, we focused on using blended waxes; this month we will feature “straight wax.” Read More

The Business Side of Candle Making

February 01, 2008 | 2008 En-Light-Eners

With the New Year well on its way it seems many people get serious about business during the month of February. Not sure if it is a case of being locked inside because of the cold, the trade shows spark your interest in new products or that we just got used to writing 2008 on our checks. In this issue we are going to focus on the business side of candle making and highlight a subject which is commonly called database marketing. By now you must be feeling that every time a new Enlightener comes you seem to get assigned a new title. Read More

A Fresh Look at Blended Wax

January 05, 2008 | 2008 En-Light-Eners

One of the yearly traditions many people do is set a resolution for the New Year. For some it might be going to the gym, others it is to quit smoking, others is to complete projects around the house but my resolution for work has always been to start writing my articles for the newsletter earlier. Interestingly enough, this issue I actually did, but when I was doing final research for this issue I decided to re-do the entire issue in case someone had the resolution to look at waxes for 2008. Read More

The 12 Days of Business

December 01, 2007 | 2007 En-Light-Eners

As 2007 draws to close, we wish to thank each and every customer that has relied on us the past 12 months. We hope that we have exceeded your expectations and look forward to the challenges facing the industry in 2008. The candle market continues to change and evolve and it's important that you have a supplier that can help you navigate these changes and help you stay informed. As we enter our 36th year of business, we look forward to continuing to offer exciting new products, competitive prices and expansion of the education segment of our business. Read More

Show Time

November 01, 2007 | 2007 En-Light-Eners

Candle making can be many things including a craft, hobby, passion and for many a business. It can be hard to focus on the business side of candle making when there is so much involved in producing candles, but as you probably have learned, if you are going to make money in this process the business side must be mastered. Read More

Ready, Set, Go!

October 01, 2007 | 2007 En-Light-Eners

Most candle makers cannot wait until the fall months and specifically October. Those that have been in the candle market always appreciate this is the time of year when we start getting busy with fall festivals and readying for the winter holidays. Read More

Greening Your Product Line and Your Bottom Line

September 01, 2007 | 2007 En-Light-Eners

American’s are becoming more aware of the ingredients that make up the products they purchase. Whether this is a result of the growth of natural supermarkets like Whole Foods, it is hard to say. What is certain is that the result has been an exploding demand for natural, organic and fair trade products. Every market has been touched by this wave and most have responded with products, which include some natural ingredients. Read More

Center of Focus

August 01, 2007 | 2007 En-Light-Eners

Consumers purchase candles for many different reasons, they may like the particular fragrance, color, shape/design, but, I am not sure anyone has ever identified that they purchased a candle because of the wick. However, without the proper wick in the candle, the customer probably will not come back a second time. Read More

The Latest In Candle Making Products

July 01, 2007 | 2007 En-Light-Eners

Like any business, hobby or craft there are constantly new products introduced to help make the candle making process a little bit easier. As a beginner or experienced candle maker, it is always difficult to determine if the product will actually make the process easier for the user. In this issue, we will explore some of the newer products that have been launched in the last number of years, and how they are used. Several of the products have been around longer then others but are still worth reviewing because for many, they are still new. Read More

Setting Your Candles' Sale Price

June 01, 2007 | 2007 En-Light-Eners

In our last issue we helped by identifying all of the potential cost associated in manufacturing a candle. Now that you have accomplished the first piece of the puzzle, it is time to determine what type of preliminary price you wish to set for your product. Read More

Determining Your Candle Making Costs

May 01, 2007 | 2007 En-Light-Eners

As a candle maker it seems we have to wear many hats and be an expert in many aspects of business. One day we find ourselves trying to be a chemist and figure out how the wax performs with the fragrance. The next day is trying to be a perfumer keeping up with the latest trends in new fragrances. The following day you are filling the role of a Production Manager trying to figure out how to make more candles in a day. With all of these duties I am convinced that it had to be a candle maker that developed the saying “Burning the candle at both ends”. Read More

No Detail Is Too Little

March 01, 2007 | 2007 En-Light-Eners

Remember the first several times you made candles? Though it appeared everything went well, such as selecting the proper wax, fragrance and amount of color, you discovered that when you took the candle out of the mold, or looked at the candle the next morning something did not turn out right. Read More

All About Molds

February 01, 2007 | 2007 En-Light-Eners

Do you remember the first time you thought about making candles? Probably like most people, your thought process was how hard can it be? You melt wax, add the color and fragrance, insert the wick, and then you have a finished candle. After you poured your first candle, it became obvious that there is definitely much more involved in the process. Read More

"Green" Candle Making

January 05, 2007 | 2007 En-Light-Eners

We hope everyone had a safe and happy holiday, and we truly look forward to working with everyone in 2007. As always we have many exciting plans for 2007 and look forward to assisting you. Be sure to share our newsletter with all of your candle making friends. It is always free and helps you stay on top of what is going on in the candle industry. Read More

Looking Into the Future

December 01, 2006 | 2006 En-Light-Eners

As we draw to a close in 2006, we would like to personally thank all of our customers who made this year so successful. As you may have read in our July issue we celebrated our 35th year in business. We could not be here without you and hope that we can help you continue to prosper in the upcoming years. As the industry continues to change, we will always be here to help you with your candle making needs. We pride ourselves on taking the time to keep on top of any of the important issues impacting the candle industry. Nothing gives us more pleasure then when someone takes the time to say they learned something from our newsletter or how informative our website is. Read More


November 01, 2006 | 2006 En-Light-Eners

This time of year the established candle makers daily routine involves how to make more candles in a day, so the process of selecting a wax to use in production is not normally a task that is engaged. However, this is also the time of year many people are being exposed to candle making for the first time, so we feel it would be appropriate to "introduce" the various wax choices available and how to select the proper wax. Read More

Prime Time

October 01, 2006 | 2006 En-Light-Eners

Candles are used in many different settings including birthday parties, weddings and other significant occasions. As the upcoming holidays approach, the interest and popularity will continue to grow, peaking with the year end holidays. Read More

Clearly Still Here

September 01, 2006 | 2006 En-Light-Eners

For those who have been in candle making for more than 10 years will recall the introduction of one the most unique products to hit the candle market in a long time: candle gel. This patented product is described by Penreco (Patent Holder): Read More

Fragrance - The Driving Force in Candle Making

August 01, 2006 | 2006 En-Light-Eners

Nothing is more exciting in the candle industry than new fragrances. Ask some of the largest candle companies about the key to their success, and for most, it would be their reputation for making strongly scented candles. Ask any new candle making company what they would like their customers to say about their products. We are confident the response would be to have the best fragrances. Read More

Is It That Close?

July 01, 2006 | 2006 En-Light-Eners

Is 165 days a lot or a little? Historically the Candle market has always been a winter holiday with the Christmas holiday season being the height of industry. So sitting here today as many of us are immersed in a heat wave an important decision may have to be made--is 165 days enough? Read More

Our 35th Year

June 01, 2006 | 2006 En-Light-Eners

This past June 1st was a milestone in Candlewic’s company history as it represented our official 35th year in business. For those not familiar with our history, we are a family owned and operated company now in second-generation management. We are very proud of our history and encourage you to read our “About Us” section on the website. Read More

Summertime Candle Making

May 02, 2006 | 2006 En-Light-Eners

Hard to believe that summer is just around the corner. The summer months are always a challenge on several fronts. First it can create havoc in the manufacturing process between the heat and the humidity. The second is the candle market itself seems to go on vacation. Since people spend more time outside, on vacation and leave the windows open more often the tendency from most consumers are to burn less candles. Read More

Summertime Candle Making

May 01, 2006 | 2006 En-Light-Eners

Hard to believe that summer is just around the corner. The summer months are always a challenge on several fronts. First it can create havoc in the manufacturing process between the heat and the humidity. The second is the candle market itself seems to go on vacation. Since people spend more time outside, on vacation and leave the windows open more often the tendency from most consumers are to burn less candles. Read More

How to Pick Your Wick

April 01, 2006 | 2006 En-Light-Eners

For many, lighting a candle is a special event for a lot of reasons--creating an ambiance, freshening up a room with a fragrance or even a celebration. You don’t have to look too far to find a candle in some shape or form. They’re used in advertisements, movies and decorative enhancements. Read More

The Perfect Cast of Characters

March 01, 2006 | 2006 En-Light-Eners

Candle making is a lot like making movies. In all of the years of being around the candle industry I am not sure if anyone could find a way to make this statement. I hope by the time you finish this Feature Presentation that you will not think I got too caught up in the Academy Awards. Read More

The Role of the Additive

February 01, 2006 | 2006 En-Light-Eners

The other day I was paging through some of our files and found copies of older editions of our catalog and could not resist reviewing the content. It was interesting experience because in some instances it looks like not much has changed in the candle industry except for color photos, more fragrances and, naturally, the prices. Read More

The Secrets of Soy

January 05, 2006 | 2006 En-Light-Eners

As we start the new Year we wish to thank each and every one of our customers in 2005 and look forward to an exciting 2006. It seems the Candle Industry is always an exciting and dynamic industry. As many of you may have experienced the last quarter of 2005 presented challenges in regards to supply of paraffin waxes due to some closings of refineries. Read More

Is It Really 2006?

December 01, 2005 | 2005 En-Light-Eners

On behalf of the Candlewic Company we truly wish to thank all of our customers who made 2005 a truly exciting and rewarding year. It seems every year goes faster than the previous and this year was no exception. We hope you found our newsletter informative and we have much more planned for 2006. We encourage questions, suggestions and anything else you would like to see included in the En-Light-ener. Read More

Special Holiday Edition

November 01, 2005 | 2005 En-Light-Eners

What better time than the upcoming holidays to experience the excitement of candle making. For those who make candles for a living this time of year is exciting as your product is very much in demand. If you are just learning to make candles, there is not a better gift than one that is hand-poured and can be shared with friends, relatives and co-workers. Read More

Tis The Season

October 01, 2005 | 2005 En-Light-Eners

For many people the change of seasons is such a beautiful experience in different areas of the country. Leaves changing color, mountains becoming snow covered and the ability to open windows in the evening for sleeping all have their special effects. However, for candle makers the change of season can create havoc and the need to change procedures. As many have learned, the procedures used to make candles are as important as the raw materials used. Read More

Mold Me

September 01, 2005 | 2005 En-Light-Eners

As a candle maker this is the most exciting time of the year. With fall and winter, comes holidays that are most suited for candles. What better gift to give your Thanksgiving host than an Apple Pie candle and what better way to thank a co-worker who enjoys the outdoors than with a Country Cloths Line candle. Regardless of the occasion, a candle can be a warm, inviting and intimate gift to anyone. Read More

The Trend of a Trend Network

August 01, 2005 | 2005 En-Light-Eners

What do toasters, window treatments and candles all have in common? They all rely very heavily on color trends. As we sit here today making candles for this fall there are many businesses and designers trying to determine what the “Hot Color Trends” are going to be in the year 2008 and beyond. Read More

Too Early?

July 01, 2005 | 2005 En-Light-Eners

If you are like me, thinking about the winter holidays when the weather outside is near 100 degrees is always a difficult proposition. Since fall is traditionally the busiest time in the candle and retail market, it is imperative that everything goes as smoothly as possible. You don’t want to lose out on any orders just because you are so busy. The challenge is always determining what will be selling and not selling each holiday season. Read More

Exploring a New Market Trend

June 01, 2005 | 2005 En-Light-Eners

One of the keys to success in candle making is continually offering new and interesting products. In past issues we identified that offering new fragrances, responding to color trends and offering new containers could accomplish this. In this issue, we will discuss a developing trend in the candle market -- new textures combined with shapes. Read More

Fragrancing is Fun!

May 01, 2005 | 2005 En-Light-Eners

What are Moonlight Path, Passionate Kisses and Cool Water? If you answered themes for this year’s Prom you may be asked by the host, "Is that still your final answer?" A trip out to review some of the larger candle retailers will tell you that these are actually names of some of the best-selling fragrances for candles. Read More

Which Wick Fits?

April 01, 2005 | 2005 En-Light-Eners

We are very in tune with the concept that there are very few industries that require the level of a balance between art and science than candle making. As we all know by now candle making is a much more complex process than just melting wax, adding crayons and some scent with the final result being the perfect candle. If candle making were this easy we would have run out of topics after the first year of writing this newsletter. Read More

Demystifying Candle Waxes, Part III: Straight Paraffin Waxes

March 01, 2005 | 2005 En-Light-Eners

For those keeping score, this is the third and final chapter in our recent series in "de-mystifying" Candle waxes. In the first issue we covered the blends available on the market, the second issue identified the emerging natural wax market. This final article features the use of straight paraffin wax. Read More

Nature's Gold, Oh Boy It's Soy and More

February 01, 2005 | 2005 En-Light-Eners

Welcome all new subscribers to our En-light-ener. We are pleased to announce a new feature in this month’s edition. Our staff is always asked, "What's hot?" In this issue we will be starting a new section, which will list highlight one of our product lines and what is the best selling item. This month’s issue will feature our best selling fragrances for the month of January 2005. It is kind of interesting to note that as a candle maker you really have to plan early in the process. As you will note most of these top-selling fragrances are florals as everyone prepares for the Spring Candle Season. Read More

New Year's Resolutions

January 05, 2005 | 2005 En-Light-Eners

It seems at the beginning of every year we always make resolutions such as the desire to quit smoking, work out at the gym and follow up on projects. (My resolution this year is to begin my article weeks before the deadline.) Read More

Scents and Fragrances

December 01, 2004 | 2004 En-Light-Eners

This story goes back to 1380 in the city of Carthusia on the island of Capri off the coast of Italy. Legend has it, the father prior of the Carthusian monastery of St. Giacomo missed the news that Queen Giovanna of Anjou would be paying a visit to the island. In a last-minute frenzy, he created an arrangement of the island's most beautiful flowers in her honor. The water wasn't changed for three days, and when the flowers were thrown away, the prior noticed that the water had acquired an exquisite aroma. He took the scented water to the local alchemist, who identified the scent's sources. Thus was born the first perfume of Capri. Read More

What About Me? Why Color Is Important?

November 01, 2004 | 2004 En-Light-Eners

Many of us in the Candle Industry spend a great deal of time selecting, sniffing and discussing fragrances because it seems to be what we intuitively feel captures the consumers attention and draws them to our products. However it will surprise many of you to know that the single most important feature that attracts consumers to a candle is it’s most obvious characteristic…it’s COLOR, which creates visual stimuli and evokes emotions in the beholder. Read More

The Trend Continues!

October 01, 2004 | 2004 En-Light-Eners

The long awaited "busy season" is finally hitting the candle making industry and one wax that continues to gain in popularity is the palm wax. More and more candle makers are adding natural waxes to compliment their existing line of paraffin candles. The aesthetic beauty of this amazing wax offers an exciting twist to the pastel colors achieved from many natural waxes. A fine crystalline structure adorns the finished palm candle and continues to prove itself to both the professional candle maker and the hobbyist. Over the last few decades we have introduced many developments to the candle world, but none have impacted the industry as the explosion of natural waxes within the last 5 years. We have been receiving phone calls and emails requesting information about our palm wax, so we figured it is time to reach into our knowledge base and share some more information on the mystifying palm waxes. Read More

Cranking the Heat on the Melters!

September 01, 2004 | 2004 En-Light-Eners

September is here, and things are starting to buzz within the industry. As the busy holidays start to consume every waking minute of our candle making time, it is important to think about how we are going to get all that wax, gel, and soap melted for the approaching season. The answer is to purchase the correct melter that fits your needs. The following article shows you the basics on melters and attempts to explain every possible piece of information you need to know when purchasing a melter. Read More

Getting Ready for the Season

August 01, 2004 | 2004 En-Light-Eners

As August ticks away, it is that time of year for us as candle makers to be serious about making candles for the busy holiday season. If you have not done so already, it is important to get your operation tuned and ready for the upcoming months. The fall and winter holidays provide many occasions to burn candles and you want to be ready for these occasions. Read More

Oh My, The Good Ole' Days!

July 01, 2004 | 2004 En-Light-Eners

Sometimes a good trip down memory lane puts life in perspective as we look toward the future. As we pack our offices, we are sorting through over 3 decades of Candlewic history, and we wanted to take a moment to share a retrospective that only years of experience can offer. We don’t want to come off as too arrogant, but when you have been in the game as long as we have, a feeling of pride and accomplishment can be expected. Read More

The Move Is On!

June 01, 2004 | 2004 En-Light-Eners

We’re moving to a larger facility! Everybody is asking it, so we’ll start out with -- we will NOT be closing while we move. The moving process has been happening behind the scenes for a few months now, and our moving procedures will continue to remain unnoticed to our customers as we proceed with our normal day-to-day operations. Read More

What's Happening in May?

May 01, 2004 | 2004 En-Light-Eners

May is the unofficial start of summer for many of us. Some candle makers start their busy summer season, while others are bracing for their slower season depending on where they live. This is one of the times in the year when we get extra requests for new items. Whether you are doing some last-minute additions to your summer line-up, or if you are using your slow time to try new things, feel free to contact us to help you with something new. Read More

Candle Making Trends

April 01, 2004 | 2004 En-Light-Eners

Every successful candle maker knows the value of trends. It may not always mean copying the latest trend. It might mean starting trends, keeping up with trends, recycling old trends, and knowing what may be the next big trend next year. It is not uncommon to try every stage of the trend cycle throughout a typical candle making career, and figure out where the best niche may be found. Regardless of where the candle maker finds himself or herself on the trend curve, it is important to understand a few concepts about the trend phenomena. Read More

Somewhere, Over the Rainbow

March 01, 2004 | 2004 En-Light-Eners

Color is a very important element to the candle maker. Color grabs our eyes, alters our mood, beautifies our surroundings, and evokes feelings of days long past. Although there are volumes and volumes of written material based on the topic of color, this article will just highlight on a few key aspects that impact the candle maker directly. For our purposes in the candle making community, color may quite simply be boiled down to the sensation caused by light rays as they interact with the human eye, brain, and past experience. Here are a few tips that help candlemakers control color and use it as a tool to help create wonderful candles that tempt the eye and tease the senses. Read More

Mold Techniques

February 01, 2004 | 2004 En-Light-Eners

It is no secret that the candle market is flooded with container and jar candles. This is a logical progression because these types of candles are easy to make, smell great, and are relatively easy to maintain multiple brands using different labels. Every candle maker is faced with the challenge of creating more revenue for various reasons whether it is at the crafting level to fuel their hobby, or a manufacturer that needs to pay next week’s payroll. One way to bring in new customers and increase sales is to offer new and unique candles that are not offered by you competition. Read More

Marketing Natural Wax and Paraffin Candles Successfully Together

January 05, 2004 | 2004 En-Light-Eners

Natural waxes are a growing segment within the candle making industry. Although candle makers have been using natural waxes since the beginning (bees wax, whale fat, etc), it is only until the last few years that the natural waxes have really taken hold as a viable wax choice accepted by the industry. There are more natural wax choices than ever before, and include such types of wax such as soy, palm wax, soy/palm blends, and paraffin blends that contain natural waxes in the formula. Read More

A Special Holiday Message

December 01, 2003 | 2003 En-Light-Eners

We would like to take a moment out of this very busy time of year to thank all of our loyal customers for your continued patronage. This is not just another canned holiday message. We are truly sincere in expressing our thanks. We have helped countless successful candle makers get through challenges over the last few decades, and we are thankful for you sticking with us through thick and thin. We are also very thankful for all the new faces that gave us a try for the first time this year. Read More

How Much Is Enough?

November 01, 2003 | 2003 En-Light-Eners

Every candle maker has struggled with the difficult decision on deciding how many different candles and accessories to offer in his or her product line. In fact, research by the National Candle Association suggests that larger U.S. candle manufacturers will typically offer between 1,000 and 2,000 varieties in their candle lines. If you have ever wrestled with this decision in your operation or if your business is currently growing, this article may be just for you. Read More

Marketing Traditional Candles in Not-So-Traditional Venues

October 01, 2003 | 2003 En-Light-Eners

Some candle makers create candles that are truly unique and so different, that they can command a higher price and sell them successfully through smaller venues. Other candle makers are successful by creating economies of volume and distribute their candles through large distribution networks. Others find a niche and successfully create candles that may only be desired by members of that niche. No matter how you are currently selling your candles, there is always that question in the back of your mind, “Who else would want to buy one of my candles?” Read More

Don't Judge a Book By Its Label

September 01, 2003 | 2003 En-Light-Eners

The old adage may ring true for books, but it is quite the contrary when it comes to labeling candles for retail sale. There is a lot more to a candle’s label than meets the eye. Aside from burning quality, the label is the one chance that a candle maker has to communicate with the purchaser or the end user of the candle. Although it may not cost much, the label is a very important aspect, and actually has a lot going on within that tiny piece of real estate on your finished product. It is a place for branding your candle, announcing features and benefits, safety instructions, information pertaining to flavor and size, UPC codes, contact information about the candle maker, website, and anything else that helps sell candles. Read More

Palm Wax - Calm Yet So Exciting

August 01, 2003 | 2003 En-Light-Eners

By now, just about every candle maker has seen or heard some sort of buzz about the palm wax and its many benefits to both the professional candle maker and the hobbyist. We get many calls each day requesting information about our palm wax, so we figured it is time to trumpet our knowledge to everybody. Over the last 30 years we have introduced many developments to the candle world, but none have impacted the industry as the explosion of natural waxes within the last 5 years. Read More

Sunscreen For Your Candles

July 01, 2003 | 2003 En-Light-Eners

As the warm summer sun ushers in the fun days of outdoor activities and bright warm days, candle makers everywhere are out and about selling their candles. Unfortunately the same sun, which brings us the beautiful days of summer, also causes havoc on our candles. Candle makers everywhere are forced to hide their beautiful masterpieces in an effort to keep their candles from fading or melting in the warm heat. There are a few simple tips and additives that can help protect your candles from the damaging rays from the sun, resulting in an increased shelf life as well as raise your candle’s marketability as a premium product. Read More

Which Wick?

June 01, 2003 | 2003 En-Light-Eners

Regardless of your level of experience in candle making, you still might ask, "Am I using the right wick?" Even veteran candle makers evaluate this question from time to time. The "performance" of the candle will be greatly influenced by your ability to select the proper wick for each type of candle that you make. Read More

WIN (What Is New)

May 01, 2003 | 2003 En-Light-Eners

The natural wax market place continues to thrive. Those who have worked with the product know that the ease of use, the low shrinkage and adhesion to the container make this wax suitable for any candle company. If you currently make paraffin candles, the dyes, scents and melters can all be the same as you presently use. Read More

From Tax Time to Wax Time

April 01, 2003 | 2003 En-Light-Eners

It seems that every year the number of waxes to choose from becomes more expansive. These days the candle maker has an infinite amount of choices to make when starting out or even looking at a new wax. During the selection process a basic decision has to be made between paraffin waxes, natural wax, “hybrid waxes” and even gels. Read More

Selling and Marketing Candles...Revisited

March 01, 2003 | 2003 En-Light-Eners

In reviewing the success of the En-Light-ener we have always felt that addressing the timely issues is what is most important to our readers. With retail sales virtually flat we felt it may be an important time to bring back one of our most successful articles that involved Selling and Marketing candles. This article was the first in a series of three, which was published in June of 2001. The issues actually may even be more timely now then ever. Despite the focus on selling candles I think even the hobbyist/crafter can benefit by much of the information contained in this article. Read More

Sweat The Little Things

February 01, 2003 | 2003 En-Light-Eners

While a Realtor might say location, location and location is what sells a property, a Candle Maker would have to say temperature, temperature and temperature is what makes a good candle. While many other factors contribute to the quality of a finished candle, the importance of temperature cannot be overstated. Read More


January 05, 2003

To many candle lovers the passion only requires them to light the candle with a match and watch the beauty of the candle light up and have the scent emanate through the room. If only it were that easy for those of us making the candles and providing the materials. The burning of a candle can be a magnificent event for the end user when the candle is made properly and performs to the end user’s satisfaction. Read More

Chandler's Corner

December 01, 2002 | 2002 En-Light-Eners

I wish to thank everyone who has sent me emails of encouragement on appointment to the position of Assistant for Candle Making Education (ASCME). My primary goal is to assist Candle Makers of all sizes in learning how to improve the way they make candles. If you look on our website, I have a very large selection to assist beginners to learn everything they need to know about candle making. However, I can also assist the larger manufacturer to improve in any area they desire. Read More

Candle Making as a Second Language

November 01, 2002 | 2002 En-Light-Eners

In the last issue we started a new feature entitled "Candle Making as a Second Language". We will continue with this theme in this edition. In future issues, this will become a regular feature. Read More

Candle Making as a Second Language

October 01, 2002 | 2002 En-Light-Eners

In this issue we would like to focus on candle making as a “second language.” For many people making candles requires learning new terminology. Learning the terms and definitions and simplifying their meaning can make candle making a little easier to understand. In the upcoming issues of The Enlightner we would like to provide explanations to many of the terms and phrases which are commonly used by Technical Staff, chat lines and reference materials. These are definitions you probably will not find in your latest Webster’s dictionary. Read More

Accessorizing Your Manufacturing

September 01, 2002 | 2002 En-Light-Eners

For hundreds of years the basic "art" of hand pouring candles remainded relatively unchanged. In simple terms making a candle involved melting wax, coloring, scenting and pouring into molds. Along the way, gradual changes were made in the process and in the industry such as pouring into glass containers, development of new types of molds and even pouring wax into sand to make candles. Read More

New Products!

August 01, 2002 | 2002 En-Light-Eners

You may hate to admit it, but summer will be drawing to a close soon, and it may be time to get serious about making candles for the fall season. This summer our staff at Candlewic has been busy finalizing many new and exciting products none more exciting than the Clear Pillar Candle wax, be sure to check out the update included in this newsletter. We also have introduced many new products, which are intended to make your process easier and provide the ability to offer new types and looks in your candles. In this issue we would like to focus on these new products and how they can help you. Read More

Candle Making: Back to the Basics

June 01, 2002 | 2002 En-Light-Eners

It is now officially summer and the time of year when some candle companies slow down for a few months. However, many other candle companies that do the craft shows, festivals and fairs are coming into the heart of the season. We hope that everyone has safe and enjoyable summer. Our staff here at Candlewic is very busy finalizing some new products, glassware and fragrances to assist you in growing your business throughout the course of the year. Read More

Wax 101 Part 3: Natural Wax

April 01, 2002 | 2002 En-Light-Eners

The candle market always seems to have new and exciting products in the forefront of the gift market. It is exciting to be associated with this type of industry, which always seems to be expanding in the marketplace. As we discussed in past issues of the En-light-ner, candles in many instances have expanded well beyond their traditional marketplaces. It is not unusual to now find candles in hardware stores, tobacco shops and beauty salons. These are venues that 5 and 10 years ago had very limited offerings or none at all. Read More

Wax 101 Part 2: Gel Wax

March 01, 2002 | 2002 En-Light-Eners

As always we truly appreciate the time people have taken to read and respond to our newsletter. We feel this is an important part of our business, keeping our customers informed about developments in the Candle Industry and new candle projects. For those who are new to our group, you may want to take the time to review the past issues of our En-Light-ener, which can be found on our website. Over the past year we have covered a wide range of exciting topics relating to candle making. Read More

Wax 101 Part 1: An Overview

February 01, 2002 | 2002 En-Light-Eners

As the old cliché goes, Spring is definitely in the air, and it is time to start thinking about Candles for those special occasions such as Easter, Mother's Day and even the Summer craft show circuit, which is just around the corner. We truly appreciate all the comments we have received regarding our website and newsletter. It is always encouraging when people take the time to read our publications. We have tried to keep this newsletter informative for candle makers at all levels. This will be the first in a series of articles entitled WAX 101. We will be covering a wide range of issues related to wax including paraffin waxes, natural waxes and all of the subjects in between. While some of these topics can become very technical in nature, we will keep the "chemistry" out of the equation. Read More

Make Something Fun for the Winter

January 05, 2002 | 2002 En-Light-Eners

For those in our colder climate, you may appreciate this fun project. Start by taking three ball candles of different sizes, and pile them in snowman form. Fill the gaps that will be created with whipped wax. (See March 2001 newsletter for details on whipping wax if necessary). Read More

Making Botanical (Double Pour) Candles

December 01, 2001 | 2001 En-Light-Eners

When making this type of candle, it is important to ensure that it is made as safely as possible. Making a botanical candle is generally a 4-step process. The first step is to make the "core" or a pillar, generally one which is 3" x 3-1/2". This candle can be made using a 131 F melt wax with some stearic or white coloring. The reason is that you want this candle to be white to offer a contrast to the outer shell. It is also important to size the wick to only burn this candle about 2-1/2" inches across. When this candle is finished, remove it from the mold leaving extra wick on the candle so that is may be threaded through the wick hole on the 4" x 4-1/2" mold. Thus far, the process used to make this candle is no different than as if you were making a standard pillar. Read More

Making a Chunk Candle

November 01, 2001 | 2001 En-Light-Eners

The types of candles that can be made are almost infinite and dependent on the candle maker’s imagination. Many of today’s candles were also very popular years ago. Two good examples would be chunk candles and botanical candles. We will focus on making chunk candles in this newsletter and we will discuss botanical candles in the next issue. The making of chunk candles is relatively easy and allows the candle maker to use excess wax from other production runs in a very productive manner. Read More

The New Candle Market

October 01, 2001 | 2001 En-Light-Eners

It is no secret these days that the candle market has become more competitive. Retailers and consumers have become “price sensitive” on many type of candles. One of the essential requirements to grow a candle company in this new market is to expand your product offering. This will assist to grow your company in two ways. First, it allows you to grow the products that you are offering to your existing customer base; and secondly it allows you to market to new accounts, which previously where not purchasing your products. Read More

New Products!

August 01, 2001 | 2001 En-Light-Eners

Candlewic has been selected by Honeywell to be an authorized distributor for Honeywell and their Astorlite products. You may know Honeywell products through the J-50, J-223 and Astorlite Q products. As an authorized distributor, we can be sure that we're offering our customers some of the best pricing available anywhere. We will be inventorying many of the Astorlite products in both Doylestown, PA (see information below about our new location) and Wausau, WI. Please see the section below for a complete listing of products available and location. Read More

Selling and Marketing Candles

July 01, 2001 | 2001 En-Light-Eners

This is the final article in the three-part series on how to successfully market and sell your candles at all levels. The second article focused on how to produce the candle in the most cost effective manner and on selecting the proper markets. The final article in this series is how to select the proper raw materials. One of the unique features of manufacturing candles is that there really is not a right or wrong way to make candles, provided the end result is a safe burning candle with a consumer-accepted appearance. If you look at candles such as those with a mottled look or "primitive" look, they were considered imperfect many years ago. This look is now one which many companies strive to achieve. Read More

Selling and Marketing Candles

June 01, 2001 | 2001 En-Light-Eners

This is the second part of a three-part series on selling and marketing candles. We hope you enjoyed our first part, which was published in last month's newsletter. In order to have a successful candle business it is important that each of these issues is addressed. The first chapter of this series focused on the consumer acceptance and safe use of the candle. Read More

Selling and Marketing Candles

May 01, 2001 | 2001 En-Light-Eners

This is the first part of a three-part series on selling and marketing candles. We will continue this discussion in the next two months' newsletters. These days candle makers are faced with a myriad of factors in producing candles in a production environment. These factors apply to any type of burning candle including paraffin wax, gels and natural waxes. The purpose of this article is to examine this in three distinct processes or channels. This should not be viewed as a business plan or model, but more from the perspective of guidance on producing candles that are high quality and safe. Read More

Natural Wax

April 01, 2001 | 2001 En-Light-Eners

Solid animal fats and natural waxes were the very first candle fuels. Animal tallow, bayberry wax and beeswax were among the early raw materials for candles that filled the requirement of being solid at room temperatures. With the discovery of petroleum and the refining processes that followed, candle makers soon shifted their production to the more plentiful, less expensive, and more consistent petroleum wax, which became their raw material of choice. Read More

Formula for Wax Inserts

March 01, 2001 | 2001 En-Light-Eners

One of the most popular applications with the gel candles is to make wax inserts. These wax inserts are very popular in that they burn in the natural course of the burning cycle. Presently the biggest obstacle is that the wax will melt when pouring the candle gel over the inserts. To overcome this problem, you need to use a higher melt point wax when making your wax inserts. A suggested wax formula for making these inserts would be: Read More

Whipped Wax

February 01, 2001 | 2001 En-Light-Eners

In the past several years the popularity of "whipped" wax has returned. In the early 1970's whipped waxes were used in many different candles including balls (resembled snow balls), logs, "sugarcoated candles" and pillars to create unique and different looks. Taking a candle which has a color and applying a white whipped wax to the candle produces a very unique look as the candle burns and the colors becomes apparent. Read More

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